ACTIVISION AND TONY HAWK ANNOUNCE TONY HAWK’S SHRED SESSION, COMING SOON FOR SELECT APPLE AND ANDROID MOBILE DEVICES 

Minneapolis, MN – May 1, 2014 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) and Tony Hawk today announced Tony Hawk’s Shred Session, a brand new title developed natively for smartphones and tablets by UK studio Big Bit. Currently planned to release this summer, Tony Hawk’s Shred Session will see players swiping the screens of their respective Apple and Android devices with a single finger to perform trick combos as they skate through levels as a top pro. These simple, intuitive touchscreen controls make pulling off tricks easy and fun, while leveling-up and unlocking more advanced tricks will give longtime fans the depth and complexity they expect in a Tony Hawk game.

“I‘m stoked that Activision shares my vision for an original skateboarding game on mobile,” said Tony Hawk. “It’s exciting to evolve with new technologies, and Shred Session is a whole new direction.”

From the Santa Monica boardwalk to the twisted streets of London, every locale in the game has been reimagined as a skater’s dream. There are two modes in Tony Hawk’s Shred Session: Survival, where players pull off continuous tricks and combos as long as they can; and Shred Sessions, where players rip through levels to complete classic Tony Hawk game objectives, or compete head-to-head against friends’ top scores.

Real world skateboarding detail has not been overlooked, as players will be able to choose to skate as one of six modern day pros (Chris Cole, Aaron “Jaws” Homoki, Lizzie Armanto, David Gonzalez, Riley Hawk, and of course Tony Hawk himself), each with their own signature moves. Each rider can be outfitted with real skate brand apparel, and decks can be customized with signature designs that include bonuses to help reach even higher scores.

For more info onTony Hawk’s Shred Session for select Apple and Android mobile devices, follow the game on Facebook at www.facebook.com/THShredSession or on Instagram at @THShredSession. 

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market’s hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more. 

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan.  More information about Activision and its products can be found on the company’s website, www.activision.com.

LET’S GET READY TO RUMBLE: KABAM LAUNCHES BLAST ZONE!  EXCLUSIVELY FOR IPHONE, IPAD AND IPOD TOUCH 

Fun, Fast-Paced Action Game Takes an Explosive Spin on a Classic

May 1, 2014 – San Francisco, Calif. – Kabam, the leader in the western world for free-to-play games for traditional players, today released Blast Zone! exclusively for iPhone, iPad and iPod touch. Blast Zone! is an action game that combines fast-paced fun, adrenaline filled adventure and explosive combat.

“Expanding our library of titles in multiple genres is part of Kabam’s growth strategy and continuous success,” said Andrew Sheppard, president of Kabam Studios. “Blast Zone! brings a classic gameplay style to our portfolio with its good old-fashioned entertainment, easy pick-up-and-play controls and an enthralling multiplayer that connect players live from around the world through synchronous play.”

Blast Zone! is an action-adventure game fusing dynamic gameplay elements in a timeless genre where players take on highly varied challenges in a fully-loaded single player campaign or compete in synchronous multiplayer battles.  Gamers can team up with up to six friends and blast opponents around the world as they go head-to-head to see who will be the last bomber standing! Each individual bomber can be equipped with unique gear and weapons that are activated in the heat of battle and across multiplayer game modes. With deep interactive social integrations including Apple’s Game Center leaderboards, achievements, real-time chat and full game controller support, players will relish in an explosively entertaining mobile gaming experience. Game features include:

• INTENSE MULTIPLAYER BATTLES: Team up with friends and challenge up to six players in Free-For-All, Deathmatch and other head-to-head matchups.
• EXPLOSIVE 3D WORLDS: Explore hundreds of exotic stages as you punch, kick, dance and throw your way through Pirate Ships, Jungles and more.
• INSTANT SINGLE PLAYER ACTION: Fire-Bomb your way through more than 250 unique single player missions.
• CUSTOMIZABLE HEROES: Create your unique avatar with a vast array of head, face, body and animation combinations.
• EPIC LOOT: Gain instant power ups and awesome boosts while equipping and upgrading your character’s custom gear.
• Game Controller Support: Change up the way you get your blast on using Game Controllers made for iPhone, iPad and iPod touch.

Blast Zone! is available in 12 languages exclusively from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com/Kabam. For more information on Blast Zone! and Kabam, visit www.kabam.com. 

About Kabam

Kabam is the leader in the western world for free-to-play games for traditional players with first and third party published titles available on mobile devices via the Apple App Store, Google Play, Amazon Appstore, and on the Web via Facebook, Yahoo, Kabam.com and other platforms. Kabam is the fastest growing Internet media company in the San Francisco Bay Area and the 17th fastest growing company overall in the U.S., according to Deloitte LLP. Kabam’s 2013 revenues exceeded $360 million, a 100 percent increase over 2012. The company is profitable and cash-flow positive, and has created four titles that have grossed more than $100M each in their life. Kabam’s Kingdoms of Camelot franchise has grossed more than $250 million in less than four years, making it one of the top 10 strategy franchises of all time. In 2012, Kabam Publishing was launched to provide third-party developers access to Kabam’s technology platform, distribution channels, data analytics and best practices that Kabam’s in-house development teams use to bring wildly successful games to players worldwide. Kabam has approximately 800 employees around the world, with corporate headquarters in San Francisco. The company’s investors include Google, Warner Brothers, MGM, Intel, Canaan Partners, Redpoint Ventures, Pinnacle Ventures and others. More information about Kabam can be found at www.kabam.com.