HomeMain MenuPress ReleasesTHE CREW MOTORFEST FEATURES US CAR CUSTOMIZATION TRENDS WITH NEW SEASON 4

THE CREW MOTORFEST FEATURES US CAR CUSTOMIZATION TRENDS WITH NEW SEASON 4

Season 4 will pit the US East and West Coasts’ main custom currents. More exhilarating content and Year 2 reveal at Ubisoft Forward.

SYDNEY, AUSTRALIA – June 5, 2024 – Today, Ubisoft announced that The Crew™ Motorfest’s Season 4 will be available worldwide starting July 3 as a free update, introducing the “Donk vs Lowrider” Playlist, the iconic face-off of car customization: Donks, pride and joy of the East Coast, versus Lowriders, prized possessions of the West Coast. Two communities with their own urban identity and specific customization codes, nourishing a tough rivalry, but sharing a passion for cars: chill on one side, speed on the other, yet with style and swagger for both.

To support this season, Ubisoft called upon internationally celebrated photographer Estevan Oriol who advised the team on cultural elements and their integration in-game, from voiceovers, to graphics packages, by way of art direction and more.

The Crew Motorfest Season 4 will offer extensive new content. In the brand-new Donk vs Lowrider playlist, players will have to choose their side, and learn the specificities of each car culture through 12 main events. Following various workshops and face-offs, they will progressively build a Donk or Lowrider car and impose their style. New gameplay features will also be introduced, such as the “Car Dance”, a rhythm-based game mode tied to Lowriders’ unique abilities, and the “Street Versus”, a performance-based mode between Donk cars on a dragstrip. More information about The Crew Motorfest’s Season 4 will be shared at the end of June, including the full list of new events, vehicles, and quality of life improvements.

Additionally, players will get to celebrate the arrival of highly anticipated car manufacturers in The Crew Motorfest on June 12th, with Abarth, Alfa Romeo and Lancia bringing 17 new vehicles to the festival, including two brand-new cars: the Alfa Romeo 33 Stradale (1968) and the Alfa Romeo GIULIA GTAm (2021). To celebrate this news, the Alfa Romeo 33 Stradale (1968) will be available as a Twitch Drop Reward during Ubisoft Forward. The car will also be available in The Crew Motorfest shop on June 13.

But that’s not all – more major surprises are on their way! To learn more about The Crew Motorfest’s Year 2 content, players can tune-in to the Ubisoft Forward conference on June 11.

The Crew Motorfest is available on PlayStation 4/5, Xbox One & X|S and PC through Ubisoft Connect, Steam and the Epic Games Store. Its Ultimate Edition is also included in Ubisoft+ subscriptions via Ubisoft Connect, Xbox and Amazon Luna*.

For more information about The Crew Motorfest, please visit thecrewgame.com  and follow us on Facebook at facebook.com/thecrewgame, on Instagram at instagram.com/thecrewgame, on TikTok at instagram.com/thecrewgame and on X/Twitter at twitter.com/TheCrewGame or #TheCrewMotorfest.

For the latest news on The Crew Motorfest and other Ubisoft games, please visit news.ubisoft.com. To buy, visit store.ubisoft.com.

*Ubisoft+ on Luna requires account linking and a Multi Access plan. Territorial restrictions apply.

About The Crew™ Motorfest 

Developed by Ubisoft Ivory Tower, a studio based in Lyon, France, The Crew™ Motorfest lets players fulfill the driving bucket list of their dreams in one of the most exhilarating and vibrant open worlds ever created. Motorfest is a car-culture infused festival organized in one of the world’s most breathtaking locations: O‘ahu, one of the main islands of the Hawaiian archipelago. On their own or with friends, players can explore this galvanizing tropical playground behind the wheel of hundreds of the most legendary vehicles ever built. At every corner of the island, the festival offers infinite opportunities for pure fun, all forms of driving challenges, and invites them to explore incredible landscapes: from big city streets to volcano slopes, lush rainforests, idyllic beaches… They are free to follow the roads or forge their own path! 

About Ubisoft

Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom Clancy’s The Division®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2022–23 fiscal year, Ubisoft generated net bookings of €1.74 billion. To learn more, please visit: www.ubisoftgroup.com

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