Zynga Celebrates Bugatti’s 110th Anniversary
with Special CSR Racing 2 Event Series
Players Can Race and Collect Exclusive Bugatti-Engineered Hyper
Sports Cars in Game
SAN FRANCISCO – December
4, 2019 – Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, is launching an event series in partnership with the hyper
sports car manufacturer Bugatti in the hit mobile drag racing game, CSR
Racing 2 (CSR2). The event series, which celebrates Bugatti’s 110th
anniversary, will give players the opportunity to collect and compete with the
world’s most powerful and exclusive hyper sports cars in CSR2.
“Bugatti is one of the
most iconic and revered car manufacturers in the world, and we are truly
honored to celebrate such an important milestone with them,” said Julian
Widdows, Vice President of CSR2. “Our team worked tirelessly to make
sure everything from the cars’ sleek forms to their powerful engines is
authentically represented in the game. This is the closest an aficionado can
come to owning a Bugatti without actually buying one.”
The series showcases 24
different Bugatti cars, three of which are available exclusively in CSR2.
Players can view the cars in augmented reality, giving them the experience of
sitting in the driver’s seats of the most desirable hyper sports cars ever
designed. The integration has seven different events over an eight-week period,
and will be highlighted in a continued beta version of CSR2’s new
player-versus-player feature, Showdown.
CSR2 Bugatti Exclusives:
- Chiron Super Sport 300: the first series
production car to break the magical 300 miles per hour barrier
- La Voiture Noire: a one-off one grand tourisme
masterpiece
Centodieci: the newly released homage to the original modern-day super sports car, EB110
“Interactive
entertainment is a main driver for today’s young generation’s enthusiasm for
cars and a great way to stay in touch with fans around the world,” said Bugatti
President, Stephan Winkelmann. “We are very excited that through this
partnership, our enthusiasts have the opportunity to experience all of our
latest exclusive Bugatti hyper sports cars in CSR2.”
Every aspect of the 24
Bugatti cars, from the grills to the paint color, dashboard finish and
stitching, has been meticulously recreated in CSR2 to mirror the real
hyper sports cars. Players can explore the cars by tapping special points to
trigger handcrafted, bespoke animations, allowing them to open doors, pop the
hoods, inspect the engine bays, extend the spoilers and more.
CSR2 is available to download for free on the App Store as well as the Google Play Store. For more information about CSR2, visit
the game’s community channels on Facebook, Twitter, Instagram, and YouTube.
About Zynga Inc.
Zynga is a global leader
in interactive entertainment with a mission to connect the world through games.
To date, more than one billion people have played Zynga’s franchises including
CSR Racing™, Empires & Puzzles™, Merge Dragons!™, Words With Friends™ and
Zynga Poker™. Zynga’s games are available in more than 150 countries and are
playable across social platforms and mobile devices worldwide. Founded in 2007,
the company is headquartered in San Francisco with locations in the U.S.,
Canada, U.K., Ireland, India, Turkey and Finland. For more information, visit www.zynga.com or
follow Zynga on Twitter and Facebook.
About Bugatti
Bugatti Automobiles
S.A.S. manufactures the world’s most powerful, fastest, most exclusive and
luxurious production hyper sports car. Since its foundation in 1909, the French
luxury brand has been based on and off in Molsheim, Alsace. The Veyron was made
there between 2005 and 2015, the first modern-day hyper sports car, of which
450 vehicles were built by hand. Since autumn 2016, the staff in Molsheim have
been producing the Chiron1 models.
With an output of 1,500
hp, which has never before been achieved by production vehicles, a torque of
1,600 newton metres at 2,000 to 6,000 rpm and numerous technical innovations,
the Chiron1 has been setting new
standards in automotive engineering ever since.
In 2017, Bugatti
delivered 70 vehicles to customers, by 2018 this had increased to 76. More than
80 vehicles are set to be delivered to customers in 2019. Bugatti has announced
the construction of 500 models – currently only 100 Chiron can be ordered.
Production of the Divo2, a vehicle optimised for lateral acceleration,
will follow soon.
Bugatti has been part of
the Volkswagen Group since 1998 and employs more than 300 people. The majority
of these work in Molsheim in Alsace. With 37 dealers and service partners in 18
countries in Europe, North America, the Middle East and Asia-Pacific, Bugatti
is a global player.
1 Fuel consumption, l/100km:
urban 35.2 / extra-urban 15.2 / combined 22.5; combined CO2
emissions, g/km: 516;
efficiency class: G
2 Fuel consumption, l/100km:
not subject to Directive 1999/94/EC as overall type approval is currently not
yet available
