PLAYSTATION®4 (PS4™) GLOBAL SALES SURPASS 2.1 MILLION UNITS FOLLOWING EUROPE, AUSTRALASIA AND LATIN AMERICA LAUNCH
Strong momentum for the PS4™ system continues following record-breaking launch

Tokyo, December 3, 2013 – Sony Computer Entertainment Inc. (SCEI) today announced that cumulative sell through for the PlayStation®4 (PS4™) computer entertainment system worldwide has surpassed 2.1 million units^*1 as of December 1, 2013.   The number includes the 700,000 units sold through in Europe and Australasia launching on November 29.  The PS4 system became available on November 15 in the United States and Canada and on November 29 in Europe, Australasia and Latin America and is now available in 32 countries globally.
“PS4 delivered the best launch in PlayStation history with the North American release and we’ve continued this incredibly successful start in Europe, Australasia and Latin America,” said Andrew House, President and Group CEO, Sony Computer Entertainment Inc.  “Demand remains incredibly strong and continues to overwhelm the supply worldwide, but we are diligently working to meet those growing demands and to deliver additional PS4 units to our retail partners throughout the holiday season.  We are extremely grateful for the passion of PlayStation fans and thank them for their continued support.”

PS4 consumers embraced the deep social capabilities offered by the PS4 system, including heavy use of live broadcasting on Ustream and Twitch and sharing content through Facebook® and Twitter.  PS4 gamers have demonstrated particular interest in the new “SHARE” button on the DUALSHOCK®4 Wireless Controller, with more than 6.5 million shares captured.

Gamers worldwide immersed themselves into the PS4 system’s launch lineup of over 20 titles^*2 from some of the world’s best developers, including blockbuster titles such as Call of Duty®: Ghosts from Activision, Assassin’s Creed^® IV: Black Flag^™ from Ubisoft Entertainment, NBA^® 2K14 from 2K, Battlefield 4, FIFA 14, Madden NFL 25 and Need for Speed Rivals from Electronic Arts, as well as exclusives Knack^™, Killzone:Shadow Fall^™ and Resogun™ from SCE Worldwide Studios (SCE WWS).

The PS4 system’s games portfolio expands in 2014 with games like the highly anticipated franchise favorite inFAMOUS^™: Second Son and MLB 2014: The Show from SCE WWS, as well as brand new IP including Destiny^™ from Activision, Watch_Dogs^™ from Ubisoft Entertainment, and The Order 1886 and #DRIVECLUB from SCE WWS.  All of these titles showcase the power of the PS4 system with breathtaking graphics and breakthrough gameplay experiences.

Looking ahead, the PS4 system will evolve through PlayStation’s cloud gaming services, available in the U.S. in 2014.  Based on Gaikai Inc.’s cloud-based technology, the service will enable users to have access to a catalog of critically acclaimed PlayStation^®3 (PS3^™) games on PlayStation 4 and PS3, followed by PlayStation®Vita.

CRITICALLY ACCLAIMED SKYLANDERS SWAP FORCE™ SET TO RELEASE DECEMBER 5^th ON NEXT-GENERATION CONSOLES IN AUSTRALIA

Highly-Rated Kids’ Game will be One of the Few Family Launch Titles for Next-Generation Platforms This Holiday

Sydney, Australia – December 4^th, 2013 – The critically acclaimed video game Skylanders SWAP Force™ from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), is set to release in Australia December 5^th for the PlayStation®4 computer entertainment system and Xbox One all-in-one games and entertainment system from Microsoft.  Skylanders SWAP Force is the third installment of the top selling kids’ video game franchise of 2013. ¹ 

Hailed as “The Best Skylanders Game Yet” by Ninemsn with Sydney Morning Herald saying “SWAP Force has made a convert of me “and “Kids will love this” by Melbourne’s Herald Sun, Skylanders SWAP Force is one of the highest rated kids’ games of the year and one of the few kids’ titles available on the next-generation of video game consoles this holiday. The game, which “sings on next-gen” according to online gaming site Kotaku.com,  is already positioned to be a must-have game this holiday, having been named in the 2013 Toys“R”Us^® “Top 10” on the company’s Christmas Toy List.

Skylanders SWAP Force  pushes the boundaries of innovation and imagination with an all new play pattern – swapability – that allows gamers to transform 16 SWAP Force™ characters into more than 250 unique characters by swapping the top and bottom halves of the toys. Building on the franchise’s signature gameplay and collectible toy experience, the game takes kids on an all-new adventure with more than 30 new characters each with unique powers and personalities. Additionally, fans can play Skylanders SWAP Force on next-generation consoles with their entire collection of 100+ characters from Skylanders Spyro’s Adventure® and Skylanders Giants^TM.

Optimized for next-generation game systems, Skylanders SWAP Force features an all new graphics engine that delivers high-resolution visuals that bring to life amazingly detailed characters and richer environments to deliver a high level of visual fidelity that immerse players in the game like never before.  The game runs in native 1080p on both next-generation consoles, further bridging the gap between a video game and feature film experience.

About the Skylanders® Franchise

The award-winning, billion dollar Skylanders franchise pioneered the toys-to-life category in 2011 with the debut of Skylanders Spyro’s Adventure. The game originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms and became the top-selling kids’ videogame of the year. In October 2011, Skylanders Spyro’s Adventure was named Toy of the Year by K-Zone, and in October 2012 Skylanders Giants™ was again named Toy of the Year by K-Zone. The next innovation in the franchise Skylanders SWAP Force was developed by Vicarious Visions, an Activision studio. The game is rated ‘G’ by the Australian Classification Board. For more information, visit www.skylanders.com.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.