Activision
Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New
Player Experiences
Together,
companies will usher in a new era of gaming experiences through Google Cloud as
Activision Blizzard’s preferred cloud provider and YouTube as its exclusive
live esports streaming destination
SANTA
MONICA, Calif. and SUNNYVALE, Calif., Jan. 24, 2020 — Activision Blizzard and
Google announced today a multi-year strategic relationship to power new player
experiences. Google Cloud will serve as the preferred provider for Activision
Blizzard’s game hosting infrastructure and YouTube as its exclusive streaming
partner worldwide, excluding China, for live broadcasts of its popular
esports leagues and events — including Overwatch League, Call of Duty League,
Hearthstone Esports, and more.
With
hundreds of millions of monthly active users around the world, Activision
Blizzard sought a partner to help enhance its gaming infrastructure, as well as
deliver superior, low-latency player experiences. The company turned to Google
Cloud because of its highly reliable global footprint, advanced data analytics
and artificial intelligence (AI) capabilities, and commitment to open source,
creating a platform for building future gaming innovations.
Players
will benefit by experiencing premium network quality-of-service, including low
latency and packet loss when playing high-fidelity games on any device. They
will also have optimal personalized interactions, as Activision Blizzard can
tap into Google Cloud’s AI tools to offer curated recommendations for in-game
offers and differentiated gaming experiences.
“We’ve
worked closely with Activision Blizzard for the past few years across
mobile titles to boost its analytics capabilities and overall player
experience,” said Sunil Rayan, Head of Gaming, Google Cloud. “We
are excited to now expand our relationship and help power one of the largest
and most renowned game developers in the world.”
“We’re
excited to partner with Google to drive the next generation of gaming
innovation for the industry. Google Cloud’s best-in-class infrastructure gives
us the confidence to deliver great entertainment to our fans around the
world,” said Jacques Erasmus, Chief Information Officer, Activision
Blizzard.
Additionally,
beginning this week, YouTube will host the official live broadcasts of
Activision Blizzard’s popular esports leagues and events including the newly
created Call of Duty League, Overwatch League, Hearthstone Esports, and more.
The inaugural Call of Duty League season kicks off on Friday, January 24,
with 12 teams competing in Minnesota, and the Overwatch League’s 2020
season will follow on February 8. All competitions will be livestreamed on
each league’s YouTube channel and will include archived and other special
content.
“With
more than 200 million gamers a day watching more than 50 billion hours of
gaming content per year, YouTube provides gamers and their passionate fans with
the most popular video gaming platform in the world,” said Ryan
Wyatt, Head of Gaming, YouTube. “Both the Overwatch League and Call
of Duty League are the quintessential examples of world class esports content.
As a former Call of Duty esports commentator myself, I couldn’t be more excited
for Activision Blizzard to choose YouTube as its exclusive home for the digital
live streaming of both leagues. This partnership further demonstrates our
dedication to having a world class live streaming product for
gaming.”
“This
is an exciting year for Activision Blizzard Esports as we head into the
inaugural season of Call of Duty League and our first ever season of homestands
for Overwatch League all around the world,” said Pete Vlastelica, CEO
of Activision Blizzard Esports. “It’s our mission to deliver high-quality
competitive entertainment that our fans can follow globally, live or on-demand,
and to celebrate our players as the superstars that they are. This partnership
will help us deliver on that promise at new levels, by combining our passionate
communities of fans and players with YouTube’s powerful content platform and
exciting history of supporting next-generation entertainment.”
This
collaboration with Activision Blizzard represents Google’s ongoing commitment
to supporting game developer success around the globe. Across its business
units, Google offers comprehensive solutions for game developers, empowering
them to create great games, connect with players, and scale their businesses.
About
Google
Google’s mission is to organize the world’s information and make it universally
accessible and useful. Through products and platforms like Search, Maps, Gmail,
Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a
meaningful role in the daily lives of billions of people and has become one of
the most widely-known companies in the world. Google is a subsidiary of
Alphabet Inc.
About Activision
Blizzard
Activision Blizzard, Inc., connects and engages the world through
epic entertainment. A member of the Fortune 500 and S&P 500,
Activision Blizzard is a leading interactive entertainment company. We delight
hundreds of millions of monthly active users around the world through
franchises including Call of Duty®, Spyro®, and Crash Bandicoot™, Blizzard
Entertainment’s World of Warcraft®, Overwatch®, Hearthstone®, Diablo®,
StarCraft®, and Heroes of the Storm®, and King’s Candy Crush™, Bubble Witch™,
and Farm Heroes™. The company is one of the Fortune “100 Best Companies To
Work For®.” Headquartered in Santa Monica, California, Activision
Blizzard has operations throughout the world. More information about Activision
Blizzard and its products can be found on the company’s website, www.activisionblizzard.com.
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