EA SPORTS PARTNERS WITH REAL MADRID C.F. AS OFFICIAL VIDEOGAME PARTNER

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16

Sydney, Australia. – July 21, 2015 – Electronic Arts Inc. (NASDAQ: EA) and Real Madrid C.F. today announced that they have signed a three year partnership that will see EA SPORTS™ become the exclusive and official videogame partner of one of the world’s most popular football clubs.

“We’re honored to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game,” said Jamie McKinlay, Vice President of Marketing, EA SPORTS. “Real Madrid is one of the most popular clubs in the world and that’s also true within our game; we are looking forward to building a deeper connection with the club in the coming years.” 

As part of the partnership, EA SPORTS FIFA 16 will include updated 3D head scans of fourteen of Real Madrid’s most popular players. New player likeness for Cristiano Ronaldo, Sergio Ramos, James Rodriguez, Luka Modrić, Karim Benzema, and others will enhance the authenticity of the FIFA franchise. Fans will also find out which of their favourite stars rules the virtual pitch when Real Madrid players compete in an exclusive FIFA 16 video game tournament later this season. Watch Real Madrid C.F. players during the 3D head scanning session with EA SPORTS: https://www.youtube.com/watch?v=g9gdzYVU5Rc

Emilio Butragueño, Director of Institutional Relations, Real Madrid C.F., said “We’re delighted to be working with EA SPORTS as our official videogame partner. They’re the market leading brand in football videogames and we can’t wait to start working together to give both our fans unforgettable experiences. Many of our players are big FIFA gamers and I know they can’t wait to play FIFA 16.”

The partnership extends into the Bernabéu, Real Madrid’s storied home pitch, on game day as the stadium’s big screen will occasionally display player celebrations rendered with EA SPORTS FIFA after home team goals. Those visiting the stadium will also have a chance to get a hands-on experience with FIFA 16 in a new experiential area at the Bernabéu. In addition, fans can expect to see EA SPORTS content in the stadium and on Real Madrid’s digital channels.

Real Madrid C.F. join other EA SPORTS partner clubs around the world from top leagues including Spain’s La Liga, the Barclays Premier League in England, and Ligue 1 in France, among others.

FIFA 16 will be available September 24 in Australia and September 25 in New Zealand, 2015 on Origin™ on PC, Xbox One, the all-in-one games and entertainment system from Microsoft, Xbox 360® games and entertainment system from Microsoft, PlayStation®4 and PlayStation®3 computer entertainment systems.

For more information about EA SPORTS FIFA 16 visit www.easports.com/au/fifa or join the EA SPORTS community at http://www.facebook.com/easports fifa. Follow us on Twitter@easportsfifaanz and use the hashtag #FIFA16. The game is not yet rated by the Australian Classification Board.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA,NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

Sydney, Australia – July 21st, 2015 – BANDAI NAMCO Entertainment Europe has released PAC-MAN Bounce, a new puzzle adventure game for smartphone and tablet devices. Developed by BANDAI NAMCO Studios Vancouver Inc. and Victory Square Games Inc., this free-to-play game is currently available in Canada and Australia on the App Store℠. PAC-MAN Bounce will soon be coming to Google Play™ followed by a worldwide release later this year.

Check out the official trailer here: https://www.youtube.com/watch?v=xS0PXs0Ilcg

PAC-MAN Bounce is a collection of brain-busting puzzles strung together by a light-hearted story about helping PAC-MAN chomp through Snack Land and bounce his way back home!

SWEET FEATURES:

◆ MIND-BOGGLING LEVELS! Bounce across more than 100 unique levels.

◆ DELICIOUS WORLDS! Spring your way through 10 flavorful worlds made of tasty snacks.

◆ ENEMIES TO CHEW ON! Dodge dangerous obstacles and enemies including the infamous ghost gang: Blinky, Inky, Pinky, and Clyde.

◆ FRIENDS TO OUTSMART! Compete against your Facebook friends.

Download the game at:

App Store℠:  https://itunes.apple.com/us/app/id1001229698

About BANDAI NAMCO Entertainment Europe S.A.S.

BANDAI NAMCO Entertainment Europe S.A.S., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive content for platforms including all major video game consoles and PC, with marketing and sales operations in 50 countries across Europe, the Middle East, Africa and Australasia. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN™, Tekken™, SOULCALIBUR™, NARUTO™, NARUTO

SHIPPUDEN™, Dragon Ball®, GALAGA™, RIDGE RACER™ and ACE COMBAT™.

About BANDAI NAMCO Studios Vancouver Inc.

BANDAI NAMCO Studios Vancouver Inc., part of BANDAI NAMCO Studio Inc., is a newly established global mobile developer to shake the world by their product. “Innovation through Creativity” symbolizes the company’s ambition to provide content that brings smiles and happiness to people around the world. The company is headquartered in Tokyo, Japan, with affiliated studios in Singapore and Vancouver. More information about the company and its products can be found at http://www.bandainamcostudios.com/en/ and http://www.bandainamcostudios.com/vancouver/studio.

About Victory Square Games Inc.

Victory Square Games Inc. is an independent game design and development studio located in Vancouver, British Columbia that designs and develops high quality interactive experiences built upon the twin fundamental premises of light-hearted fun and fist-whooping excitement. The studio was the winner of the prestigious “Best Game Studio in the World” award as decided by an internal jury consisting of five Victory Square Games’ employees. The jury also duly noted that the award was “For All Time” as opposed to one particular year. Apart from mobile games, the company is active in several other game design disciplines, including fantasy sports, escape rooms and gamification. More information about the company can be found at www.v2g.io.

PAC-MAN Bounce™ &©2015 BANDAI NAMCO Entertainment Inc.

App Store℠ is a trademark of Apple Inc., registered in the U.S. and other countries.

Google Play is a trademark of Google Inc. 

Press Release © 2015 BANDAI NAMCO Entertainment Europe S.A.S.

DRAGON BALL Z DOKKAN BATTLE, a popular smartphone game with more than 15 million downloads in Japan, launches in Western countries

BANDAI NAMCO Entertainment Inc. released today the smartphone game version of DRAGON BALL Z, “DRAGON BALL Z DOKKAN BATTLE”,  in the Americas, Europe and Australia. The game is available on  App Store/Google Play.

Enjoy the ultimate smashing battle with dynamic screen impacts and speedy battle scenes!

“DRAGON BALL Z DOKKAN BATTLE” is a popular title that achieved 15 million downloads within the 3 months following its release in Japan. The game is well-known for its stirring and innovating gameplay mechanics and for its high quality theatricalization of the unique and intense DRAGON BALL universe!

Check out the “DRAGON BALL Z DOKKAN BATTLE ” trailer  view it on YouTube here: https://youtu.be/DnXmGYh9L6c

Ronda Rousey Named Taichi Panda Spokesperson

Los Angeles – July 20th, 2015 – Snail Games, developer of hit mobile hack ‘n slash dungeon crawler Taichi Panda, excitedly announced today the game’s new official spokesperson: UFC^® women’s bantamweight champion, Ronda Rousey.

Rousey, who on August 1^st will take on Bethe Correia for UFC 190 in Rio de Janeiro, has become a well-recognized figure among action and martial arts fans, from her undefeated winning streak to her budding Hollywood acting career. Talking about her fighting background, Rousey called the new partnership “a really exciting step for me and for martial arts.”

“I got my start in Judo, and since I was little it’s really been a lifelong love affair with martial arts. It’s taken me amazing new places, and I’m really excited to now be working with a game that shares that passion,” Rousey said.

“In Taichi Panda, you have to beat down opponents using kung fu and magic. The game is about building up your warrior, taking on other players in matches, learning their weaknesses and playing up your strengths to win. In a lot of ways it’s similar to my own experience with MMA. You’ve got to strive to be the best, work hard to find that inner fighter and let it loose.”

Launched earlier this year, Taichi Panda is an action RPG for mobile with strong influences from martial arts. “We’re very excited to be working with Ms. Rousey” said Snail President Shi Hai. “We look to partner with individuals who share our appreciation of martial arts, old and new. For this, we feel she is a good fit.”

The extent of the partnership is still to be seen, but Snail has confirmed that Ms. Rousey will appear in a promotional campaign including TV advertising later this year.

Taichi Panda is available on App Store and Google Play.

About Ronda Rousey

Ronda Rousey is the Ultimate Fighting Championship’s (UFC) undefeated bantamweight champion and Olympic medalist in Judo. Considered to be the most dominant athlete in UFC history, Rousey is responsible for the inclusion of women in the Octagon. Taking Hollywood with her signature force, she has landed roles in major films and exploded onto the scene with the same drive, commitment and command that made her a champion.

About Taichi Panda

Taichi Panda is a free-to-play action dungeon crawler for iOS, Android, and Amazon devices featuring fast-paced action combat rendered in vibrant 3D graphics. Players enter a fantasy world, bashing their way through enemies as one of 5 unique heroes. Taichi Panda features numerous online multiplayer options, including PvP, Team PvE, and Guild competition.

About Snail Games

Founded in 2000, Snail Games has been a pioneer in new online gaming experiences for over 14 years. With dozens of titles in over 60 countries, including Ministry of War, Bounty Bay Online, and flagship martial arts MMO Age of Wushu, Snail Games continues to push the frontier of gaming through game development, publishing and hardware.

About UFC

UFC^® is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 134 countries and territories to over 700 million TV households worldwide in 21 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter^® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS^®, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM^® locations, and owns UFC.TV^® (offering live event broadcasts and video on-demand around the world), UFC FIT^® (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club^®, UFC Fan Expo^®, UFC branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.