DeNA and Hasbro Reveal TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is in Development

SAN FRANCISCO – May 13, 2014 – DeNA Co., Ltd. (TSE: 2432) and Hasbro, Inc. (NASDAQ: HAS) today announced TRANSFORMERS: AGE OF EXTINCTION, the official mobile game to one of the most anticipated movies of 2014, TRANSFORMERS: AGE OF EXTINCTION, is currently in development for Android, iPhone, iPad, and iPod touch. Directed by Michael Bay, the film is in theaters on June 27^th from Paramount Pictures.

TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is the second title in an exclusive three-year agreement between the two companies to develop and publish mobile games based on the TRANSFORMERS franchise. This new free-to-play game marks the first time that DeNA has developed a movie licensed game for mobile.

TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is an all-new 3D combat runner game where the players’ mission is to take down new enemies featured in the movie as they run, dash, and change forms through fast-paced missions with their formidable cast of AUTOBOT heroes. Players fight and smash their way through a range of environments and enemies in this fast-paced action gameplay experience.

“The TRANSFORMERS: AGE OF EXTINCTION mobile game will deliver an explosive interactive entertainment experience on mobile devices for TRANSFORMERS fans and consumers looking to extend their movie experience after the credits roll,” said Barry Dorf, vice president of partnerships and alliances at DeNA. “This isn’t your typical runner game; this game puts the player in the middle of an action-packed Hollywood blockbuster where it’s destroy or be destroyed!”

“DeNA is creating a fresh and innovative gameplay experience with TRANSFORMERS: AGE OF EXTINCTION that translates big screen action moments onto mobile devices,” said Mark Blecher, SVP Digital Gaming & Corporate Development at Hasbro, Inc.

TRANSFORMERS: AGE OF EXTINCTION – The Official Game will be available for Android, iPhone, iPad and iPod touch later this year.

To receive a free Rare Transmetal Rocket Launcher designed specifically for Decepticon obliteration, players can pre-register for the game by logging in with their Facebook accounts at www.transformers-mobile.com.

TRANSFORMERS: AGE OF EXTINCTION is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing, Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, OPTIMUS PRIME (voiced by Peter Cullen) and the AUTOBOTS rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce.

Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

About DeNA

DeNA (pronounced “D-N-A”) is a global leader of developing and operating mobile services including free-to-play games, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit:http://www.dena.com

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more atwww.hasbro.com.

Pokémon Black 2 & Pokémon White 2: Super Music Collection launches for iTunes

Fruitbat Factory Reveals Five New Games!

May 13, 2014 – Fruitbat Factory is happy to announce five new games to be released for English-speaking audiences worldwide on PC (Windows).

Human Tanks: ALTeR
The long-awaited sequel to the original strategy game War of the Human Tanks.

Human Tanks: Limited Operations
The third and final instalment in the Human Tanks series with many new challenges.

QP Shooting – Dangerous!!
A bullet hell shooter starring the pudding-loving dog girl QP from 100% Orange Juice.

99 Spirits – Cage of Night
A new adventure starring Saki and Komiya from 99 Spirits alongside new faces.

99 Spirits – Weeping Demon’s Bell
Another 99 Spirits story featuring Waka and Kotetsu in a thrilling web of events.

Human Tanks – ALTeR
is the much-awaited second instalment of the Human Tanks, Charge! series, and sequel to War of the Human Tanks. This time you assume
command of the enemy of the first game, the Royal Army, and fight back for all you hold dear!

Human Tanks – Limited Operations
is the last of the three games in the Human Tanks, Charge! series. In contrast to the first two games, Limited Operations has the player complete
difficult missions with pre-assigned resources and face up against even harder opponents. War of the Human Tanks was localized by Fruitbat Factory and
released worldwide September 2012. The Human Tanks, Charge! series is developed by Yakiniku Banzai!.

“We’ve had players asking for the sequels ever since we originally released War of the Human Tanks – our first game. We are really happy to finally
be able to give a favorable response – yes, we will be bringing over the entire Human Tanks series! Many will also be interested to hear that the
games will be available on Steam upon release.” says Jakke Elonen, project lead.

QP Shooting – Dangerous!!
is a bullet hell type shoot’em’up starring the pudding-loving dog girl QP, whom you might remember from 100% Orange Juice. Nothing can
stand between QP and her pudding – not even difficulty options to reduce the experienced gamer to tears! 100% Orange Juice was developed by Orange_Juice.
100% Orange Juice was developed by Orange_Juice and published by Fruitbat Factory in September 2013.

99 Spirits – Cage of Night
stars fan-favorites Saki and Komiya, and adds brand new characters. A story of tragic love and foxes’ games told in visual novel style, the Cage of
Night takes place during the events of 99 Spirits storyline and is set in a darker mood than the main story.

99 Spirits – Weeping Demon’s Bell
is another new addition to the 99 Spirits storyline. Within it unfolds a new adventure for Kotetsu and Waka, where a duty Kotetsu undertakes turns out
to have unforeseen and dangerous consequences. The two side stories are planned to be released as DLCs to 99 Spirits. 99 Spirits was originally
developed by TORaIKI and published worldwide by Fruitbat Factory in May 2013.

“We are releasing our third Steam game, 100% Orange Juice, in just a few days, and after that we’ll be putting on the finishing touches for Cage of
Night’s release as a 99 Spirits DLC. We are also excited to bring over more of the adorable dog girl QP in the hellish shooter QP Shooting –
Dangerous!!. Her quest for pudding seems to never end.” adds Ozhan Sen, graphics and marketing lead.

War of the Human Tanks and 99 Spirits are available on Steam for PC (Windows). The Steam version of 100% Orange Juice is hitting the shelves on May 16
with all-new online multiplayer, HD resolutions support, Steam achievements, stats and trading cards.
For more information visit Fruitbat Factory’s Homepage, Twitter, YouTube or Facebook pages.

To add some music to the celebrations, Sound of the Human Tanks, music collection for the Human Tanks series, and 99 Spirits – Artbook & Soundtrack Pack
can be found -50% off on Steam for the duration of this week.

Company Information:

Fruitbat Factory is an independent localization company focusing on bringing interesting Japanese indie games to English-speaking audiences. In
addition to PC games, Fruitbat Factory recently announced a localization for the PlayStation 3 title Eiyuu Senki – The World Conquest. http://www.fruitbatfactory.com/

Yakiniku Banzai! is an independent Japanese game circle best known for their ‘Human Tanks, Charge!’ series. http://yakiniku-banzai.com/

TORaIKI is an independent Japanese game circle that aims to produce Windows PC titles suitable for gamers of all ages. 99 Spirits is TORaIKI’s first
release. http://www.toraiki.com/

Orange_Juice is an independent Japanese game circle best known for their quirky shoot’em’ups. http://daidai.moo.jp/