10 shoes will only be available by completing in-game challenges
Sydney, Australia – October 22, 2019 – 2K and Nike have
announced the NBA 2K20 x Nike Gamer Exclusive Program, which
launches alongside the new MyPLAYER Nation mode and NBA season tip-off. The
Program will allow NBA 2K20 players the opportunity to earn up to
10 pairs of soon-to-be-released Nike Basketball signature shoes for their
MyPLAYER by completing in-game challenges.
MyPLAYER
Nation is the new season-long mode where gamers represent their MyPLAYER’s
real-life team as part of a community with other players who also play for the
same team. They will play through the NBA schedule, with individual matchup
wins and losses determined by the overall community’s winning percentage.
Along
the way, players will earn double progression on all games played as well as
other bonuses like the chance to unlock the exclusive Nike Gamer Exclusive
Sneakers for your MyPLAYER to wear in-game.
“We
know our players love to personalise their MyPLAYER and what better way to
reward them for playing than the opportunity to wear exclusive Nike Basketball
signatures shoes only found in NBA2K20,” said Alfie Brody, VP of Global
Marketing at 2K. “We can’t wait to see our fans progress through the challenges
to unlock each pair.”
The first challenge
will take place on October 29 and other shoes will be available at
key moments during the NBA season including NBA All-Star 2020, NBA Playoffs and
the NBA Finals.
To stay up to date about when each shoe and the specific
challenges start, visit https://www.nba2k.com/nike, become
a fan on Facebook or follow NBA2K on Twitter and Instagram.
For
more information on NBA 2K20, please visit https://www.nba2k.com/nike.
*Nike
Gamer Exclusive Sneakers are only available for players who complete Gamer
Exclusive challenges in NBA 2K20 on the Xbox One, PlayStation 4, or Nintendo
Switch. Nike Gamer Exclusive Sneakers are not available for PC players. Terms@ http://nba.2k.com/nike-terms.
2K is a publishing label of Take-Two
Interactive Software, Inc. (NASDAQ: TTWO).
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About
Take-Two Interactive Software
Headquartered
in New York City, Take-Two Interactive Software, Inc. is a leading developer,
publisher and marketer of interactive entertainment for consumers around the
globe. We develop and publish products through
our labels Rockstar Games, 2K, and Private Division, as well as Social Point, a
leading developer of mobile games. Our products are designed for
console systems and personal computers, including smartphones and tablets, and
are delivered through physical retail, digital download, online platforms and
cloud streaming services. The Company’s common stock is publicly traded
on NASDAQ under the symbol TTWO. For more corporate and product
information please visit our website at http://www.take2games.com.
About 2K
Founded in 2005, 2K
develops and publishes global interactive entertainment for console and
handheld gaming systems, personal computers and mobile devices, with product
availability including physical retail and digital download. The Company is
home to many talented development studios, including Visual Concepts, Firaxis
Games, Hangar 13, Cat Daddy Games and 2K Silicon Valley. 2K’s portfolio
currently includes the renowned BioShock®, Borderlands™, Mafia
and XCOM® franchises; NBA® 2K, the global phenomenon and highest
rated** annual sports title for the current console generation; the critically
acclaimed Sid Meier’s Civilization® series; the popular WWE® 2K
and WWE® SuperCard franchises, as well as emerging properties NBA® 2K
Playgrounds 2, Carnival Games and more. Additional information about
2K and its products may be found at 2k.com.
*According to 2008 –
2019 Metacritic.com
About
Nike
NIKE,
Inc. based near Beaverton, Ore., is the world’s leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and accessories
for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc.
subsidiaries include Converse Inc., which designs, markets and distributes
athletic lifestyle footwear, apparel and accessories; and Hurley International
LLC, which designs, markets and distributes surf and youth lifestyle footwear,
apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.
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holders.
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