Trolls Note: Call of Duty Endowment is not a new addition to the franchise, so stay under your bridges for now.
Activision announced the sale of limited edition dog tags in supports of its Call of Duty Endowment fund. The Call of Duty Endowment fund in a non-profit that helps war veterans find jobs bu funding organizations that provide training and job placements to veterans. The dog tags will retail for $4.99 with all proceeds from the sale going to the CoD Endowment, and they will go on sale starting November 1st. The dog tags will be available in over 12,000 stores across the US including Gamestop, Target, Walmart, Toys R Us and Best Buy. Customers will be able to locate the dog tags in dedicated counter displays and Call of Duty areas.
Robert Kotick, CEO of Activision Blizzard, and co-founder of the CoD Endowment, said, “Supporting our veterans as they re-enter the workforce is one of the most important priorities we have as citizens. Our youngest veterans — those 18 – 24 years old— currently face an unemployment rate that is almost twice the national average of their non-veteran peer group, and this is unacceptable. With the sale of our limited edition Call of Duty Endowment dog tags, we are urging Americans to join us in the support of our heroes as they attempt to re-join the workforce.”
Activision and Robert (Bobby) Kotick take a lot of flak from time to time, for being perceived as money greedy demons almost, and while I’m not arguing for either side, I think what they are doing with the CoD Endowment can only be positive.
For more information on the organization check out the PSA below.