Developers behind Guitar Hero say, “Activision abused Guitar Hero”

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Red Octane, the original publisher behind Guitar Hero, has had Kelly Summers, former CEO, reveal his thoughts on the demise of the franchise.

“(Activision) tried to get too much out of the franchise too quickly. They abused it,” he said. “There’s no reason why Guitar Hero cannot continue. It’s a great product. My gut tells me there is still a significant market for Guitar Hero.

“Not every game can be a billion dollar franchise, but maybe that’s what Activision wants. I’d be surprised if they sold the brand as it’d prove to the world there is still a market for this product and show them up. Look at how Take-Two has handled GTA. They haven’t thrown products out there. They’ve nurtured it for over ten years and it is still a strong franchise.”

Well, I wouldn’t be surprised if there is an entire rebooting of the franchise within a few years.  Of course, the game could also go the way of the Sonic…

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  • Cellophane Girl

    I agree 100% that Activistion tried to get to much out of GH to fast. They were their own worst enemy. I mean when you go to get a GH game and then have to choose which one because they put out to many to fast, that’s a problem.

    I wouldn’t mind a reboot in a few years, as long as it’s given to a company that will take good care of it.

    I would love to see GH make a comeback and really have great success, as a “Take that!” to Activision.

    • v8hilux

      definitely. also what i found annoying was they’d release dlc for one game then a few months later when the next full game came out it would have some of the dlc in it as standard.

      • Cellophane Girl

        That DLC thing made me SO MAD! I’m like “why did I just pay for this DLC a month ago!?!”

        • v8hilux

          indeed, i bought the metallica dlc and then literally a week or two later they announced the metallica game would be comming out. i paid £12 for the dlc and the metallica game came out at £35. what a rip.

  • v8hilux

    i personally am really gutted that guitar hero has gone or is going. as cellophane said they definitely milked it, and at full wack for each game having to decide over which one is a bum idea, you’re not gona sell more titles that way cause the majority of your customer base will prob but one or the other.

  • jaypea360

    I have been saying this for years. Activision want every game to sell as well as COD(one of the most over hyped franchises in history) and if it does not, well then it is going to get canceled.

    The CEO Bobby Kotick even said he wants to take the fun out of making games and only put out highly profitable titles.

    Activision kills games but they don’t give a s**t, they still make plenty of money. I am just praying for the day that CoD flops and Activision will be eating humble pie!!!

    • v8hilux

      that’s just stupid, not every title is gona sell like cod, yet they’ll still have large fan bases. i just don’t understand the move activision are taking :S

      • jaypea360

        But when you are Bobby (evil) Kotick you want every game to sell as well as CoD. Its his yardstick so to speak.

        He does not care about the large fan bases, just the bottom line. Cash, and he wants lots of it.

        If he ain’t careful CoD will go the way of Guitar Hero(rip). they are already bringing out 2 Cod games this year and there has been talk of subscrition based online CoD.

        Its all money money money with this bloke.

        • Cellophane Girl

          Yep CoD is the next game that activision has set their sights on running into the ground.

          It’s almost like “get out as many games as fast as we can, who cares if we run them into the ground as long as we get some money. We’ll just get something else once we kill this franchise.”

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