Electronic Arts announced that select Best Buy stores will be selling EA Sports titles sporting the Komen Running Ribbon logo. This logo pays due to the fact that EA donated $100,000 for the cure for breast cancer. On PS3 the logo will be displayed on FIFA 11, NHL 11 and NCAA 11. Xbox 360, PS3 and Wii versions of Madden 11 and PGA Tour 11 will also display the symbol.
“This year marks the third year of commitment on behalf of EA SPORTS in continuing to create awareness in the fight against breast cancer,” said Christopher Erb, EA SPORTS Senior Director of Partnership Marketing. “EA is honored to work with Susan G. Komen for the Cure to spread awareness and to give EA SPORTS consumers an opportunity to participate in finding the cures.”
“Over the past 30 years, significant advancements have been made in the fight against breast cancer,” said Katrina McGhee, Senior Vice President and Chief Marketing Officer for Komen for the Cure. “Without partners like EA SPORTS, Komen wouldn’t have been able to pay for half a million breast screenings for women last year. Together, we are literally saving lives.”