The award-winning studio, known for its XR content, is bridging the gap between immersive storytelling and social interaction, leading a new era in cross-platform entertainment.
BYRON BAY, NSW, AUSTRALIA AND LOS ANGELES, CA, USA, May 22, 2025 — New Canvas, the award-winning XR studio known for cinematic storytelling in virtual reality, today announces the official launch of NC Play—a bold new publishing and gaming subdivision that reimagines how immersive stories come to life beyond the headset.
NC Play is designed to expand intellectual properties (IPs) into highly accessible, story-driven game formats across browsers, mobile, and other platforms. It’s a strategic move that positions the company at the intersection of gaming, immersive entertainment, and social connection—a space undergoing massive transformation.
“We’re building on our passion for immersive and broadening our horizons in the broader interactive space. We’re expanding the ecosystem to bring more people into these story worlds through more digital touchpoints. Ultimately, NC Play makes New Canvas more agile, more scalable and better positioned to adapt to the increasingly blended worlds of gaming, entertainment and social experience,” said Nathan Anderson, Co-Founder & CEO of New Canvas.
Cross-Generational Bridge
NC Play will allow meaningful social experiences across generations. With a focus on connection, the brand is designing its flagship titles to appear recognizable, comprehensible and fun. Whether you’re a Metaverse user with a confident online presence or a PC veteran valuing narrative experiences, NC Play will deliver something for everyone.
