Berlin, August 13 2025 – INSTINCT3, the Berlin-based creative agency has today announced the launch of Sidekick Publishing – a new full-service publisher for indie and A to AA studios, with its first title under the Sidekick name – Deadly Days: Roadtrip – set to be showcased at gamescom.

Sidekick aims to fill a gap in the competitive publishing landscape, combining global publishing expertise with INSTINCT3’s cultural firepower in creator-led marketing and authentic community building. The aim is simple: a sidekick supports the hero and makes the journey unforgettable and the hero is always the developer and the game itself. Sidekick Publishing is here to help developers succeed, shine and reach the audience they deserve.

Born from years of experience at the intersection of gaming, entertainment and brand creation, from Eintracht Spandau’s European Masters win to lifestyle brands like Knabe Malz and Corrupted Blood, Sidekick Publishing will leverage INSTINCT3’s unique strengths in community-building, creator-driven marketing and authentic storytelling.

This new venture operates within INSTINCT3’s holding group, Gute Gesellschaft, and is led by industry veterans Jasmin Oestreicher and Melvin Frank.

“After ten years in publishing and marketing and the past four years at our agency, serving as Managing Director since 2024, I know how valuable experience can be. But I also know how quickly you can lose touch if you rely too much on the past. Especially with a gaming audience that is highly sensitive to inauthentic or overly commercial content, what matters are bold ideas, local sensitivity, and creators who work for lasting impact, not just quick profit.” – Jasmin Oestreicher, CEO INSTINCT3 & Co-CEO and Co-Founder Sidekick Publishing

“Over the past year, we’ve worked on a variety of releases –  each one teaching us something new about what works, what connects, and what lasts for our concept. Sidekick is our way of taking all those lessons, combining them with our unique creator and community expertise, and raising the bar for how we support indie developers. The goals are simple: focus on games that resonate well with our approach and make every next launch our best one yet.” – Melvin Frank, Co-CEO & Co-Founder Sidekick Publishing.

INSTINCT3’s publishing heritage already includes successful collaborations on titles such as 9 Kings (500,000 copies sold in its first six weeks of Early Access), Asgard’s Fall – Viking Survivors, and TerraScape, as well as the creation of the I3 Indie Expo, a showcase event bringing developers, players and creators together.

At gamescom, Sidekick Publishing will be available for interviews about the new label and its developer-first approach rooted in the creator economy, as well as giving press and partners hands-on time with Deadly Days: Roadtrip.

About Sidekick
Sidekick Publishing is a newly founded indie game publisher from Germany, born out of creative agency INSTINCT3. Drawing on deep roots in gaming culture, community building, and influencer marketing, Sidekick blends traditional publishing expertise with a creator- & community-first approach.

The team focuses on bringing unique indie titles to market with tailored strategies that integrate community engagement, influencer collaborations, and bold creative campaigns from day one. In its first year, Sidekick has already delivered multiple successful launches and continues to expand its portfolio with a commitment to both creative excellence and creator & community-first approach.

About INSTINCT3
INSTINCT3 is an influencer marketing agency from Germany focused on creative campaigns and influencer management. The team, made up of pioneers from the German gaming and esports industry, sees its main mission as creating synergies between the brands of advertisers and those of influencers through exceptional concepts.

The company also represents an exclusive portfolio of influencers, including “HandOfBlood,” one of Germany’s most high-reach online personalities. In 2024, the agency expanded its operations to include a new business area in indie game publishing.

A New World and A New Voice in The Gaming Landscape

Sydney, Australia. Echoes of the End, the debut title from Icelandic studio Myrkur Games has officially released. Published by Deep Silver the action-adventure game is available now on Steam, PlayStation 5, and Xbox Series X|S.

A new voice in the creative story telling

Based in Reykjavík, Iceland, Echoes of the End marks the first major release from Myrkur Games—an independent studio formed by a small, dedicated team of developers and storytellers driven by a shared love for immersive, cinematic worldbuilding.

To bring their vision to life, the team spent several years building custom pipelines for motion capture, photogrammetry, and performance animation, ensuring every scene feels authentic, grounded, and emotionally impactful.

A personal story on an epic scale

Players take on the role of Ryn, a vestige, a rare individual born with the power to control ancient and volatile magic. As she sets out to rescue her brother from a brutal empire on the brink of war, she must uncover a conspiracy that could reignite an ancient conflict and plunge the world of Aema into chaos.

Powered by Unreal Engine 5 and driven by themes of trust, sacrifice and redemption, Echoes of the End unfolds across ten hand-crafted chapters filled with cinematic moments, memorable characters and high-stakes decisions.

Echoes of the End is available now on Steam, PlayStation 5 and Xbox Series X|S for $59.95.  *

*This is a suggested retail price. Actual prices may vary by retailer

Steam: https://store.steampowered.com/app/2821610/Echoes_of_the_End/
Xbox: https://www.xbox.com/games/store/echoes-of-the-end/9pjw26lzsh39
PS5: https://store.playstation.com/de-de/concept/10012310/

About Myrkur Games

Myrkur Games is an independent game studio based in Reykjavík, Iceland. Founded by a small group of friends with a passion for storytelling and cinematic gameplay, the team is dedicated to building original, immersive experiences. Echoes of the End is the studio’s first title.

About Deep Silver

Deep Silver is PLAION’s flagship publishing label, and the home of captivating gaming worlds from the gripping post-apocalypse of Metro, to the twisted paradises of Dead Island to the authentic Medieval landscapes of Kingdom Come Deliverance. For more information, please visit www.deepsilver.com 

About PLAION 

PLAION is a dynamic and diversified business in the global entertainment sector, masterfully crafting franchises that captivate audiences worldwide. Boasting a vast network of eight game development studios, fifteen regional publishing offices, three game publishing labels including Deep Silver, and PLAION PICTURES as an independent film publisher and distributor, the company extends its influence with merchandise production and expansive distribution capabilities across the globe. Founded three decades ago, PLAION has firmly established itself within the entertainment arena. With a diverse range of services and solutions, PLAION stands as the premier publishing partner for console and PC games across both physical and digital channels. Moreover, its strong foothold in the Virtual Reality (VR) domain highlights the company’s commitment to varied gaming experiences. PLAION is an Embracer Group company.

ONE PIECE: PIRATE WARRIORS 4 has sold over 4 million copies worldwide and is continuing to expand its roster with the upcoming Character Pass 3 including DLC No. 7, DLC No. 8, and a Character Pass Bonus: Shanks’ Special Technique ‘Divine Departure’.

“Rob Lucci -CP0- ” will be joining the battle in his awakened form with DLC No. 7! Two other characters and additional outfits have yet to be announced and will be available in DLC No. 7.

Take a peek at what’s coming in ONE PIECE: PIRATE WARRIORS 4 with this new trailer:

Coming after is DLC No.8, “Special Selection Pack,” featuring the additional characters chosen by the users in the global survey conducted in February this year! The characters joining the rosterare  Eneru, King and Z.

Character Pass 3 is available for purchase now with Shanks’ “Divine Departure” available straight away. DLC No.7 will be available in Fall 2025 and DLC No.8 in Early 2026. Contents of Character Pass 3 can be purchased separately when released. 

ONE PIECE: PIRATE WARRIORS 4 is available on PlayStation 4, Xbox One, Nintendo Switch and PC, and compatible with PlayStation 5 and Xbox Series X|S.  

For more information about  ONE PIECE: PIRATE WARRIORS 4 and other titles from Bandai Namco Europe please visit: https://www.bandainamcoent.eu, or follow us on Facebook at https://www.facebook.com/BandaiNamcoEU  and on Instagram https://www.instagram.com/bandainamcoeu/.  Join the conversation on Twitter at https://www.twitter.com/BandaiNamcoEU. 

LOS ANGELES – AUGUST 12, 2025 – Netmarble, a leading developer and publisher of high-quality games, has released a major update in celebration of the first anniversary of its popular idle RPG The Seven Deadly Sins: IDLE Adventure. This commemorative update introduces a powerful new hero alongside in-game events and other content additions.

The One Escanor makes his debut as a DEX-type DPS hero. He is one of the special heroes to gain an additional “Special Skill” that can be acquired via the Rate Up Summon.

In addition, the Anniversary Grand Rate Up Summon Event is now open, allowing players to re-acquire all heroes released since March. During this period, Legendary heroes will be available at four times the usual summon rate. Summons can be accessed through the use of special summon tickets or Diamonds.

Players who log in during the anniversary period will receive 11,111 Summon Tickets and 11,111 Card Draws as part of a special giveaway. A dedicated check-in event will reward a total of 100,000 Diamonds over its duration. As part of a crossover with The Seven Deadly Sins: GRAND CROSS, players can earn an additional 11,111 Diamonds by accessing the event page and verifying their PID number. An additional event grants 11 Awakening Tokens by tapping a special icon in the lobby and checking in daily.

The latest update also introduces a new Advent Battle Boss, Zeldris of Piety, who replaces Estarossa of Love. The stage limits for both Normal and Nightmare modes have been expanded to 24,000 that offer players new challenges and greater rewards.

The Seven Deadly Sins: IDLE Adventure continues to grow one year after launch, bringing players fresh content and celebrating its global fanbase with generous rewards and engaging new experiences.

Based on the global hit manga and anime ‘The Seven Deadly Sins’, the game welcomes players to an idle RPG world overflowing with epic adventures and fan-favorite characters from the franchise. Inspired by The Seven Deadly Sins: Grand Cross, the mobile RPG enjoyed by 70 million players around the globe, The Seven Deadly Sins: IDLE Adventure offers an enjoyable gameplay experience featuring a variety of content, an easy-to-play One-Tap Draw system, as well the opportunity to collect and nurture beloved characters.

For more information on The Seven Deadly Sins: IDLE Adventure, please be sure to stay tuned to the official website and official social channels (Facebook, Discord) for future updates.

ⒸNS,K/TSDSRP,M ⒸNS,K/TSDSDJP,TX ⒸNS,K/TSDSFKAP ©Netmarble Corp. & Netmarble F&C Inc.

About Netmarble Corporation

Founded in Korea in 2000, Netmarble Corporation is a leading global game developer and publisher. Through acclaimed franchises and strategic partnerships with top-tier IP holders, the company delivers innovative and engaging gaming experiences to audiences worldwide. As a parent company of Kabam, SpinX Games, Jam City, and a major shareholder of HYBE and NCSOFT, Netmarble’s diverse portfolio includes Solo Leveling:ARISE, Seven Knights Idle Adventure, Tower of God: New World, Lineage 2: Revolution, MARVEL Future Fight, Ni no Kuni: Cross Worlds and The Seven Deadly Sins: Grand Cross. More information can be found at http://company.netmarble.com.

TAMPA, FL – August 12, 2025 – POSTAL 2 Redux, a ground-up overhaul of 2003’s infamous open-world shooter from Running With Scissors, the talented Team Beef and the balls to the walls publisher Impact Inked makes a triumphant return to Paradise with the launch of its Kickstarter campaign today. 

More than two decades after POSTAL 2 arrived on the scene, the POSTAL Dude returns to chaotic glory. POSTAL 2 Redux aims to reinvigorate the iconic FPS by bringing it to today’s gamers with an updated engine, visual improvements, a no-loading zone vision of Paradise, and much, much more. POSTAL 2 Redux, along with the previously announced POSTAL 2 VR, brings all the dark humor and over-the-top action to series fans and newcomers alike.

The POSTAL 2 Redux Kickstarter campaign allows the trio of Impact Inked, Team Beef, and Running With Scissors to create an uncompromising vision of the famously controversial game. With funding tiers designed to accommodate support at all levels, backers can help bring the vision to life and push for stretch goals that deliver even more POSTAL goodness.

POSTAL 2 Redux Features

• An Updated Backbone – Updating POSTAL 2 to the Unity engine allows it to run perfectly on current generation hardware
• No-Loading Zone World – Experience Paradise as it was meant to be, without a single loading screen in sight
• Graphical Upgrades and Dynamic Lighting – Hi-res textures, updated shaders, and a new lighting system make every back-alley, sun-scorched street, and interior come to life
• Glorious Guns – Combat enhancements based on years of community feedback allow players to feel the boom with every pull of the trigger
• Chaotic Crowds – Paradise residents run amok, snitching on crimes to overreactive cops with enhanced pathing to create messes whenever the action ramps up
• And More… 

“We are absolutely thrilled to launch the POSTAL 2 Redux Kickstarter campaign today,” said Eric Masher, COO, Impact Inked. “The original game is one of the most exciting and important games of the 21st century, and we’re honored to work with Team Beef and Running With Scissors to bring the POSTAL Dude, Paradise, and everything that makes POSTAL 2 special to today’s gamers!”

POSTAL 2 Redux is now available to back on Kickstarter until September 12th. POSTAL 2 Redux will come to PC, macOS, and Linux via Steam, and PlayStation 5|4, with future plans for Xbox Series X|S and Nintendo Switch consoles, depending on stretch goals and platform support. To learn more, follow the POSTAL 2 Redux Kickstarter campaign, wishlist the game on Steam and the PlayStation Store.

About Impact Inked

Impact Inked is the publishing division of Impact Reality, focused on supporting original games built specifically for virtual reality. Whether helping bring new IPs to life or expanding established universes with fully VR-native design, Impact Inked provides the resources, structure, and expertise needed to deliver polished, immersive experiences. It’s a natural extension of Impact Reality’s all-in-one approach—empowering teams to take their VR projects from concept to launch with the support they need every step of the way.

About Team Beef 

Team Beef is an independent gaming studio known for bringing classic PC games into fully motion-controlled, room-scale VR. Since 2013, co-founders Simon “Dr Beef” Brown, Grant “Baggy” Bagwell, Mark “Bummser” Diekneite and their team have earned a cult following for adapting legacy game engines and merging with modern systems and architectures. Now partnered with Flat2VR Studios, Team Beef is channeling that expertise into leading development on both POSTAL 2 VR and POSTAL 2 Redux.

About Running With Scissors

Founded in 1996 and still defiantly independent in Tucson, Arizona, Running With Scissors makes the games your mom warned you about. Best known for the long-running POSTAL series—an unapologetic blend of dark satire, slapstick ultraviolence, and free-speech mischief—RWS has steered the franchise through bans, cult fandom, a Hollywood adaptation, and more than two decades of community-driven mayhem. With a mantra of “pure, politically incorrect entertainment,” the studio continues to self-publish on PC and consoles, stream weekly dev shows, and license fresh spins on its rowdy universe. POSTAL 2 Redux is the latest chapter in RWS’s mission to keep Paradise—and free expression—very much alive.

The VR expansion to The Gardens Between brings bespoke puzzles to PSVR 2

MELBOURNE, Australia – August 12, 2025 – Hidden Memories of the Gardens Between, a significantly expanded VR iteration of developer The Voxel Agents’ award-winning puzzle-based adventure The Gardens Between, ushers in untold tales of childhood companions on PSVR 2 today, alongside the recently released Meta Quest and SteamVR versions, as debuted during The VR Games Showcase.

Set two decades after the original, Hidden Memories of The Gardens Between centers on Frendt once more moving to a new house. While searching through moving boxes, he discovers a diary belonging to Arina, his childhood best friend. Upon opening the diary, a bright light transports Frendt back to The Gardens Between, this time guided by the perspective of Arina’s diary.

Together, Arina and Frendt alter the fabric of time, trekking across a captivating dreamscape on a quest to recollect memories. Become engrossed in the beauty of a charming, heartfelt narrative filled with compelling puzzles to solve and dreamy islands to explore – cleverly packaged in an immersive, virtual landscape with newly expanded content. 

Scrub forward and backward in time to assist Frendt and Arina as they navigate a series of colorful gardens. Witness memories come alive by manipulating objects with hand gestures, reminiscing about significant moments of the duo’s past. Delve into untold stories revealed through the pages of Arina’s diary, learning of her adolescence via gorgeous illustrations.

Take full advantage of the immersive elements of Hidden Memories, only possible in the virtual reality frontier in a memorable playstyle that feels like pure magic. Maneuver tangible objects to impact the Gardens: craft a masterpiece with a paint brush, express long-lasting bonds by creating colorful friendship bracelets, and piece together toy parts for a truly enchanting time.

“We are thrilled to partner with PlayStation in bringing Hidden Memories of The Gardens Between to audiences across PSVR 2,” says Simon Joslin, co-founder of The Voxel Agents. “Returning to the Gardens and expanding on this expression of friendship has been blissful, and we hope this expanded look at Arina and Frendt’s friendship evokes the emotional feelings of childlike wonder for PSVR 2 players.”

Hidden Memories of the Gardens Between launches today on PSVR 2, and was released last week on Meta Quest platforms and SteamVR for $19.99 USD. For more information, please visit The Voxel Agents’ official website and follow the team on X (formerly Twitter) and Facebook.

About The Voxel Agents

Headquartered in Melbourne, Australia, The Voxel Agents was founded in 2009 by Simon Joslin, Matthew Clark, and Tom Killen to create games that kindle curiosity with a passion for highly focused gameplay. Previous achievements include their highly acclaimed releases The Gardens Between, Train Conductor, and Puzzle Retreat.

Battle massive hordes of hundreds of zombies at a time in this new heart-pounding immersive experience based on the best-selling action game

FORT LAUDERDALE, Fla. – Aug. 12, 2025 – Today Saber Interactive released World War Z VR, the new, single-player, immersive FPS based on the blockbuster Paramount Pictures film. Capturing the intense action of Saber’s best-selling World War Z video game franchise, enjoyed by over 25 million players around the world, World War Z VR puts you face to face with overwhelming hordes of hundreds of ravaging zombies on screen at a time for a truly unforgettable VR experience!

World War Z VR is available now on Meta Quest and SteamVR for $19.99.

World War Z VR brings the hit franchise’s nonstop thrills and iconic swarm action to life like never before for VR fans and newcomers alike. Choose between seven playable heroes featuring a variety of customization options to fit any playstyle, and try to survive gruesome challenges against the undead across three unique locations: New York, Tokyo and Marseille.

Key Features

• Battle Hordes of Zombies in VR: Endure overwhelming swarms of up to 200 zombies on screen at a time in the ultimate VR zombie experience!
• Explore Immersive Environments: Navigate massive levels with total immersion across three real-world locations overrun by the undead – New York, Tokyo and Marseille.
• Seven Playable Characters: Select your operative and dive into each mission with your pre-selected AI squad. Equip a wide variety of weapons and perks to give yourself the edge in the deadliest firefights.
• Survive Epic Challenges: The swarms will adapt to their surroundings and your playstyle to hunt you down, while special infected enemies raise the stakes even higher. Choose from three difficulty modes and overcome all odds to stay alive!

World War Z VR is available now on Meta Quest 3, Meta Quest 2, Meta Quest Pro, and SteamVR for $19.99. Steam users can also purchase a special bundle that includes both the new World War Z VR and the original World War Z featuring a 20% discount.

The original World War Z game continues to evolve with new content and updates and is playable on PC, PlayStation and Xbox. For the latest World War Z news, visit WWZgame.com.

About Saber Interactive

Saber Interactive is a worldwide publisher and developer consisting of 13 studios in the Americas and Europe. Creating games for all major platforms based on original and licensed IPs, Saber’s titles include Warhammer 40,000: Space Marine 2, John Carpenter’s Toxic Commando, Jurassic Park: Survival, Turok: Origins, World War Z, A Quiet Place: The Road Ahead, SnowRunner, Expeditions: A MudRunner Game and RoadCraft. Founded in 2001, Saber is known for two decades of development partnerships with leading developers and publishers, including producing The Witcher 3: Wild Hunt for Nintendo Switch, Halo: The Master Chief Collection, Crysis Remastered, and many others. Learn more at https://saber.games.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

Battle Killer Bots in a Vibrant World of Ruin

Los Angeles, California – August 12, 2025 – Snail Games USA and Finish Line Games are thrilled to announce their retro-futuristic action-RPG Robots At Midnight is coming to PlayStation 5 on August 28th, following its recent release on Steam and Xbox in June. Get ready to bash bots and crush circuits to save a world thrust into mechanical mayhem!

For more information on Robots At Midnight: Wishlist Now: PlayStation  Buy Now: Steam | Xbox

Robots At Midnight casts players as Zoe as she searches for her father on the ruined luxury planet of Yob, where all its robot inhabitants are out of control following a planetwide blackout. You will face gangs of corrupted robots, confront towering bosses, and uncover long-buried truths about Yob on your quest. 

To aid her on her journey, Zoe must harness the power of her space-gauntlet, the “MITT,” a tool built for space exploration, now repurposed for intense action. Capable of super-powered punches, electromagnetic forces, overcharged laser beams, and added propulsion, Zoe can learn to launch off enemies, soar through the air, and smash through bots with momentum-based combat.

Robots At Midnight offers two distinct difficulty modes for a wide range of playstyles. Hero Mode focuses on exploration and story, making it an ideal entry point for players new to soulslike mechanics, while Master Mode presents a true test of reflexes and strategy. Whichever path you choose, prepare for a fight.

Co-Founder at Finish Line Games Daniel Posner stated, “We love soulslike action, but we wanted to offer a combat-heavy rewarding experience that didn’t wallow in doom and gloom, with a more vibrant, colorful world to explore. We can’t wait for PlayStation players to experience it!”

Can you survive the robotic chaos and save Zoe’s dad before midnight? Robots At Midnight is coming to Playstation on August 28. 

About Snail Games

Snail Games is a leading global developer and publisher, known for delivering innovative, immersive gaming experiences across a range of genres and platforms. With a legacy of technological innovation and a focus on community engagement, Snail Games is shaping the future of interactive entertainment.

About Finish Line Games

Finish Line Games is an independent video game studio based out of Toronto, Ontario, Canada, Earth. Founded in 2013 by a team of veteran game developers, we love to craft unique and compelling games that make players excited to pick up the controller and immerse themselves in the worlds we create.

Evil Marian and Super Anubis Join the Fight on PC, Nintendo Switch, Xbox Series X|S, Xbox One, PlayStation® 5, and PlayStation® 4

Walnut Creek, California – August 12, 2025 | Maximum Entertainment, alongside developer Secret Base, announced today that the beloved beat ‘em up Double Dragon Gaiden: Rise of the Dragons is expanding its roster today with another two brand-new playable characters in a free DLC pack. This is the second character pack to be added to the hit game this year, with the first two DLC characters, Jeff and Abore, launching this past April. 

To celebrate today’s DLC launch, Double Dragon Gaiden: Rise of the Dragons is currently available for 65% off on Steam and Nintendo Switch: Buy Now

Meet the New Fighters:

Evil Marian
Once a trusted ally, Marian is now under the grip of an unknown, malevolent force. Cold and distant, she floats above the ground, lashing out with psychic blasts and violent telekinesis. Her eyes are vacant, her voice devoid of emotion—something ancient has taken hold of her…and it’s not letting go.

Super Anubis
For years, whispers claimed Anubis was a fraud, a cult figure with no true power. But now, Super Anubis has emerged: levitating, glowing, and summoning dark forces beyond comprehension. The question lingers—was he a fake all along…or a prophet finally revealed?

Double Dragon Gaiden: Rise of the Dragons is a dynamic side-scrolling action brawler that brings the iconic Billy and Jimmy Lee back into action, joined by new allies to combat the criminal underworld of New York City. Players can unleash devastating combos and special moves as they fight their way through the city, with unique playable characters and unlockable upgrades. In a fresh twist on the classic formula, select up to two characters to form a tag team for cooperative play!

Play today on PC, Nintendo Switch, Xbox Series X|S, Xbox One, PlayStation® 5, and PlayStation® 4 today, and download the brand-new DLC now. Find Double Dragon Gaiden: Rise of the Dragons today on your preferred platform: DoubleDragonGaiden.com.

About Maximum Entertainment

Maximum Entertainment is a global entertainment company dedicated to crafting indie to AA video game experiences through original content and licensed partnerships. A fully integrated group with a broad portfolio of content, the company emphasizes collaboration and inclusivity in its partnerships to produce the highest level of interactive entertainment. With more than 300 titles in its catalog, Maximum Entertainment has joined forces with talented creators and renowned franchises around the globe to deliver magic to the gamer in everyone. Maximum Entertainment employs experienced professionals across the entire value chain of video games including development, publishing, transmedia, sales, and operations. Visit Maximum Entertainment at www.maximument.com.

About Secret Base

Founded in 2010, Secret Base Pte Ltd is a Singapore-based indie game development studio renowned for crafting action-packed, arcade-inspired experiences with a modern twist. Best known for Double Dragon Gaiden: Rise of the Dragons (2023), a celebrated revival of the legendary beat ’em up series, Secret Base blends retro charm with innovative mechanics like roguelite progression and dynamic tag-team combat. With a portfolio spanning titles like Streets of Red: Devil’s Dare Deluxe and Tobe’s Vertical Adventure, the studio has earned a reputation for reimagining classic gameplay for today’s players. Secret Base continues to push boundaries in the world of retro games. Visit us at https://www.secretbase.sg/.

New console and PC game, inspired by the hit Netflix animated series, with fan-favorite characters, vehicles and more

EL SEGUNDO, California and MINNEAPOLIS, Minnesota – August 12, 2025 – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in partnership with GameMill Entertainment, today announced Hot Wheels Let’s Race: Ultimate Speed, a high-octane arcade racer, which debutsOctober 24, 2025. Inspired by the hit Netflix animated television series Hot Wheels Let’s Race, the video game will be available on Nintendo Switch, PlayStation 5, Xbox Series X|S, and PC via Steam.

An action-packed animated series for kids, Hot Wheels Let’s Race follows Coop and his next-gen racing friends as they attend a racing camp that always puts the pedal to the metal. All three seasons of Hot Wheels Let’s Race are now available on Netflix, where the series ranked as a Top 10 program on the platform in select countries each season.

Now the action shifts to consoles and PC with Ultimate Speed, where fans can race as Coop and crew to conquer wild tracks, face epic bosses, and build custom over-the-top tracks in a brand-new family-friendly racer.

Key features include:

• MEET THE RACERS: Play as your favorite Let’s Race characters including Coop, Spark, Mac, Brights, Axle, and Cruise.
• HOT WHEELS ICONS & TRACKS: Choose from a lineup of iconic Hot Wheels vehicles, like the GT-Scorcher, Super Twin Mill, Roger Dodger and Duck N’ Roll, each with their own unique handling, abilities, and style. Zoom through 12 wild, over-the-top tracks based on the series.
• BOSS SHOWDOWNS: Face off against massive bosses, like Professor Rearview’s giant cobra and his fire-breathing dragon, in fast-paced, action-packed battles on the track. Each encounter brings unforgettable moments at the finish line.
• RACE TO WIN: There are five thrilling gameplay modes including Racing Camp, Cup Champ, Speed Trials, Track Builder, and Free Races. Featuring fast, fluid controls built for high-speed competition, race solo or with friends in local four-player split-screen.
• ULTIMATE CUSTOMIZATION: Earn flame badges to unlock new cars, decals, and track parts in the Ultimate Garage. Customize your own Hot Wheels car and show it off on the track.

Hot Wheels Let’s Race: Ultimate Speed is licensed by Mattel, developed by Bamtang Games, and published by GameMill Entertainment.

The game will launch on October 24, 2025, for Nintendo Switch, PlayStation 5, Xbox Series X|S, and PC via Steam for $39.99.

The Digital Deluxe Edition will be available for $49.99 featuring the High Voltage Speed DLC Pack, including new cars, track parts for the track builder and decals. Deluxe Edition in-game content will also be available separately at launch with the High Voltage Speed DLC Pack for $14.99.

A physical Limited Edition of the game for Nintendo Switch will be available at retailers for $39.99 featuring the High Voltage Speed DLC Pack and a die-cast Hot Wheels GT Scorcher car.

For Hot Wheels Let’s Race fans seeking more high-octane fun, Hot Wheels: Ultimate Handbook is available now. Additionally, the theme song from the series is available on YouTube and streaming platforms globally.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About GameMill Entertainment

GameMill Entertainment, located in Minneapolis, Minnesota, is a third-party publisher of console and mobile games for passionate fans around the world. Development platforms include PC, Nintendo Switch, Microsoft consoles including the Xbox Series X|S and Xbox One, Sony consoles including the PlayStation®5 and PlayStation®4, and mobile devices. With development across the globe, GameMill is a source of entertaining and fun games for all ages. For more information, visit https://gamemill.com, as well as Facebook, YouTube, and Twitter.