In an acquisition that looks like it will definitely have benefits for both parties involved, Ubisoft have announced it has acquired Redlynx, the Finnish based developer of both Trials and Drawrace2. Redlynx are very well established, especially within the digital games market, with over 100 top notch titles under their belt across a multitude of platforms from PC’s through to mobile technology. “Trials” is a highly realistic physics based game, that after initial success on PC, has moved on to become one of the best ever selling XBL Arcade games with over 2 million downloads. Drawrace 2 is the bestselling racing game in both Europe and across the United States.
On the acquisition, Yves Guillemot, CEO of Ubisoft said “The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales and their multiplatform positioning. We are delighted to welcome RedLynx to the Ubisoft family. Their expertise in asynchronous online games and physics-based game mechanics provides us with a great opportunity to bring their powerful brands, most notably Trials, to an even broader range of fast-growing digital platforms.”
The team at Redlynx also sees the move as a step in the right direction, and hope to extend their exposure, brand recognition and leverage across all distribution channels. “The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales and their multiplatform positioning. We are delighted to welcome RedLynx to the Ubisoft family. Their expertise in asynchronous online games and physics-based game mechanics provides us with a great opportunity to bring their powerful brands, most notably Trials, to an even broader range of fast-growing digital platforms.”
Ubisoft have been quite busy lately in the acquisition department and Redlynx should only enhance their continued move towards being a major online player in such a changing market. The success of The Smurfs and Co. Facebook game is testament that they are moving in the right direction and collaborating with studios that can carry them into the more mobile gaming market. Other studios now part of the Ubisoft family include Massive Entertainment who specialize in multiplayer titles, Nadeo who created Trackmania, Quazal whose technology powers Assassins Creed Multiplayer as well as Owlient whose expertise lie in online community management.
