Lamest PR Stunt
Reverb Kitten Killing PR Stunt
Travis Bruno writes:
There are a few things you will quickly learn on the internet. One of which is never to google certain phrases and another is that everyone on the internet loves cats. Steam happened to release a new program last year called Steam Greenlight, a system that allowed fans to vote for indie titles to be placed up on Steam for easy access and purchase. As such, Reverb’s marketing team submitted a few of their PC games thinking it would help them earn some money, which is fair thinking. However the company announced that if their game is approved, they would donate $5,000 to a humane society for the Humane Society to rescue homeless kittens. However if their game is not approved, that money will vanish and, to quote the press release itself “disappear, like a puff of smoke in the uncaring wind, leaving poor kitties to survive in the harsh elements, be placed in harm’s way and possibly scheduled for euthanasia”
This obviously led to quite a firestorm as the group basically said that unless they are approved, they would take back their word and leave the kittens to die and it would be your fault. They say that any press is good press, but in this case, it was far from it. Now after the hubub was raised, Reverb vice president of business development Doug Kennedy stated that they had already donated the $5,000 and then called people who were outraged to “lighten-up.” Perhaps you should keep a tighter reign on you’re PR firm if you want the internet not to flare up against you Doug.