Bridging the Worlds of
Mobile Games and Real-World Rewards, Evergleam Hill Sees Over 3000 Downloads on
Android and Apple Devices
To mark its soft launch,
Evergleam Hill has onboarded e-commerce giant Lazada as an in-app advertising
partner
Bangkok,
Thailand ––
July 4, 2019 –– HotNow, the retail marketing
platform has announced the soft launch of Evergleam Hill, a casual mobile game where
users mine their way to discounts, vouchers, and giveaways. After months of
testing, the soft launch version is now available on both the Android Google
Play and Apple App Stores, having successfully accrued over 3000 downloads in
the past few weeks without any marketing efforts. The game includes new
merchant partners including Southeast Asian e-commerce giant Lazada and leading
Thai coffee chain D’Oro Coffee.
Developed
as HotNow’s flagship game for its proprietary in-game advertising solution,
HotPlay, Evergleam Hill has seen approximately one thousand coupon downloads by
avid consumers in the past few weeks. To date, the coupons on the game hold a
total discount value exceeding THB 2.5 million (US$80,000), highlighting the
benefits of HotPlay as merchants have been able to measurably engage with an
ever-growing consumer base by effectively bridging virtual gameplay with
real-world rewards.
Nithinan
Boonyawattanapisut, CEO and Co-Founder of HotNow said, “Following a rigorous
testing phase with the help of a dedicated gamer community, we are thrilled to
celebrate this milestone in the development of Evergleam Hill as we welcome new
merchant partners onboard. By successfully bridging the worlds of gaming,
retail, and virtual currencies, we’ve been able to leverage the existing
synergies within these industries to the benefit of our merchant partners and
users alike”.
Set
in the eponymous mining village, Evergleam Hill is a mobile role-playing game
where players are rewarded with branded prizes, discounts, and promotions with
real-world value from participating merchant partners. As a highly interactive
game with stunning visuals, players currently have the opportunity to mine
their gold chunks for HOT tokens by exchanging them at the game’s bank, the
First Bank of Evergleam Hill. HOT tokens can then be used to purchase in-game
items. Further updates to the game’s infrastructure will see branded coupons
and discounts from retail partners sold within an in-game marketplace which can
then be used in real-world transactions at partnering brick-and-mortar
retailers. Users will also be able to sell these coupons and discounts to other
players through the game’s marketplace in the near future.
Benjamin
Scherrey, Group CTO of HotNow said,“As we work towards the full global
launch of Evergleam Hill, it’s important to recognise that our HotPlay platform
offers a new, unprecedented form of mobile advertising that is truly the first
of its kind. We are excited to be working with these merchants who have taken a
progressive approach to consumer engagement and we look forward to supporting
them along with our community of game developers as we work to revolutionise
the in-game advertising landscape”.
Participating
retail partners at this time are local to Thailand, including American ice
cream chain, Baskin-Robbins; Thailand’s coffee chain, D’Oro Coffee; and
globally-recognised fast food chain and donut brand, Mister Donut. Apart from
food and beverage discounts, Evergleam Hill now features discount coupons from
Lazada along with a coupon for a free one-night stay worth THB 6,799 from
five-star beachfront resort U Pattaya.
Evergleam
Hill can now be downloaded on the US and Thailand Google Play and Apple App Store.
###
HotNow CEO & Co-Founder
Nithinan Boonyawattanapisut and Group CTO Benjamin Scherrey are both available
for interview.
About
HotNow
HotNow
is enabling the first gamified online-to-offline economy, opening the doors for
users to enjoy real-life value from the virtual world.
Driving
digital transformation throughout Southeast Asia, HotNow empowers users to
participate in the digital economy with the HOT Token (HOT) and adds value to everyday life through its ecosystem of features
and products, including content, promotions, payments, a first of its kind
advertising platform, and a marketplace.
Using
the HOT Token, consumers gain access to the best deals and promotions a
business can offer, and merchants benefit from real-time, relevant, and
transparent in-app advertising. Gamification and a proprietary in-game
advertising function further maximises the value between consumers and
merchants within the HotNow ecosystem.
The
team comprises of veterans and successful founders in gaming, e-commerce,
cybersecurity and business development. HotNow has different type of merchant
partners on its platform, including Mister Donut, Baskin Robbins, and Lazada
and will continue to add merchants, games and services to further bolster the
strength of its ecosystem.
For
more information, visit: hotoken.io/
