LG TO UNVEIL 2020 REAL 8K TV LINEUP FEATURING NEXT-GEN AI PROCESSOR AT CES 2020
Advanced Alpha 9 Gen 3 AI Processor Brings Optimised Picture and Sound to Company’s Range of 8K Displays
SEOUL, Jan. 3, 2020 — LG Electronics (LG), the company delivering the Real
8K experience, will introduce its expanded 8K TV lineup next week at CES® 2020 – eight TVs with new 77- and 65-inch class models
joining LG’s existing 88- and 75-inch screen sizes.
The diverse 2020 lineup includes premium 88- and 77-inch class LG SIGNATURE OLED 8K TVs (models 88/77 OLED ZX) and advanced LG NanoCell TVs (models 75/65 Nano99, 75/65 Nano97, 75/65 Nano95), with every model exceeding the 8K Ultra HD definition set by the Consumer Technology Association (CTA) with independent labs such as TÜV Rheinland validating that LG SIGNATURE OLED 8K and LG 8K NanoCell TV exceed this definition.*
Not only do
LG 8K TVs deliver Real 8K, they are also future-proofed to provide
customers peace of mind with multiple ways to enjoy the Real 8K experience.
The new models offer the capability to play native 8K content** thanks to
support of a wide selection of 8K content sources from HDMI and USB digital
inputs, including codecs such as HEVC, VP9 and AV1, the latter being backed by
major streaming providers including YouTube. LG 8K TVs will support 8K content
streaming at a rapid 60FPS and are certified to deliver 8K 60P over HDMI.
The latest
LG 8K TVs also feature upgraded performance thanks to the new α (Alpha) 9 Gen 3
AI Processor. By leveraging deep learning technology, the 2020 lineup delivers
optimised picture and sound quality for wide range of content through AI-based
8K upscaling. Based on an intelligent deep learning network, AI 8K Upscaling
delivers vivid and accurate 8K images by analysing the content and applying
Quad Step Noise Reduction and frequency-based Sharpness Enhancer to increase
lower resolution content to near 8K.
The α9 Gen
3 processor’s AI Picture Pro is capable of recognising faces and text on
screen, fine-tuning and sharpening each to produce more natural skin tones,
well-defined facial features and clearer, more readable characters. What’s
more? Auto Genre Selection recognises the type of content being watched and
automatically applies picture settings to deliver realistic image quality among
four genres: movie, sports, standard and animation.
The LG AI
Sound Pro analyses and classifies the audio of content among five categories
–music, movies, sports, drama or news – for clearer voices and richer, more
textured background sound. Spoken words are isolated and their volume
increased, making it distinctively easier for viewers to understand. Meanwhile,
background noises are identified and the scene up-mixed to virtual 5.1 surround
for a heightened level of viewer immersion.
On top of the viewing experience, LG 8K TVs offer a new level of
convenience made possible by AI technology. Users can monitor and control
compatible IoT devices directly from the TV’s Home Dashboard, while Hands-Free
Voice Control allows viewers to easily control multiple connected devices with
just their voice, even from across the room. Available in 144 countries, ThinQ
voice recognition is built into every LG 8K TV. And with the LG smart TV
platform, webOS, the new TVs support Apple AirPlay 2 and HomeKit as well as
both Google Assistant and Amazon Alexa, with Amazon Alexa Premium Far-Field
Voice compatibility in the future.
“LG is deeply committed to providing consumers with an outstanding viewing
experience,” said Park Hyoung-sei, president of the LG Home Entertainment
Company. “With LG 8K OLED and NanoCell TVs, customers can know they are getting
future-proofed products that will deliver mesmerising picture quality
regardless of the format.”
LG’s
comprehensive, 8K lineup
will be on show during CES 2020 from January 7-10 at the company’s booth
(#11100, Central Hall, Las Vegas Convention Center). Follow all of LG’s CES
activities and announcements on social media using #LGCES2020.
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*Test results for LG’s new 77-inch LG SIGNATURE OLED 8K and 65-inch NanoCell 8K (Nano97 series) TVs confirmed by TÜV Rheinland as surpassing minimum contrast modulation (CM) threshold requirements for Real 8K.
** Native 8K content is currently not available in Australia
and New Zealand.SD, HD and 4K UHD content is upscaled and image quality will
vary depending on source content.
About LG Electronics Home Entertainment Company
The LG Home Entertainment Company is an industry leader in televisions, audio video systems, monitors, projectors and portable computers. The company is a recognized innovator in the industry for its leadership in OLED TVs which is revolutionizing the premium TV category. LG is committed to improving customers’ lives with innovative home entertainment products led by category-leading OLED TVs and award-winning NanoCell TVs featuring artificial intelligence capabilities. For more information, visit www.LG.com.