“P4P” Debuts in Game Launch Trailer
Sydney, Australia, 10 October 2024 -Grammy award winning,rapper, songwriter and producer, Lupe Fiasco, has created an exclusive track for the highly anticipated boxing video game Undisputed.
The track, P4P, was produced specifically for the game and can be heard for the first time in the official launch trailer:
Known for his thought-provoking lyrics and dynamic beats, Lupe brings his signature sound to the world of boxing games. “Undisputed is all about power, precision and making your mark. It’s about moving with purpose, both in the ring and in life,” said Lupe Fiasco about his involvement in the project.
“To have one of the greatest lyricists of all time being involved in Undisputed is amazing for us. We’re beyond hyped to have Lupe Fiasco be part of this project and create a track specifically for it. His music brings an energy and authenticity we wanted and fits perfectly with the vibe we’ve built around the game”, commented Ash Habib, CEO and Founder of Steel City Interactive.
The game’s soundtrack is a hard-hitting mix of US hip hop and UK rap and features some of the biggest names in the industry. It combines an edgy mix of heavy beats, deep bass and commanding vocals, perfect for capturing the energy and intensity of the ring.
In addition to Lupe’s track, fans can expect a star-studded lineup of tunes from other top-tier artists, such as award-winning grime artist, Bugzy Malone, and multi-talented musician and MC, Shinobi. It’s time to step up, take on your opponents, and rule the ring like never before.
UNDISPUTED will make its debut on PlayStation 5 and Xbox Series X|S – along with the full release on PC – tomorrow.
Lupe Fiasco | P4P |
Bugzy Malone | Undisputed |
Verse | Everything You Fear |
Shinobi & MNKN | No Way |
Murkz | Ain’t No Room |
3OH Black | It’s Over |
Andrey Tatarinov, Nathan Bodiker & Ty Frankel | My Motivation |
Henry Parsley ft Zeeko & Matthew Bento | Breaking Down The Walls |
Hugo Russo, Jason Tarver, Thomas Michael Greenwood | Are You Ready For More? |
KDot & Haider | Swing |
Knight Ryder ft Jermain Brown & Jonathan James Johnson | Champs Are Back |
L Dizz | Respect Me |
Lee James White & Nadia Latoya Higgins | Run |
Matthew Clark & Nicolas Dagnall | Rise Up |
Nicholas Michael Hill ft Glenn Herweijer, Ben Sumner | For The Champs |
PSM | Heart of a Fighter |
Simon James ft FFM | Boys Noise |
Sway Dasafo | The Hitman |
About Steel City Interactive
Sheffield-based Steel City Interactive (SCI) was founded in 2020 by Ash Habib, along with his brothers Asif and Asad. Formed around the idea of creating the first major, new boxing game in over a decade. The rapidly growing studio now employs over 70 people and has partnerships with the world of boxing’s leading companies including the WBC, Ring Magazine, CompuBox, BoxRec and many other prestigious boxing organisations. During development SCI has created innovative, proprietary technology to bring the world of boxing to life like never before.
About Lupe Fiasco
Wasalu Muhammad Jaco, better known by his stage name Lupe Fiasco, is a Chicago-born, Grammy award-winning American rapper, record producer, entrepreneur, and community advocate. Rising to fame in 2006, following the success of his debut album, Food & Liquor, Lupe has released nine acclaimed studio albums; his latest being Samurai, released in the summer of 2024. His efforts to propagate conscious material helped solidify him as GQ’s Man of the Year in 2006, and garnered recognition as a Henry Crown Fellow. While musical genius and ingenuity are at the forefront of Lupe’s achievements, the artist extends his innovation to projects that aim to foster creative discourse and opportunities in underprivileged and impoverished communities. Last year, the iconic Chicago native settled into his position as a professor at the Massachusetts Institute of Technology, where he teaches “Rap Theory and Practice.” Beyond music, Lupe continues to focus on the community organizations he founded, including We Are M.U.R.A.L, The Neighborhood Start-Up Fund, Society of Spoken Art, and his cross-cultural content venture, Studio SV.
About PLAION
PLAION is a dynamic and diversified business in the global entertainment sector, masterfully crafting franchises that captivate audiences worldwide. Boasting a vast network of eight game development studios, fifteen regional publishing offices, three game publishing labels including Deep Silver, and PLAION PICTURES as an independent film publisher and distributor, the company extends its influence with merchandise production and expansive distribution capabilities across the globe. Founded three decades ago, PLAION has firmly established itself within the entertainment arena. With a diverse range of services and solutions, PLAION stands as the premier publishing partner for console and PC games across both physical and digital channels. Moreover, its strong foothold in the Virtual Reality (VR) domain highlights the company’s commitment to varied gaming experiences. PLAION is an Embracer Group company.
About Deep Silver
Deep Silver is PLAION’s flagship publishing label, and the home of captivating gaming worlds from the gripping post-apocalypse of Metro, to the twisted paradises of Dead Island to the authentic Medieval landscapes of Kingdom Come Deliverance.