SONY COMPUTER ENTERTAINMENT AND SONY NETWORK ENTERTAINMENT ANNOUNCE THE FORMATION OF SONY INTERACTIVE ENTERTAINMENT LLC

New Company joins the forces of PlayStation® Business Units to Deliver Unprecedented Experiences to Users Worldwide;

Effective Friday, April 1, 2016

Tokyo, Japan, and San Mateo, Calif., January 26, 2016 – Sony Computer Entertainment Inc. (SCE) and Sony Network Entertainment International LLC (SNEI) announced the formation of Sony Interactive Entertainment LLC (SIE), a new company that joins the forces of all business units belonging to SCE and SNEI, including hardware, software, content and network services operations.  SIE will be headquartered in San Mateo, California, the United States, while also establishing key global business operations in Tokyo and London, beginning Friday, April 1, 2016.

“By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation® business,” said Andrew House, President and Global CEO of Sony Computer Entertainment Inc. and Group Executive in charge of Network Entertainment of Sony Corporation. “Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.”

Background and Purpose behind Establishment of SIE LLC

SCE, established in November 1993, first launched the original PlayStation® system in Japan in December 1994, bringing a completely new market of entertainment through gaming.  Since then, SCE has continued to innovate and introduce unprecedented features with every generation, including the current PlayStation®4 system, and has revolutionized the world of computer entertainment.  Furthermore, SCE has delivered compelling gaming experiences to users worldwide on each PlayStation platform through features that are available on the high-performance hardware developed by the company, and brought to life by the wide variety of highly acclaimed software titles from SCE Worldwide Studios and third party developers and publishers.

SNEI, established in April 2010, has been providing a robust portfolio of unparalleled network services through the premium entertainment service brand, PlayStation™Network (PSN^SM).  SNEI’s offerings include game-related services, such as PlayStation®Store, a premier destination for users to purchase digital games and other gaming content; PlayStation®Plus, a membership service that provides a wide array of exclusive gaming features and content; and PlayStation™Now, a streaming game service that allows users to enjoy a wide range of PlayStation®3 games on various network-enabled devices.  Other innovative network services available on PSN include PlayStation™Vue, a pioneering cloud-based TV service that reinvents the television experience; PlayStation™Video, a video-on-demand and transactional service that enables users to enjoy an in-depth catalog of movies and TV shows; and PlayStation™Music, a music listening destination that offers Spotify’s best-in-class music experience.

Since its launch in November 2013, PlayStation 4 continues to demonstrate record-breaking global expansion and growth, while PSN, which began full scale operation in November 2006, continues to expand with new offerings reaching millions of users every day.  At the same time, the market environments of hardware, software, content and network services are ever evolving, and it has become important for both SCE and SNEI to unify their business strengths under one entity with a single focus, ensuring PlayStation continues to offer ground-breaking entertainment experiences to consumers around the world.

Through the formation of SIE, the companies combine resources across their hardware, software, content and fast-growing network businesses, positioning the company for enhanced competitiveness, continued expansion and market leadership in all areas. SIE will better respond to the needs of consumers and the evolving digital market to deliver unparalleled interactive entertainment experiences under the PlayStation brand.

Corporate Strategy and Financial Target

Key corporate strategies of SIE are: retain and expand PlayStation user engagement, increase Average Revenue Per Paying Users (ARPPU) and drive ancillary revenue.  SIE will vigorously expand the PlayStation business by delivering an integrated experience built around best-in-class games and network services to consumers worldwide.

Furthermore, as the Game and Network Service segment within Sony Group, SIE will work on expanding sales and operating income, and continue to target 1,400 to 1,600 billion yen for sales, and 5 percent to 6 percent operating income margin for the Fiscal Year ending March 2018.

• Outline of SIE LLC

Name:                                                Sony Interactive Entertainment LLC

Location:                                           San Mateo, California, the United States

Principal of Business:                       Research, development and sales of PlayStation®                                                     hardware, software, content and network services

Capital:                                             2 million USD

Date of Incorporation:                      Friday, April 1^st of 2016

Fiscal Year End:                                March 31^st

Directors in Charge and Member of the Board: Reference below

• Directors in Charge and Member of the Board of SIE LLC

Andrew House, President and Global CEO

Kazuo Miura, Deputy President

John (Tsuyoshi) Kodera, Deputy President

Kazuo Hirai

Kenichiro Yoshida

• Overview of Global Functions

###

About Sony Computer Entertainment Inc.

Recognized as a global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes, develops and markets the PlayStation®4 computer entertainment system, the PlayStation®3 (PS3™) computer entertainment system, and the PlayStation®Vita (PS Vita) portable entertainment system. SCEI has revolutionized home entertainment since it launched PlayStation® in 1994. PlayStation®2 further enhanced the PlayStation® legacy as the core of home networked entertainment. PSP® (PlayStation®Portable) broadened the entertainment experiences into the portable arena. PS3 is a computer entertainment system that incorporates the powerful Cell Broadband Engine and RSX processors. PS Vita is a portable entertainment system that offers a revolutionary combination of rich gaming and social connectivity. PlayStation®4 redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalization and deeply integrated social capabilities. PlayStation™Network, that includes PlayStation®Store, delivers unparalleled online gaming experience to PlayStation users. PlayStation™Now, a streaming game service that leverages cloud-based technology, enables users to instantly enjoy a wide range of PS3 games on numerous Internet-connected devices they use every day. Headquartered in Tokyo, Japan, SCEI, along with its affiliated companies, Sony Computer Entertainment America LLC and Sony Computer Entertainment Europe Ltd., and its division company, Sony Computer Entertainment Japan Asia, develops, publishes, markets and distributes hardware and software, and manages the third party licensing programs for these platforms in their respective markets worldwide.

About Sony Network Entertainment International LLC

Sony Network Entertainment International LLC (SNEI) founded in April 2010, drives the vision, strategy and execution for network services across Sony Group, to offer consumers compelling, connected entertainment experiences across a variety of network enabled devices. Headquartered out of San Mateo, California SNEI’s operations span globally across San Francisco, Los Angeles, San Diego, London, Tokyo and more. Through PlayStation®Network and Sony Entertainment Network, SNEI offers a bevy of exciting services including PlayStation®Store, PlayStation®Plus, PlayStation™Vue, Music Unlimited, Video Unlimited and more. With over 64 million active viewers registered to our network and FY13 revenues exceeding 200 billion yen, SNEI is a core Sony business which continues to grow at breakneck speed as a leading provider of cutting edge digital entertainment experiences.

WARNER BROS. INTERACTIVE ENTERTAINMENT, TT GAMES, THE LEGO GROUP AND MARVEL ENTERTAINMENT ASSEMBLE FOR LAUNCH OF

LEGO® MARVEL’S AVENGERS

All New LEGO Videogame Starts off 2016 in Epic Fashion, Celebrating The Avengers with Blockbuster Moments from Six Marvel Studios Films and Fan-Favourite Content from

Acclaimed Marvel Comics

Warner Bros. Interactive Entertainment, TT Games, The LEGO® Group and Marvel Entertainment today announced the launch of LEGO® Marvel’s Avengers, an all-new action-packed Super Hero adventure that allows players to relive the most amazing moments from the Marvel Cinematic Universe through six Marvel Studios films, while also experiencing classic Avengers characters and content from acclaimed Marvel Comics. Developed by TT Games and published by Warner Bros. Interactive Entertainment, LEGO Marvel’s Avengers is now available for the PlayStation®4 and PlayStation®3 computer entertainment systems, PlayStation®Vita handheld entertainment system, Xbox One, Xbox 360, the Wii U™ system from Nintendo, the Nintendo 3DS™ family of systems and PC.

LEGO Marvel’s Avengers is the first videogame to feature storylines from the critically-acclaimed film Marvel’s The Avengers and its hit sequel Marvel’s Avengers: Age of Ultron, as well as playable content based on additional Marvel Studios blockbusters, including Marvel’s Captain America: The First Avenger, Marvel’s Iron Man 3, Marvel’s Thor: The Dark World and Marvel’s Captain America: The Winter Soldier.

“LEGO Marvel’s Avengers celebrates the thrilling world of Avengers as only a LEGO game can,” said Tom Stone, Managing Director, TT Games. “Players of all ages will be able to experience their favourite Marvel moments in a brand new way, through six different blockbuster films across the Marvel Cinematic Universe, while also exploring an incredible amount of classic Avengers characters and content from famed Marvel Comics, all with our unique LEGO style and humour. It’s an epic combination for fans and newcomers alike.”

“Both the LEGO and Marvel brands appeal to fans of all ages through a multitude of retail, media and interactive channels,” said Peter Phillips, EVP/GM, Interactive & Digital Distribution, Marvel Entertainment. “With the incredible success of LEGO Marvel Super Heroes, focusing on Marvel Cinematic Universe characters and stories in LEGO Marvel’s Avengers was a natural fit for fans and the business.”

In LEGO Marvel’s Avengers, gamers can play and unlock more than 200 characters, with over 100 new characters that have not appeared in a LEGO videogame before. For the first time, players can execute incredible Avengers Team-Up Moves resulting in incredible combos when using core Avengers, including Black Widow, Captain America, Hawkeye, Hulk, Thor and Iron Man.

LEGO Marvel’s Avengers also features a unique take on open world gameplay, with eight different environments to explore within the Marvel Cinematic Universe, including the expansive streets of Marvel’s New York, as well as Asgard, Barton’s Farm, Malibu, the S.H.I.E.L.D. Base Exterior, Sokovia, South Africa and Washington, D.C. Players can freely roam around these open world locations using brand new gameplay mechanics, allowing Hulk to super jump off skyscrapers, Quicksilver to speed run over water or even play as giant characters, like the menacing Fing Fang Foom, who can grow to the size of tall buildings. Open World Manhattan will also be available on handheld consoles for the first time so fans can enjoy the sprawling concrete jungle on the go, anytime, anywhere.

Available today is the LEGO Marvel’s Avengers Digital Deluxe Edition, which includes the main game and Season Pass, available now for PlayStation 4 and Xbox One at a suggested retail price of $99.95 and for PlayStation 3 at a suggested retail price of $89.95. The Season Pass, which is available on PlayStation 4, PlayStation 3, Xbox One, Xbox 360, Wii U and PC, can be purchased separately for $14.95 and features content packs based on Marvel properties, including Black Panther, Captain Marvel, Doctor Strange, Marvel’s Agents of S.H.I.E.L.D. and The Masters of Evil.

Fans can also enjoy DLC packs based on the upcoming Marvel Studios films Marvel’s Captain America: Civil War and the recently released Marvel’s Ant-Man, available as a FREE download exclusively for PlayStation 4 and PlayStation 3 players for a limited time. Marvel’s Captain America: Civil War DLC pack is available starting today and Marvel’s Ant-Man DLC pack will launch later this spring.

To download the launch trailer – follow this link

LEGO Marvel’s Avengers is rated PG – Mild Animated Violence and is now available for PlayStation 4 and Xbox One at a suggested retail price of $89.95, PlayStation 3, Xbox 360 and Wii U at a suggested retail price of  $79.95 and PlayStation Vita and Nintendo 3DS at a suggested retail price of $49.95

For more information, please visit:

Facebook: https://www.facebook.com/LEGOMarvelVideoGame

Twitter: https://twitter.com/LEGOMarvelGame

Instagram: https://www.instagram.com/LEGOMarvelGame

YouTube: https://www.youtube.com/user/LEGOMarvelVideoGame

###

About TT Games

TT Games (www.ttgames.com) is the combined publishing and development group behind the hit games LEGO® Star Wars™, LEGO® Batman™: The Videogame, LEGO® Indiana Jones™: The Original Adventures and BIONICLE® Heroes. Incorporating renowned UK developer Traveller’s Tales, TT Games has a distinctive focus on console, handheld, mobile and PC games of the highest quality, aimed at young gamers and their families.

About the LEGO Group

The LEGO Group (www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children.  The company is committed to the development of children’s creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com. LEGO and the LEGO logo are trademarks of The LEGO Group.  © 2016 The LEGO Group.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all platforms, including console, handheld, mobile and PC-based gaming for both internal and third party game titles.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years.  Marvel utilises its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2016 MARVEL