Explore Bluey’s world like never before in this photo-powered adventure
Brisbane, October 16th, 2026 — Gameloft, a leader in the creation and publishing of games, is proud to announce that Bluey’s Happy Snaps is now available on Consoles and PC. Developed by Gameloft Brisbane in collaboration with Bluey producers Ludo Studio and BBC Studios, the game invites kids and families to explore Bluey’s world like never before. Bluey’s Happy Snaps is available on Nintendo Switch 2, Nintendo Switch, PlayStation 5, PlayStation 4, XBOX Series X|S, XBOX One, XBOX on PC, Steam, and Epic Games Store. The game is also included with XBOX Game Pass and supports XBOX Play Anywhere.
Watch the Bluey’s Happy Snaps Launch Trailer;
Explore Bluey’s hometown like never before
In Bluey’s Happy Snaps, players can play, explore and capture moments alongside Bluey and Bingo through photo-powered fun, discovering familiar locations from the beloved series. Using Dad’s old camera, players can capture memories solo or with a second player, discover Australian wildlife, and turn their in-game experiences into inspiration for real-life play.
The adventure takes players across, locations seen in the series, where they can photograph their favourite games, chase bin chickens, and uncover hidden surprises. Snapshots can be added to a scrapbook and brought to life with stickers inspired by the characters, wildlife, and activities they encounter, while new dress-ups for Bluey and Bingo can be unlocked along the way.
The fun continues beyond the screen with Play for Real Life, a feature designed to inspire playful activities using everyday objects and surroundings. From building cushion forts to turning cardboard boxes into new creations, the game encourages players to take the ideas they discover in Bluey’s world and bring them into their own.
Celebrating Australian Wildlife with Bindi Irwin
To celebrate the launch of Bluey’s Happy Snaps, Gameloft has collaborated with renowned conservationist Bindi Irwin on a series of content inspired by the game’s celebration of Australian wildlife and outdoor discovery. Bindi features – in the Overview Trailer and has also shared her thoughts on the game with her Instagram community. More content from Bindi will follow in the coming weeks. A long-time Bluey fan, Bindi Irwin also starred in season one of the award-winning Bluey Book Reads short-form series.
Research into play and creativity
Bluey’s Happy Snaps’ unique approach to play is supported by research led by Professor Daniel Johnson of Queensland University of Technology (QUT) and The Centre of Excellence for the Digital Child. The research found that the game strongly supports children’s autonomy, competence and creativity through open-ended play and meaningful choice. These findings highlight the game’s focus on giving children the freedom to explore, make their own choices, and carry their curiosity beyond the screen.
About Bluey
Bluey follows a loveable, inexhaustible blue heeler dog who lives with her Mum, Dad and little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. Celebrated for its humour, warmth and relatable portrayal of everyday family life, Bluey has earned a devoted global audience through stories grounded in play, emotional truth and authentic moments that resonate across generations. A true phenomenon, Bluey is one of the most loved and watched family entertainment brands, captivating adults and children alike.
Bluey is the creation of writer and director Joe Brumm and is produced by multiple Emmy® Award-winning Ludo Studio. Commissioned by BBC Studios Kids & Family and ABC Children’s, BBC Studios brings Bluey to audiences internationally through distribution and licensing. The first-ever feature film, The Bluey Movie, lands in cinemas on 6 August 2027. Written and directed by Joe Brumm and produced by Ludo Studio in collaboration with BBC Studios, the CG-animated feature marks the big screen debut for Bluey and her family. BBC Studios is financing and licensing the picture with theatrical distribution through Walt Disney Studios.
About Gameloft
Leader in the development and publishing of multiplatform games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for 25 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, March of Empires, and Dungeon Hunter, and also partners with major rights holders including LEGO®, Universal, Illumination, Hasbro®, Fox Digital Entertainment, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,000 people worldwide. Every month, 1 billion unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody Award-winning Australian studio, and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au
About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands—including Doctor Who and Bluey—with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.
About Bandai Namco Entertainment Europe S.A.S.
Bandai Namco Entertainment Europe is a leading global publisher, developer, and distributor of entertainment content for platforms including, but not limited to, all major video game consoles and PC.
In producing intellectual property for a global audience, Bandai Namco Entertainment Europe is building its reputation with franchises such as LITTLE NIGHTMARES™ and the production capabilities of Reflector Entertainment.
Based in Lyon, France, Bandai Namco Entertainment Europe is known for bringing many of the entertainment industry’s top franchises such as PAC-MAN™, GUNDAM™, TEKKEN™, ACE COMBAT™, DARK SOULS™, and ELDEN RING™ to EMEA and ANZ markets.
For more information, please visit www.bandainamcoent.eu
