SOFIA, Bulgaria – June 3, 2026 – What happens when a tiny, female-led indie team from Eastern Europe rejects “safe” modern shooters? You get a global viral anomaly.
Just five days after its world premiere at the prestigious Insider Gaming Showcase – where it was handpicked as one of only 12 games worldwide by a committee led by Tom Henderson – Everything is Gun! has done the impossible: it has organically conquered the most competitive gaming markets on Earth.
In a stunning cross-cultural twist, Japan has emerged as the game’s #1 audience, driving nearly 30% of all Steam wishlists, closely followed by the United States at 23%. The remaining momentum is tearing through other massive, highly distinct gaming strongholds, including China, Russia, the UK, Germany, France, and Spain — demonstrating a rare, universal appeal across completely different global markets.
What makes this surge extraordinary is the scale of production: the gameplay shown in the viral, high-praise trailer was built by just three people in a little over three months of development.
Developed by Incineration Productions, Everything is Gun! fuses game-breaking The Binding of Isaac synergies with raw, unapologetic 90s speed (100+ mph) and an innovative Asynchronous Revenge system where players’ best runs invade other games as Ghost Bosses.
THE VISION: WHY THEY ARE MAKING THIS GAME
“We looked at the current gaming landscape and felt that modern shooters have become far too ‘safe,’ trading raw mechanical depth for cinematic hand-holding. We missed the unapologetic, high-stakes speed of the 90s – an era where your movement was your only shield and every kill felt earned, not gifted. We knew it was time to bring back a game that actually respects the player’s skill.
At the same time, we wanted to fuse that speed with the sheer entropy of The Binding of Isaac – chasing that specific high you get from game-breaking item synergies that shouldn’t legally exist.
Everything is Gun! is the result. We aren’t here to tell a bedtime story; we are here to provide a character controller that feels like butter, a modular gun engine that invites chaos, and a world that will chew you up the second you hesitate.”
- Gergana Popova, Co-Founder at Incineration Productions
ABOUT THE GAME: YOUR SURVIVAL IS THE SPECTACLE
Imagine the most brutal, high-stakes reality show in the galaxy, where you are the unwilling star. Everything is Gun! takes place on A1-KTRZ – a crumbling prison planet where your consciousness is uploaded into an Uplift battle suit for the twisted entertainment of billions.
You are dropped into industrial hellscapes with shifting geometry. Because the maps reorganize every time you die, you can never rely on memory – only on your raw reflexes, perfect air control, and bunny hopping. You aren’t just playing a level; you are surviving a choreographed chaos designed to keep the ratings high and your life expectancy low.
To ensure the tension never breaks, the prison’s defense networks actively monitor your performance. If you begin clearing rooms too fast, the environment adapts instantly – coordinating lethal flanks and deploying aggressive hunter units to cut you off, while the music ramps up the BPM to match the escalating carnage.
On A1-KTRZ, the environment is alive, the audience is bloodthirsty, and the only way out is through a masterpiece of your own destruction.What will be left of your soul?
KEY FEATURES:
- ISAAC-STYLE SYNERGIES: We don’t just do +5% damage tweaks – we do weapon-breaking mutations. Every augment you collect fuses directly into your raw limb, layering on top of the last to unlock unforeseen lethal capabilities. Strategically stack and architect apocalyptic weapon systems unique only to your run – turn a basic pea-shooter into a sweeping wall of ricocheting flak, fire acid-tipped slugs that dissolve armor, or detonate every single casualty into a map-shattering explosion. But who cares if you level the map? You never play the same layout twice.
- 100+MPH, NO HAND-HOLDING, UNCAPPED MOMENTUM: This is pure skill expression. No sprint buttons, no cover mechanics, and zero aim-assist – your agility is your only armor. Navigate a chaotic bullet hell with razor-sharp precision, chaining bunny hops, lightning-fast dashes, and pixel-perfect flick shots to outpace the carnage. Paint the walls with your enemies – because in this world, if you stop moving, you die.
- ASYNCHRONOUS MULTIPLAYER REVENGE: You don’t just climb a static leaderboard – you become a living, breathing threat. The moment you complete a run with an unstoppable god-build, the network immortalizes your exact execution, weapon synergies, and movement patterns – uploading your playstyle into the grid as a legendary Ghost Boss. You will bridge into other players’ sessions globally, hunting down your friends and rivals with the very weapons you perfected, triggering a ruthless cycle of global rivalries, and humiliating anyone who dares to challenge your legacy.
- ENGINEERED FOR THE STREAMING ERA: Much like the televised carnage of your in-game bloodbaths, your real-world stream is a live arena where the audience holds the trigger. Built from the ground up for Twitch, viewers transform from silent spectators into active executioners or vital allies. Take control of the battlefield in real-time – vote on chaotic reality-bending modifiers, deploy lethal traps to troll your favorite streamer, or throw a crucial lifeline to save their run.
CLAIM YOUR SPOT ON THE JOURNEY No cinematic CGI trailers, no fake marketing hype – just raw, early development footage. What you see right now are the core building blocks of a game that will only get faster, louder, and deadlier. The Incineration Productions team is gearing up for a Q4 2027 launch, and they want the hardcore community on the front lines with them from the very start as they bring this vision to life. Be part of the foundation. Wishlist now on Steam!
