Logitech Announces Major Rebranding Initiative

Computers peripheral giant Logitech announced a major rebranding campaign to embody bold and simple designs in its products. The company’s well known eye logo is going the way of the dodo, in favour of a simple font design. The company has been in the process of changing the corporate culture since 2013, but now this change will be hitting the public face of the company in the form of the ne...

Ultimate Ears Rolls Out a New Mobile Speaker

Ultimate Ears announced the global premier of the UE Roll in Sydney today, a new portable speaker that encourages individuals to take music where it should not go. General Manager Rory Dooley reinforced the mission of Ultimate Ears, “of transforming how people experience music out in the world together” with the introduction of the UE Roll. Dooley stated that the new product is “...

Ultimate Ear’s Megaboom Launch Party Maximises Social Music

To celebrate the launch of the ultimate sound system – UE Megaboom – Logitech Australia ‘made music social’ at Andrew (Boy) Charlton Pool yesterday evening on January 21. The Australian launch party welcomed Rory Dooley, the Senior VP and General Manager for Ultimate Ears, to announce the next generation boom in music. The latest wireless speaker delivers more than one coul...

Ultimate Ears Adds UE MEGABOOM to Portable Speaker Line Up

With CES 2015 about to kick off, Logitech is firing the opening shots with the announcement of the UE MEGABOOM mobile speaker under the audiophile-oriented Ultimate Ears brand. The larger sibling to the UE BOOM, the UE MEGABOOM is a wireless Bluetooth ready speaker weighing under two pounds. The speaker provides 360 degrees of sound and can be linked up with another UE MEGABOOM or UE BOOM unit to ...

Ultimate Ears Makes Colourful Sound for the UE Boom

Ultimate Ears have unveiled an extravagant new range of colours for the UE Boom – a mobile wireless speaker designed to transform the social experience of music. John Paterson, Music Category Manager for Ultimate Ears Australia, stated “The UE BOOM is all about self expression, and sharing your love for music with the world. In addition to its 360-degree sound and incredibly robust des...

Logitech Boom With Success into 2014

An exclusive unveiling of Logitech’s new product showcase for 2014 was held yesterday at Sheraton on the Park, with the ANZ team at Logitech. Joining the managing director, Marcus Fry, cluster marketing manager, Estelle Baldry, and cluster category manager, John Paterson; was the director of product portfolio management at Ultimate Ears, Chris LaBrutto. For a company that started 33 years ago with...

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