TOKYO, Japan – December 3, 2025 – Thirdverse, Co., Ltd. (Headquarters: Tokyo; CEO: Masaru Ohnogi”) is pleased to announce that the Early Access release for the new social VR game Hello Kitty Skyland, set in the world of Sanrio characters, will begin on December 22, 2025. The game will be available on Meta Quest 2, 3, 3S.
Additionally, Thirdverse published a new key visual and the Early Access launch trailer.
■ Wishlist here
https://www.meta.com/experiences/hello-kitty-skyland/24351103704475532
■ Early Access Overview
In Early Access, players will gain access to the central online lobby area of SKYLAND and experience core content, including the multiplayer competitive race game, “Sky Dash”.
The avatar dress-up system will also feature a variety of original outfits, as well as limited-time avatar costumes themed around Hello Kitty®, Kuromi™, and My Melody™, allowing players to express themselves in unique and charming ways.
During the Early Access period, the development team will gather player feedback and continue adding content toward the full release.
■ About the Game
Hello Kitty Skyland is a new social VR game set in a virtual world called SKYLAND, where Sanrio characters appear. Players from around the globe can gather and enjoy a variety of activities and social interactions.
In addition to immersive encounters with Sanrio characters in VR, the game includes full-body multiplayer activities, avatar decoration features, and many other VR-native experiences.
Players can enjoy a wide range of content through customization, cooperation, and discovery.
About Sanrio
Sanrio is a global lifestyle and entertainment company best known for its beloved characters such as Hello Kitty, Cinnamoroll, Kuromi, My Melody, Pompompurin and Gudetama. Since its founding in 1960, Sanrio has upheld the corporate philosophy of “Minna Nakayoku” (Getting Along Together). Today, with a presence in over 130 countries and regions, Sanrio continues to strengthen its global influence in entertainment through consumer products, digital content, and immersive experiences. Guided by the vision “One World, Connecting Smiles”, Sanrio is committed to creating smiles, one person at a time, and spreading the circle of happiness even further afield. As it evolves into a global IP platform provider, Sanrio aims to generate new value in entertainment and shape the future of fun and joy through co-creation with people around the world.
About Thirdverse, Co., Ltd.
Thirdverse is a XR game studio with a vision to create a new virtual world where one billion people can live. With development bases in Japan and San Francisco, the studio is committed to delivering immersive XR gaming experiences to a global audience. Its latest title, Hello Kitty Skyland, signals the beginning of broader collaborations that blend beloved characters with cutting-edge social gameplay.
The information in this release is current as of the announcement date and is subject to change without notice. Ⓒ ’25 SANRIO CO., LTD. APPR. NO. N660009
