NFL and 2K Announce Partnership to Produce Multiple New Video Games
Leaders in sports and gaming revive a partnership for the first time
since 2004, with non-simulation football game experiences that will launch
starting in 2021
Sydney, Australia –
March 11, 2020 – The National Football League (NFL) and2K has announced a
multi-year partnership encompassing multiple future video games. The
partnership marks the return of football-themed games to 2K’s stable of notable
sports titles and original IP, as well as an expansion of video game properties
for the NFL. Financial terms were not disclosed.
The games will be non-simulation football game experiences. While specific game titles, developers and release dates will be announced at a later date, 2K confirmed the projects are in early development and will launch starting in calendar year 2021, during Take-Two’s fiscal year 2022.
“The NFL is one of the most successful sports brands in the world, known for creating incredible entertainment for fans,” said David Ismailer, President of 2K. “We’re thrilled to be back in business with the NFL in a partnership that will span multiple video games centered on fun, approachable and social experiences. It’s exciting to bring together 2K’s expertise in creating award-winning sports games with the NFL’s renowned status as a world-class entertainment and sports organization.”
A leading developer and publisher of global
interactive entertainment based in Novato, Calif., 2K previously published the
popular and critically-acclaimed NFL 2K franchise, which ran from 1999
to 2004, through the Company’s 2K Sports label. Other 2K-published games
include the top-selling and top-rated NBA video game simulation series NBA®
2K, as well as WWE® 2K, The Golf Club 2019 Featuring PGA TOUR®,
Borderlands™, BioShock®, Mafia®, Sid Meier’s Civilization®
and XCOM®.
“Expanding the NFL’s presence in the world of gaming has become a focus for the League as we look to grow the next generation of our fanbase and reviving our partnership with 2K was a natural step in that effort,” said Joe Ruggiero, Vice President of Consumer Products at the NFL. “2K is a worldwide leader in sports video games, with a proven track record of creating best-in-class and award-winning games and we look forward to sharing more about the projects we are working on with them in the future.”
Today’s NFL partnership announcement follows several recent growth updates from the publisher and its development studios.
“It’s an exciting time for 2K and our fans,” said Ismailer. “We’re growing our sports offerings and building on our core games with new IP, as well as continued support of award-winning franchises, all with the goal of giving our fans more amazing games and entertainment for years to come.”
For more information on 2K, visit 2K.com, become a fan on Facebook, follow the company on Twitter and Instagram or subscribe on YouTube.
2K is a publishing label of Take-Two
Interactive Software, Inc. (NASDAQ: TTWO).
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herein are the property of their respective holders.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive
Software, Inc. is a leading developer, publisher and marketer of interactive
entertainment for consumers around the globe. The Company develops and
publishes products through our labels Rockstar Games, 2K, and Private Division,
as well as Social Point, a leading developer of mobile games. Our products are
designed for console systems and personal computers, including smartphones and
tablets, and are delivered through physical retail, digital download, online
platforms and cloud streaming services. The Company’s common stock is publicly
traded on NASDAQ under the symbol TTWO. For more corporate and product
information please visit our website at http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes global
interactive entertainment for console and handheld gaming systems, personal
computers and mobile devices, with product availability including physical
retail and digital download. The Company is home to many talented development
studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games,
31st Union and Cloud Chamber. 2K’s portfolio currently includes the
renowned BioShock®, Borderlands™, Mafia and XCOM®
franchises; NBA® 2K, the global phenomenon and highest rated* annual
sports title for the current console generation; the critically acclaimed Sid
Meier’s Civilization® series; the popular WWE® 2K and WWE®
SuperCard franchises, as well as emerging properties NBA® 2K Playgrounds
2, Carnival Games and more. Additional information about 2K and its
products may be found at 2k.com.
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Note Regarding Forward-Looking Statements
The statements contained
herein which are not historical facts are considered forward-looking statements
under federal securities laws and may be identified by words such as
“anticipates,” “believes,” “estimates,”
“expects,” “intends,” “plans,”
“potential,” “predicts,” “projects,”
“seeks,” “will,” or words of similar meaning and include,
but are not limited to, statements regarding the outlook for the Company’s
future business and financial performance. Such forward-looking statements are
based on the current beliefs of our management as well as assumptions made by
and information currently available to them, which are subject to inherent
uncertainties, risks and changes in circumstances that are difficult to
predict. Actual outcomes and results may vary materially from these
forward-looking statements based on a variety of risks and uncertainties
including: our dependence on key management and product development personnel,
our dependence on our Grand Theft Auto products and our ability to develop
other hit titles, the timely release and significant market acceptance of our
games, the ability to maintain acceptable pricing levels on our games, and
risks associated with international operations. Other important factors and
information are contained in the Company’s most recent Annual Report on Form
10-K for the fiscal year ended March 31, 2016, including the risks summarized
in the section entitled “Risk Factors,” and the Company’s other
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