WATCH OUT GREEN PIGS! ROVIO AND RESOLUTION GAMES LAUNCH ANGRY BIRDS FPS: FIRST PERSON SLINGSHOT ON MAGIC LEAP ONE

The new mixed reality game is available for free today and delivers the most immersive Angry Birds experience yet with precision controls and incredible spatial gameplay

STOCKHOLM, Sweden, and ESPOO, Finland – Oct. 9, 2018 – Angry Birds fans can now slingshot with unrivaled accuracy in Angry Birds FPS: First Person Slingshot, the new mixed reality (MR) game released today for Magic Leap One Creator Edition at the L.E.A.P Conference by Rovio Entertainment (ROVIO) and Resolution Games.

Angry Birds FPS is the first gaming experience developed entirely by an independent developer for Magic Leap’s spatial computing platform. A first-person slingshot lets players see incredibly realistic animated characters and objects overlaid onto their actual environment, bringing Angry Birds to life like never before – right in users’ homes. Magic Leap One Creator Edition is a lightweight, wearable computer that enriches your experience in the real world with digital content. A trailer of the game is available here.

Kati Levoranta, CEO at Rovio Entertainment, commented, “It’s great to offer Angry Birds fans a completely new and unforeseen way to play the beloved Angry Birds. Resolution Games has done an excellent job at developing the Angry Birds to Magic Leap One. We’re always looking for opportunities to expand to new technologies and platforms, and Angry Birds FPS is an exciting step forward into the future of gaming.”

For the very first time, Angry Birds fans can explore and navigate their environments to select which object to hit and angle their shot precisely for maximum impact. Players can then assess the damage by simply walking up to and around the structure. As players take aim, either directly or by bouncing off actual objects in the room, they can try to inflict maximum damage to the Green Pigs with the least hits or from farthest away to earn more points and stars in each level.

“Rovio has established an incredibly successful and beloved entertainment franchise with Angry Birds. By taking Angry Birds to Magic Leap’s spatial computing platform, we’re giving fans one of the most engaging, interactive and immersive experiences possible,” said Tommy Palm, CEO of Resolution Games. “It really is quite remarkable that in 2018 we’re able to use full spatial gameplay and light field technology to enjoy these classic game mechanics and characters in our own environments. Angry Birds FPS: First Person Slingshot demonstrates the true impact mixed reality technologies can have on the games industry.”

“We are thrilled to bring the iconic Angry Birds franchise to Magic Leap’s spatial computing platform,” said Rio Caraeff, Chief Content Officer at Magic Leap. “Having recently launched Magic Leap One Creator Edition, we’re at an exciting moment in time when we get to see and experience what developers create for the platform. Working with Resolution Games, Rovio Entertainment has made a version of their iconic classic for Magic Leap One that showcases the potential of immersive, content-driven experiences and is also loads of fun.”

Resolution Games is a games studio focused on visual computing. In their first three years, they have produced one of the most popular virtual reality (VR) titles of all time (Bait!), and their games are among the highest-rated on their respective platforms.

Rovio Entertainment is best known for its global Angry Birds brand, born from the world-famous Angry Birds Classic game. Today, Rovio has a wide portfolio of Angry Birds games which, although primarily designed and marketed for adult players, are always appropriate for all audiences. Collectively to date, Rovio’s Angry Birds games have garnered a staggering four billion game downloads since 2009 alongside one of the strongest mobile game brand licensing programs in the world, making Angry Birds one of the most successful mobile gaming IPs in history.

Angry Birds FPS: First Person Slingshot is available for free on Magic Leap One Creator Edition through www.magicleap.com. For more information, follow Rovio on Facebook and Twitter and Resolution Games on Facebook and Twitter.

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About Rovio Entertainment:

Rovio Entertainment Corporation is a global entertainment company that creates, develops and publishes mobile games which have been downloaded over 4 billion times. The Company is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing. Today, the Company offers multiple mobile games, animations and has produced The Angry Birds Movie, which opened number one in theatres in 50 countries, the sequel of which is in production. Rovio is headquartered in Finland, and the Company’s shares are listed on the main list of the NASDAQ Helsinki stock exchange with the trading code ROVIO. (www.rovio.com)

About Resolution Games:

Resolution Games is a VR and AR games studio and publisher aimed at creating immersive experiences for all – from gamers to non-gamers alike. The studio continues to push the limits of the emerging visual computing space with titles ranking among the highest rated and most downloaded across every major VR and AR platform. Their games include Angry Birds FPS: First Person Slingshot, Bait!, Bait! Arctic Open, Wonderglade, Narrows and Solitaire Jester, with several more on the horizon. The studio is composed of game industry veterans, serial entrepreneurs and thought leaders with a proven track record of widely acclaimed success spanning across mass market and AAA games, free-to-play games, hardware and more. Resolution Games is privately held and based in Stockholm, Sweden.

Follow the company at www.resolutiongames.com and on Twitter and Facebook.

DEVOLVER DIGITAL AND NO CODE ANNOUNCE SCI-FI THRILLER ‘OBSERVATION’

– A Riveting Story Told Through the Lens of Artificial Intelligence –

The Edges of Space – Independent developer No Code and sentient game label Devolver Digital have announced Observation – a new and captivating sci-fi thriller for PlayStation 4 and PC. The third project from award-winning Stories Untold developer No Code is set to launch Spring 2019 [observationgame.com].

Observation takes players on a suspenseful journey to the outer reaches of space to uncover what exactly happened to astronaut Dr. Emma Fisher and the crew of the space station Observation. The captivating narrative unfolds through the lens of the station’s artificial intelligence S.A.M. Players assume the role of S.A.M. by operating the station’s control systems, cameras, and tools to assist Emma in discovering what is happening to the station and the vanished crew.

Developed by veterans from studios Rockstar North, Rocksteady, Creative Assembly, CCP and IO Interactive, Observation has been crafted with precision to bring fans a groundbreaking narrative with stunning visual fidelity.

“Let’s get real, we’re five to ten years away from the machines taking over,” said Devolver Digital CFO Fork Parker. “Observation is just going to give a taste of what it will be like to converge their minds with that of a CPU before it all happens suddenly for real.”

Observation is set to release on PlayStation 4 and PC next spring but ambitious young AIs can follow development at observationgame.com and @_NoCode on Twitter.

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Crytek to Reveal New Hunt: Showdown Map at TwitchCon

Players can try out the new Lawson Delta map at the Hunt: Showdown TwitchCon booth at the end of the month

FRANKFURT, Germany – Oct. 9, 2018 – Hunt: Showdown, the dark multiplayer bounty hunting game from Crytek, has been focused on community-driven development since its release on Steam Early Access in February, and soon the community will see one of its loudest requests fulfilled: Hunt: Showdown is getting a second map. Details about the new map, called Lawson Delta and set in post-Civil War Louisiana, will be revealed at TwitchCon, happening from Oct. 26-28 in San Jose, California. Players will be able to get their hands on Lawson Delta exclusively at Hunt: Showdown’s TwitchCon booth, number 1431, before it goes live shortly after the event. Until then, players can get a glimpse of what is to come in the Lawson Delta teaser video.

Hunt: Showdown is a competitive, first-person, multiplayer bounty hunting game. Set in the darkest corners of the world, Hunt: Showdown packs the thrill of survival games into a match-based format, and with its competitive, match-based gameplay, the game mixes PvP and PvE elements to create a uniquely tense experience. Each match pits up to ten players—playing solo or in teams of two—against each other as they fight for bounties by taking out gruesome monsters in the swamps of Louisiana. Once they’ve found and defeated one of these, they will receive a bounty—and instantly become a target for every other Hunter left on the map. The higher the risk, the higher the reward–but a single mistake could cost everything.

Hunt is available now on Steam. For more information, visit https://www.huntshowdown.com/.

About Crytek

Crytek is an independent videogame developer, publisher, and technology provider dedicated to pushing the boundaries of gaming with its cutting-edge 3D game development solution CRYENGINE. With headquarters in Frankfurt am Main (Germany) and studios in Kiev (Ukraine) and Istanbul (Turkey), Crytek has created multiple award-winning titles, including the original Far Cry, the Crysis series, Ryse: Son of Rome, Warface, The Climb, Robinson: The Journey and Hunt: Showdown. Crytek delivers fun and innovative gaming experiences for PC, consoles, and VR and continues to grow its reach in the games-as-a-service market. Every Crytek game is created with CRYENGINE, which can be used by anyone to create games.

For more information visit www.crytek.com and www.cryengine.com.

CABELA’S® THE HUNT AND BASS PRO SHOPS® THE STRIKE CHAMPIONSHIP EDITIONS AND PARTY ARCADE AVAILABLE TO PREORDER ON NINTENDO SWITCH™

Experience New Competitive Hunting, Fishing and Party Game Adventures on Oct. 23

NORTH AMERICA – Oct. 9, 2018 – Planet Entertainment has announced that several of its new arcade-action video games, each coming to Nintendo Switch™ on Oct. 23, 2018, are now available to pre-order at GameStop, Walmart, Target, and EB Games, as well as digitally via the Nintendo eShop. Party Arcade, a new collection of some of the most popular party games, can be pre-ordered for $29.99. Both Cabela’s® The Hunt: Championship Edition and Bass Pro Shops® The Strike: Championship Edition are available to pre-order on their own for $39.99 each, or as part of a bundle featuring the full game plus a special peripheral controller* for $49.99 each.

Cabela’s® The Hunt: Championship Edition brings the #1 hunting adventure series back with 10 of North America’s most famous hunting regions. Use realistic techniques like scent, stalking, calls, decoy and GPS mapping to track and take down trophy prey through a series of dangerous animal encounters and a variety of arcade-style mini-games.

Perfect for veteran anglers and newcomers alike, Bass Pro Shops® The Strike: Championship Edition takes you to 10 unique lakes to compete in special bass boat challenges, casting contests and an assortment of fun mini-games. Use over 100 authentic Bass Pro Shops lures to land 11 different species of fish, as well as legendary fish in each region.

Both Cabela’s® The Hunt: Championship Edition and Bass Pro Shops® The Strike: Championship Edition will feature special tournaments for real prizes beginning in January 2019.

The sequel to the hit Game Party franchise, Party Arcade is an electrifying collection of classic arcade games, including air hockey, billiards, darts, cornhole, cup pong, ping pong, puck bowling and hoop shoot, designed for players of all ages. Developed by FarSight Studios, it features four-player online and local multiplayer, as well as quick and easy Joy-Con™ controls. For more information, check out http://partyarcadegame.com.

Bass Pro Shops® The Strike: Championship Edition and Party Arcade are rated E for Everyone by the ESRB. Cabela’s® The Hunt: Championship Edition is rated T for Teen by the ESRB.

*The Cabela’s® The Hunt: Championship Edition bundle features the Bullseye Pro controller, while the Bass Pro Shops® The Strike: Championship Edition bundle includes the Power Cast Rod & Reel controller. Special peripherals are optional and not required to play either game.

About Planet Entertainment

Planet Entertainment is a leading publisher of entertainment software with a high-quality portfolio of multi-platform games for the Nintendo Switch, Xbox One, PlayStation®4, PC and mobile. Planet Entertainment has publishing operations across North America, Europe (France, Italy, Germany, Spain, UK) and Australia.

About Bass Pro Shops

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”

About FarSight Studios

Based in Big Bear Lake, California, FarSight Studios has been developing videogames since 1989. Among their titles are multi-million unit selling NFL football games, casual mass-market games, kid-friendly sports games, and plug-and-play toys. They have made games for every major console from the original NES to the PlayStation 4, Xbox One, Nintendo Switch, and virtual reality devices. FarSight’s games have been honored as Mobile Game of the Year, Greatest Hits, Toy of the Year nominee, and Editor’s Choice on multiple platforms.

OVERKILL’S THE WALKING DEAD ENTERS CLOSED BETA ON WINDOWS PC

Pre-order now and join the fight to survive in this action-packed co-op shooter

STOCKHOLM – Oct. 9, 2018 – Starbreeze, Skybound Entertainment and 505 Games have released the Windows PC closed beta of OVERKILL’S The Walking Dead, the new co-op multiplayer shooter from developer OVERKILL – A Starbreeze Studio. The game’s first two missions will be available together with two camp defense scenarios, with additional stages rolling out in the lead up to its official global launch on PC on Nov. 6. Closed beta servers will go live in multiple intervals throughout the month. For the full schedule of closed beta dates, visit https://www.overkillsthewalkingdead.com/2018/10/08/closed-pc-beta-details/.

Closed beta access is guaranteed with PC pre-orders of OVERKILL’s The Walking Dead, available now via Steam. Players who buy the standard PC version, priced at $59.99, will receive a single closed beta invite. Those who pre-order the game’s deluxe edition – featuring the full game, the “Night Raid” cosmetic skin pack, and a digital art book and soundtrack, all for $79.99 – will receive four closed beta keys to share with friends. As a bonus, all PC pre-orders will receive the bonus OVERKILL cosmetic skin pack.

Starbreeze is also hosting a special OVERKILL’S The Walking Dead closed beta livestream today at https://www.twitch.tv/starbreeze beginning at 18:00 CEST/12:00pm ET/9:00am PT.

Inspired by Robert Kirkman’s original graphic novels, OVERKILL’s The Walking Dead is a four-player co-op action game where players must band together on a variety of missions and raids to find survivors, secure supplies and stay alive. Use stealth to evade enemies tactically, or dismember walkers limb from limb with brute force and firepower. Each of the game’s four playable characters has their own special abilities, skill trees, squad roles, play styles and background stories.

OVERKILL’S The Walking Dead will arrive on the PlayStation®4 computer entertainment system and Xbox One on Feb. 6, 2019, in the Americas and Feb. 8, 2019, in Europe and other territories. Console pre-orders are available now digitally and at most major retailers.

For more information, visit https://www.overkillsthewalkingdead.com, and follow the game on Facebook, Twitter, YouTube and Instagram with #OTWD.

About Starbreeze

Starbreeze is an independent creator, publisher and distributor of high-quality entertainment products. With studios in Stockholm, Paris, Los Angeles, Barcelona and Brussels, the company creates games and other virtual reality entertainment products, based on proprietary design and licensed content. Starbreeze is behind the hit IP PAYDAY: The Heist®, PAYDAY 2®, and upcoming survival co-op FPS OVERKILL’s The Walking Dead. Under its publishing initiative, Starbreeze has together with Canadian studio Behaviour Digital successfully launched the horror thriller Dead by Daylight.

Starbreeze has set out to develop truly immersive virtual reality experiences, by integrating software and hardware in its StarVR® head mounted display, which is produced together with Acer.

For more information, please visit starbreeze.com and overkillsoftware.com.

About Skybound Entertainment

Founded in 2010, Skybound Entertainment is a multiplatform entertainment company managed by partners Robert Kirkman, David Alpert and Jon Goldman. Skybound houses projects ranging from television, film, emerging platforms, comics, interactive gaming, live events, and more. In 2016, the company expanded to Vancouver with the opening of their Skybound North office, working to expand Skybound’s footprint into the animation and children’s space with top Canadian talent. In 2018, Skybound opened GammaRay, a video-content brand focused on pop culture, and expanded Skybound Games into a venture focused on publishing independently developed games.

Skybound Entertainment is responsible for television hits including The Walking Dead, Fear the Walking Dead, Outcast, Robert Kirkman’s Secret History of Comics, and currently holds a first-look television deal with Amazon Studios. On the film side, Skybound has a first-look deal with Universal. Robert Kirkman’s second-longest running comic series Invincible will be developed for film at Universal and as an animated series for Amazon. The interactive gaming slate includes partnerships with Telltale, Starbreeze, Skydance, Scopely, and more. Skybound is currently publishing comic book titles The Walking Dead, Oblivion Song, Die!Die!Die!, Outcast, Redneck, Gasolina, Crude, and more.

About 505 Games

505 Games is a global video game publisher focused on offering a broad selection of titles for players of all ages and levels. The company publishes and distributes premium and free-to-play games on leading console, PC and handheld platforms as well as for mobile devices and social networks.

Publishing highlights in premium games include Last Day of June, PAYDAY 2, Terraria, Portal Knights, Assetto Corsa, ABZÛ, Virginia, Laser League, Brothers – A Tale of Two Sons and How to Survive. Free-to-play publishing highlights include Battle Islands, Gems of War and Hawken. Distribution highlights include Stardew Valley, Dead by Daylight and Inside/Limbo. Upcoming titles include Indivisible (from the development team behind Skullgirls), Underworld Ascendant (from Warren Spector and Paul Neurath), and Koji Igarashi’s next project, Bloodstained: Ritual of the Night.

505 Games has offices in California, United Kingdom, France, Germany, Italy, Spain and China. It works with a network of distribution and sub-licensing partners in all other markets. For more information on 505 Games and its products please visit www.505games.com.

PARTY LIKE IT’S 1982 AS THEC64® MINI IS AVAILABLE NOW IN NORTH AMERICA

Comes with 64 Retro Favorites Including California Games, Winter Games, Jumpman and More!

Ontario, Canada – October 9, 2018 – Retro Games Ltd. and Solutions 2 GO announced today that THEC64® Mini is available now at retailers in North America.

THEC64® Mini, a 50% replica of the world’s bestselling home computer that launched in 1982, comes pre-loaded with 64 classic games and THEC64® Joystick. Originally designed for fans of the original personal computer, THEC64® Mini brings kids and families together to play some of the best games of the neon decade with simple plug and play action. Aspiring gamers of yesteryear can revisit the past or even program their own games – just add a keyboard, and THEC64® Mini becomes a fully functional home computer complete with C64 BASIC.

THEC64® Mini is available in The United States at GameStop, Wal Mart, Amazon and Costco for $79.99 (USD) and in Canada at, BestBuy, London Drugs, EB Games, and Costco for $99.99 (CAD).

“THEC64® Mini is a complete revival of one of the most influential computer and gaming systems, and we are eager to see parents reminisce about their childhood as they share the experience with their kids this holiday season,” said Paul Andrews, Retro Games’ Managing Director. “We brought back a mini version of the classic C64 computer as we think gamers of all ages are going to want this reimagined piece of video game and tech history.”

THEC64® Mini includes the following:

• Pre-loaded with all the Retro Faves: THEC64® Mini comes with 64 classic titles already installed, including: California Games, Winter Games, Impossible Mission II, Boulder Dash, Jumpman, Pitstop II, Speedball II: Brutal Deluxe, Street Sports Baseball, Summer Games II, Temple of Apshai Trilogy, Uridium and more.
• USB Ports: The unit comes equipped with two USB ports – perfect for adding an extra joystick for multiplayer games or plugging in a keyboard to create your own programming masterpieces.
• Customized Visuals: The unit features high definition output at 720p and 60Hz via HDMI, 4:3 ratio, US/Europe display mode options, and a CRT filter for that classic look.
• Back to the Basics: Plug in a USB keyboard and use as a fully functional home computer with C64 BASIC.
• Don’t Forget to Save: For the first time, THEC64® Mini allows you to easily save your progress in games.
• Always Optimized: THEC64® Mini supports software updates via USB flash drive so players have continued access to improved and enhanced programming.

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ABOUT SOLUTIONS 2 GO
Solutions 2 GO Inc. is a multinational distributor of video games, accessories and specialty products and is the exclusive distributor of THEC64® Mini console and joystick across the Americas.

ABOUT RETRO GAMES
Retro Games Ltd is made up of people with a combined games industry experience of over 100 years. Having successfully produced and released many games across many formats, such the C64, ZX Spectrum, GBA, Wii and more. Members of the team also successfully bought to market the C64DTV direct to TV C64 games console, and Nintendo Wii C64 games. Based in the UK but operating on a global basis.

CD PROJEKT RED establishes long-term partnership with Digital Scapes

CD PROJEKT RED, creators of The Witcher series of games, announce the establishing of a long-term strategic cooperation with Vancouver-based studio Digital Scapes. The partnership will focus on CD PROJEKT RED’s upcoming futuristic role-playing game — Cyberpunk 2077.

Founded by industry veterans hailing from BioWare, Radical Entertainment and Relic, Digital Scapes is an ambitious video game development studio specialising in AAA multiplayer console and PC game development, development tool creation, asset production, and cloud computing. Digital Scapes team members worked on blockbuster game series like Company of Heroes, Warhammer 40,000, Dying Light, Prototype, and more.

“Cyberpunk 2077 is our most ambitious project to date and we work hard every day to make it a creative and technological achievement. The Digital Scapes team brings aboard a lot of talent, experience and technical knowledge, and I’m very confident our long-term cooperation will add plenty to the game,” says Michał Nowakowski, SVP Business Development, CD PROJEKT RED.

“We are both excited and honoured to work with CD PROJEKT RED. Their incredibly creative and accomplished team of developers have been pushing narrative-driven, role-playing games to unprecedented levels. We look forward to helping them create the very best video games on the planet,” said Marcin Chady, Studio Head, Digital Scapes.

The Canadian partner studio will closely cooperate with CD PROJEKT RED on creating and optimizing technological solutions for use in the development of Cyberpunk 2077.

About Cyberpunk 2077
Cyberpunk 2077 is a narrative-driven, open world RPG set in the most vibrant and dangerous metropolis of the future — Night City. The game follows the story of V, a hired gun on the rise in a world of cyberenhanced street warriors, tech-savvy netrunners and corporate life-hackers. Featuring CD PROJEKT RED’s hallmark concept of choices and consequences, players will face difficult decisions that ripple through the entire game. Winner of over 100 awards at E3 2018, Cyberpunk 2077 is set in the in the universe of the classic pen & paper RPG system, Cyberpunk 2020.

About CD PROJEKT RED
CD PROJEKT RED is a game development studio founded in 2002. It develops and publishes video games for personal computers and video game consoles. The studio’s flagship titles include The Witcher series of games, Thronebreaker: The Witcher Tales, GWENT: The Witcher Card Game and the upcoming futuristic AAA role-playing game — Cyberpunk 2077. Together with GOG.COM, a game store offering hand-picked titles for PC and Mac, CD PROJEKT RED is part of the CD PROJEKT Capital Group. CD PROJEKT S.A. is listed on the Warsaw Stock Exchange (ISIN: PLOPTTC00011).

Rovio Entertainment Announces Development of New AR App Set to Link Licensed Products to Digital Angry Birds Universe

Users to experience fully customizable world that mixes digital and physical licensed products

State-of-the-art technology to deliver rich AR experience for brands, retailers and consumers

ESPOO, Finland – Oct. 8, 2018 – Rovio Entertainment is thrilled to announce the development of a revolutionary new augmented reality (AR) app that is set to seamlessly connect Rovio licensed products with the digital Angry Birds universe.

The new app in the pipeline, codenamed ‘Project Magic,’ will transport consumers into a breathtaking new world, allowing them to engage in highly immersive branded content experiences that bridge the gap between digital and physical licensed products. With an official release date set in 2019, Project Magic’s new ecosystem will be the latest milestone in Rovio’s ever-expanding brand licensing roadmap, which has already seen them working with some of the world’s largest brands and IPs.

Project Magic will enable Angry Birds fans to travel through an augmented reality portal straight onto Bird Island – the home of the Angry Birds. App users will be able to explore Bird Island and discover various exciting, high-production-value AR locations and experiences. Project Magic will utilize augmented reality to enrich user interaction with promotional and licensing partners’ products and locations, mixing the boundaries between the digital and the physical worlds.

Simo Hämäläinen, Senior Vice President, Brand Licensing at Rovio Entertainment, commented: “Project Magic represents a major licensing milestone for Rovio’s Brand Licensing Unit, as our vision of being able to add digital overlay to licensed products is now reality. We’ve been working diligently alongside our long-time AR partner Zappar to create a cool, always-on digital brand licensing ecosystem that not only adds value to consumers, but also helps to bridge the physical and digital worlds of Angry Birds. Licensing partners will have an incredible opportunity to create exceptional branded content experiences across our physical and digital touch points, and our consumers will be able to immerse themselves even further in the wonderful world of the Angry Birds.’’

Rovio is currently developing Project Magic alongside renowned augmented reality specialists Zappar. This state-of-the-art augmented reality platform will build on the successes of Rovio and Zappar’s previous collaboration within AR, which was created for The Angry Birds Movie launch back in 2016.

Max Dawes, Partnerships & Marketing Director at Zappar, commented: ‘’Over the past seven years working in the augmented reality space we’ve learnt a lot about how companies can create value with AR. We’re beyond excited to be able to leverage those learnings on such a huge scale with the fantastic team at Rovio. A brand’s largest owned media channels are their products, their packaging and their stores; through the addition of interactive Angry Birds content, these channels can surprise, delight and entertain consumers like never before. In addition, Rovio’s partners will see hard data on when and how consumers are interacting. We can’t wait to unleash the magic!’’

Rovio is also developing a long-term and diverse platform of entertainment touch points for its passionate global audience. A brand new long-form animation is planned for 2020. Other flagship projects include brand-new live stage shows, new animated and live action content for Rovio’s Angry Birds YouTube channel, and new location-based entertainment initiatives. The planned 2019 theatrical release of The Angry Birds Movie 2 is swiftly followed by the landmark 10^th anniversary of the original Angry Birds in December 2019. To date, the Angry Birds family of games have amassed over four billion downloads since 2009. Throughout 2018, Rovio will continue its games event and partnership program, developing bespoke in-game content for new brand partners. Some previous partnerships include Imagine Dragons, the NFL/Super Bowl, Iron Maiden and Everton Football Club.

Rovio at BLE 2018:

Should you wish to hear more and have a chat with Rovio – come and meet us at Brand Licensing Expo in London on October 9-11! Rovio booth number F10.

ABOUT ROVIO ENTERTAINMENT

Rovio Entertainment Corporation is a global entertainment company that creates, develops and publishes mobile games, which have been downloaded over 4 billion times. The Company is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing. Today, the Company offers multiple mobile games, animations and has produced The Angry Birds Movie, which opened number one in theatres in 50 countries and the sequel of which is in production. Rovio is headquartered in Finland and the Company’s shares are listed on the main list of the NASDAQ Helsinki stock exchange with the trading code ROVIO. (www.rovio.com)

ABOUT ZAPPAR

Zappar have been blazing a trail in augmented reality since way back in 2011. Founded by seasoned marketing and video game execs and alumni of Cambridge University, the Zappar team is now made up of 50 people across their London headquarters and offices in San Francisco, Boston and Sydney.

Zappar describe themselves as an augmented reality platform and a creative studio, rolled into one. Their platform is called ZapWorks and is empowering thousands of designers and developers around the world to create and instantly publish immersive and engaging AR content. Agencies and in-house teams use ZapWorks’s unrivalled feature-set to bring to life everything from marketing campaigns to learning and development materials. Zappar’s own in-house team have delivered against AR strategies for hundreds of clients, with thousands of activations. An example of this is the recent introduction of AR to the 7-Eleven app and all their North American stores as part of an always on strategy. Or Nestle who are adopting augmented reality at a global level to turn product packaging into interactive multimedia portals and leverage their packaging as their largest owned media asset. Zappar’s underlying mission is to democratise AR and get it into the hands and lives of as many people of possible, unlocking value for businesses and end-users alike.