The Japanese have revealed their advertising campaign to promote the Playstation Vita ahead of its December 17 launch (which you can see for yourself here and here). A few months later, on February 22 2012, the Vita will debut in North American and European markets. So, how is the United States going to promote the Playstation Vita exactly? They are not going with a teaser spot like the Japanese. In fact, they are going the complete opposite.
The ad for the United States market has been posted online and, if you do watch, Sony Computer Entertainment America seems to go for a more direct approach. It shows off the Vita and several of its features and games. It also notes that there will be support for cross platform multiplayer, showing WipEout as the example. No actors, no school kids. It is just the Vita. You can watch the video below.