Fans Are Encouraged to Indulge in All Things ANI-MAY With Activations Available Across Retail, AVOD, Crunchyroll Games, Home Entertainment, Crunchyroll Store, and More
Sydney, Australia 30 April 2025 – Crunchyroll®, the ultimate home for anime worldwide, is kicking off the third annual Ani-May celebration with global retail, digital, and streaming activations. New and exclusive products and promotions will be available at JB Hi-Fi and EB Games & Zing Pop Culture in Australia and at several retail locations across the globe. New and exclusive product launches and exciting promotional deals will also be available on the Crunchyroll Store all month!
“Anime isn’t just an entertainment medium; it’s a lifestyle. To celebrate anime’s explosive growth, we’re giving fans a variety of ways to express their anime passion during Ani-May – from all-new products across apparel, collectibles, global activations, game collaborations, and new series streaming for free on Crunchyroll,” said Anna Songco Adamian, Vice President, Global Consumer Products. “Whether it’s through wearing their fandom on their sleeves or streaming their favorite series, Crunchyroll will have fans covered this Ani-May.”
Throughout May, fans can expect a wide array of new, officially licensed merchandise from internationally beloved series! Solo Leveling, which was the top series streaming on Crunchyroll in 2024 will be back, alongside sci-fi monster series Kaiju No. 8, the wonderfully adorable series featuring kittens living in bananas, Bananya, and supernatural comedy Toilet-bound Hanako-kun. Of course, merchandise will also feature smash hit shonen series My Hero Academia, video game fantasy Overlord, and The Apothecary Diaries, a historical romance mystery set in a fictional country based on the Tang dynasty of Imperial China. These are just a few of the multitude of shows available—fans can expect more across many global retailers.
Australia and New Zealand-based fans can look forward to the following retail activations:
- In Australia, JB Hi-Fi will be celebrating with dedicated Ani-May end caps in stores, encompassing anime home video and collectibles, with unique in-store signage created by talented store staff! The May edition of STACK Magazine will feature an editorial piece on anime, and will be available in all stores and also online.
- EB Games & Zing Pop Culture – the Home of Pop Culture & Gaming will be joining the Ani-May fun! Customers who sign up to EB WORLD PLUS will receive a 30-day Crunchyroll Premium trial membership*. EB Games will also celebrate with digital signage, ceiling banners, and exclusive products available for purchase across fan-favorite shows, including JUJUTSU KAISEN, SPY x FAMILY, Chainsaw Man, and My Hero Academia.
The Crunchyroll Store, the ultimate one-stop shop for anime fans, will also dive into the Ani-May fun with new and exclusive product launches, unbeatable deals, and an exciting gift-with-purchase offer: a new Crunchyroll-exclusive Ani-May pin. Each week in the month of May will highlight a different genre of product – fans can look forward to deals on popular products for collectors, action / adventure titles, shonen shows, and finally fantasy fan-faves. Additionally, those tuning into the 2025 Crunchyroll Anime Awards® celebration on May 25th might also want to take a peek at the Crunchyroll Store the next day to celebrate this year’s nominees for Anime of the Year.
In the world of home entertainment, Crunchyroll will be releasing Frieren: Beyond Journey’s End Season 1 Part 2 in a Limited Edition Blu-ray™ box set with preorders beginning on May 16. Crunchyroll will also be rereleasing Perfect Blue and Paprika director Satoshi Kon’s psychological thriller series Paranoia Agent and the dark action fantasy GOBLIN SLAYER Season 1, both on Blu-ray in SteelBook® cases, available exclusively for purchase in the Crunchyroll Store on May 1. And to help organize these new SteelBooks at home, the Crunchyroll Store has exclusively debuted the SteelNook, an open display case made from premium SteelBook metal designed to fit four standard SteelBooks from anime series to movies. The SteelNook will be available for purchase on the Crunchyroll Store starting tomorrow.
Crunchyroll Game Vault®, a library of premium games available to Mega and Ultimate Fan members globally, also joins the Ani-May celebration with the launch of Valkyrie Profile: Lenneth, available on April 30 today. The tactical role-playing game (“RPG”) is just one of several titles dropping each week throughout May — from acclaimed visual novels like Grisaia Phantom Trigger to cult horror classics such as Corpse Party — all tailored for anime fans.
The fun doesn’t stop there! Beginning on May 2 and continuing through the end of the month, 20 hit series will be available to stream on Crunchyroll for free with ads. These series include Cowboy Bebop, Demon Slayer: Kimetsu no Yaiba, Haikyu!!, Jujutsu Kaisen, Shangri-La Frontier, the first seasons of Solo Leveling and The Apothecary Diaries, and many more. Please note that movies and OVAs are excluded from the promotion and regional restrictions may apply.
As always, fans can celebrate anime all year long with a Crunchyroll membership, which grants access to the world’s largest dedicated anime streaming library of over 50,000 episodes, 2,000 unique titles, and 25,000 hours of content—available subbed and dubbed worldwide in more than 12 languages and across over 15 platforms.
About Crunchyroll®
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
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