UBISOFT® BRINGS THE DIVISION’s ICONIC SETTING TO LONDON’S SHOREDITCH WITH A CREATIVE COLLABORATION WITH MONOREX AND HIGH RISE MURALS
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LONDON, UK — March 8, 2016 — Today, Ubisoft® UK announced a collaboration with Monorex, the team responsible for the in-game graffiti for Tom Clancy’s The Division and High Rise Murals to create a bespoke piece of street art telling the story of the collapse of New York in London’s Shoreditch district ahead of the game’s launch on 8th March. Over the course of five days, the iconic Shoreditch Art Wall has been transformed by four of Monorex’s finest artists to showcase the distinctive skyline of New York as it transforms into the setting for The Division.
Furthermore, a layer of banknotes was added to the art wall to illustrate the origins of the game’s outbreak, transmitted on the surface of dollar bills on Black Friday. Commuters and bystanders in this busy area were then able to remove the banknotes to be in with a chance of winning a number of fantastic Xbox One prizes. Within hours, the wall was stripped bare.
Founded in 2004, Monorex is an award winning unique multi-disciplinary design boutique based in London and is the parent company of High Rise Murals. Monorex were initially approached by the development team behind The Division to provide in-game graffiti.
“First and foremost, we wanted this to be a piece of art. New York is such a familiar place; it’s this huge, shining example of a city at the height of civilisation. That’s what makes the setting of the game in a mid-crisis Manhattan so compelling and believable, said Holly Cooper, PR Executive at Ubisoft UK and Project Lead for the Shoreditch Mural Project. We’re huge fans of the in-game work Monorex produced for the game so the decision to approach the talented team at High Rise was a natural one. They’ve done a wonderful job, depicting this iconic setting steadily descending into crisis. It’s really quite a sight to behold.”
“The very first brief from Massive, the development team behind the game was a dream,” says Terry Guy, founder of Monorex. “They asked us to design anything we wanted to go on the walls of NYC, including requests for some darker imagery that referenced the viral outbreak happening in real time and wanted to commission all of the 22 artists we work to submit their signature styles to give the fabric of the city some credibility. Collaborating with Ubisoft UK and painting a large mural is the perfect way to promote this new game release as it directly connects back to our contribution of street art inside the game itself and now we are doing it in the real world.”
Tom Clancy’s The Division takes place weeks after a devastating pandemic sweeps through New York City on Black Friday. One by one, basic services fail and in only days, without food or water, society collapses into chaos. The Division, an autonomous unit of tactical agents leading seemingly ordinary lives among us, is activated to save society. Team up with other players to investigate the source of the virus, protect civilians from dangerous factions, and reclaim the city from the overwhelming turmoil.
For more information about Tom Clancy’s The Division, please visit www.thedivisiongame.com.
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2014-15 fiscal year Ubisoft generated sales of €1,464 million. To learn more, please visit www.ubisoftgroup.com.
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