Why Nintendo Should Rename and Redesign the Wii U

Wii U Nintendo News


Around this time last year we had just started to discover that Nintendo had a new console ready to show off at E3 2011. The console that was ultimately shown however left more than a few gamers with a bad taste in their mouths. Now heading into E3 2012, it is the perfect opportunity for Nintendo to correct that.

As many would recall the console appears to be little more than a beefed up Wii with an iPad for a controller. Okay, that’s a little too harsh, but the fact remains that it didn’t look like much of a significant upgrade from the Wii besides the inclusion of the new controller. That’s not all though, the name of the machine itself is literally the Wii U. This in itself is more a problem than it is a blessing.

Nintendo flat out need to redesign the console itself and create an entirely new name for the console. The reason why this is a necessity is the fact that the console will be confused for a simple remodel of the Wii. The general consumer does not read websites such as this religiously and does not follow the latest news on the industry, unless Nintendo makes it clear that this product is something entirely new, the Wii U will not make a significant impact out of the gate.


So how does Nintendo show the common consumer that this is something new and worth their money? Redesign and rename the version that they have currently shown us. Give it a new and exciting look, and give it a name that won’t be instantly associated with a very console that launched 6 years ago. The common consumer is not interested in buying a new model of a product that they have most likely had for years and long gotten bored of. Nintendo need to give them something new. They need to give them something that they ‘haven’t’ already got.

With E3 2012 now under a month away, all eyes will be on Nintendo and their upcoming console. Will they show us a new model and a new title? This particular journalist can only hope so. Sound off in the comments below with your thoughts.

Related Articles for this post below:
Senior Editor & Anime Specialist
  • Felipe Ric

    The thing is that Nintendo tried to copy Apple’s design for the Wii. Apple is too narcissistic and wont change the design because they think is perfect, but consumers and media follows their steps, so they know it’s a new iPhone. Nintendo simply follows Apple, they don’t know what they are doing, but of it worked with Wii, why it would not work with the new one? I really hope that Nintendo could open their eyes and break free from this lack of design by Apple, only then they will be able to create àn original and unique system!

    • Not sure if serious…

    • Big_erk

      Huh?

      • S01467383

        Nintendo did not copy Apple. It was bound to happen that one of the 3 gaming companies were going to apply a touch screen. I don’t know why you would compare a mobile company with a gaming company both are totally different.

    • S01467383

      Nintendo did not copy Apple. It was bound to happen that one of the 3 gaming companies were going to apply a touch screen. I don’t know why you would compare a mobile company with a gaming company both are totally different.

    • Thehuggypiano

      Nintendo had a touch screen with the ds long before apple had a touch screen.

  • Coffman Jay

    It’s about the software, the gameplay. Remember guys? This is Nintendo!

  • Bucky

    Um this seams like a silly thing to say due to playstation, playstation2, playstation3, Xbox, xbox360 same name with different numbers but people still knew they were getting something different. Why won’t it work for Nintendo as well?

  • Brian Allen

    The name is a double edged sword.  While it’s true that some consumers might get confused and think that it’s just a new version of the same console, the Wii name has a lot of brand recognition amongst the general population.  A lot of people who only really know Nintendo for the Wii will see the Wii U and go “Hey, I sure liked playing Wii Sports, maybe I should check this out.”  It’s similar to when they had the NES and SNES or Sony’s Playstation brand or Microsoft’s XBox brand.

  • Matt


    the console appears to be little more than a beefed up Wii with an iPad for a controller. ” — Any credibility you did have… GONE. Is this a parody article or something? I don’t get it, hahaha

  • Ghoul

    All true! who can forget that massive flop the Super Nintendo Entertainment System,the follow up to the Nintendo Entertainment System?  some people have short memories! I somehow think Nintendo have a handle on this and know what thier doing,and credit the consumer with a little more nouse,I think well be able to tell the difference!

  • it’s a white box that’s rounded on the sides…. okay, how is that a problematic design? it fits right in with the other cubic entertainment machines; DVD player, VHS player, Blu-Ray player, DVR Box….. so on and so forth.

    The Name: (Like everyone else said) it’s the branding name; if you’re upset with that… then I feel sorry for you. when the other two competitor, one specifically, is seriously milking their brand name. The Wii U is just based on the success of the Wii, and like someone said; it’s to get people to think “Hey! I know about this console, and the company.” it’s like putting Nintendo back onto the map and gaming, into a common consumer purchase.

  • Ben Shipman

    There are so many problems that Nintendo has to overcome with this console – the price-performance issue, the game quality-quantity issue, the design novelty issue, etc.  Your beef is that the “general consumer”, by which you mean “moron”, won’t realize it’s new, so you think Nintendo should waste time and money dressing it up for such people, who are just the sort whose idea of gaming is some dumb little app on a phone.  Those people are not worth much to Nintendo anymore. Nintendo will live or die by their true fans, the people for whom a mention of “Mario” or “Zelda” evokes joy, longing, perhaps increasingly regret.  Nintendo gave these people a taste of perfection.  People will only fuss about the console looking blah when the games stop being awesome, and then Nintendo is finished anyway.

  • I remember being super excited last year, watching all the possibilities the new console offered. The only thing Nintendo need to do is give us some more details! It’s been pretty much media silence on the subject since E3 2011.
    Besides, I’m sure Nintendo said ages ago they’re revising the name.
    The only real issue with it is the fact that they won’t be ahead of the pack for long. I fully expect Sony and Microsoft to announce new consoles at this E3. We already know they’re in development, despite no official announcement yet. At a guess, the “PS4” and “Xbox 720” will probably be released in 2013, and if leaked details are anything to go by, the Wii U will be straight at the back of the hardware race again. If they minimize the shovelware that plagued the Wii, they’ll still be in a strong position.
    Whatever happens, I’m very excited about E3 2012!

Lost Password