CALL OF DUTY LEAGUE™ UNVEILS INITIAL BRAND SPONSORS AHEAD OF 2020 SEASON MTN DEW® AMP® GAME FUEL® Named the Official Beverage Sponsor of the Call of Duty League
PlayStation® Named Presenting Sponsor of Call of Duty Challengers™, The Official ‘Path to Pro’ Amateur Competition of the Call of Duty League
New Multi-Year Sponsorship Deals with ASTRO
Gaming as Official Headset and SCUF Gaming as Official Controller Detailed;
Also Added to the 2020 Season is the U.S. Airforce
SANTA MONICA,
Calif.—January 23, 2020—The Call of Duty League™ today announced sponsorship
deals with top brands for its inaugural season including MTN DEW® AMP® GAME
FUEL®, PlayStation®, Astro Gaming and, SCUF Gaming, returning partners in Call
of Duty esports. Also added to the 2020 season is the U.S. Airforce.
“This coming weekend in
Minneapolis we kick off the next chapter of Call of Duty esports, and we
couldn’t be prouder to have these incredible brands as partners for the
inaugural Call of Duty League season,” said Brandon Snow, Activision Blizzard
Esports League Chief Revenue Officer. “Our partners not only support the
players on their mission to win the first Call of Duty League Championship,
they provide our fans around the world a better experience while attending Home
Series matches or streaming at home.”
MTN DEW® AMP® GAME FUEL®
returns to Call of Duty esports in a multi-year agreement which solidifies the
brand as the official beverage of the Call of Duty League, the official
beverage of the Call of Duty League City Circuit™ and the official beverage of
the Call of Duty Challengers™. The sponsorship extends to the 2022 season of
the Call of Duty League.
“We’re honored to
continue our partnership with the Call of Duty League in celebration of players
around the world and their love of the iconic game,” said Erin Chin, Senior
Director, Marketing, MTN DEW. “As MTN DEW AMP GAME FUEL enters another banner
year, we’re thrilled to keep delivering unique partnerships and best-in-class
experiences for the gamers and fans who inspired the product’s creation.”
PlayStation® returns to
Call of Duty esports in 2020 with PlayStation®4 as the official platform of the
Call of Duty League and the official partner of Call of Duty Challengers. At
League Weekend events – including the Call of Duty League Launch Weekend –
PlayStation® will be the presenting sponsor of Call of Duty Challengers
competition. As part of the path to pro amateur competition structure,
PlayStation® will present the Challengers Points Leaderboard on
CallofDutyLeague.com as well sponsor key video content, including the
post-match on-stage series “Instant Reaction.”
ASTRO Gaming extends its
sponsorship of Call of Duty esports through the 2022 season as the
Official Headset and MixAmp of the Call of Duty League. In addition
to ASTRO Headsets and MixAmps on the mainstage of all events, the company
will sponsor a new video content series for the Call of Duty League and will
sponsor the Call of Duty League season MVP award. ASTRO Listen-In segments will
be featured in every match played this season. Finally, ASTRO is
producing a special edition Call of Duty League A40 TR Headset and A40 Speaker
Tags for each pro team.
“We’re proud to
extend our long-term partnership with Call of Duty esports in the new Call of
Duty League. We’re committed to providing all competitors with immersive game
audio and precise voice communication,” said Aron Drayer, Vice
President of Marketing at ASTRO Gaming. “We’re also excited
about creating a special edition headset for the league and all of the new
city-based teams.”
Pre-Order your CDL A40
TR Headset and CDL A40 Team Speaker Tags here today @ https://www.astrogaming.com/en-us/customize/special-editions/call-of-duty-league.html
SCUF Gaming will
continue its longstanding sponsorship in Call of Duty esports through the 2021
season as the official controller of the Call of Duty League. SCUF will
activate throughout League Weekend events and continue its sponsorship of the
documentary short series “Behind the Controller” and produce official, special
edition Call of Duty League controllers for each of the twelve franchise teams.
SCUF Gaming
“SCUF®” is a creator of high-performance gaming controllers and
provides accessories and customized gaming controllers for console and PC that
are used by top professional gamers as well as casual gamers. Built to
specification, SCUF controllers offer a number of functional and design
features custom built to increase hand use and improve gameplay.
“Both esports and Call
of Duty are deeply rooted in our core DNA so we are delighted that the day
has finally come for Call of Duty League to launch. We couldn’t be prouder or
more excited to be a foundational partner and to continue innovating the way
gamers use a controller to help them perform at the highest level,” said
Duncan Ironmonger, CEO & Founder of SCUF Gaming. “Since inception,
we’ve been dedicated to supporting the growth of esports; creating the features
that have made SCUF an extension of the player to maximize their performance.
After 17 years in the making, we’re excited that Call of Duty League Launch
Weekend has finally come.”
New to Call of Duty
esports is The U.S. Air Force. As part of a one-year agreement, the U.S. Air
Force will activate on-site at League weekend events and be featured in League
broadcasts.
The U.S. Air Force and
Call of Duty League will offer fans an opportunity to experience flight simulators
in technology-enabled experiential activations for Call of Duty fans. The U.S.
Air Force will also be sponsors of a “Match Metrics” broadcast
feature, as on-air talent leads pregame examination of the teams that are about
to square off.
The Call of Duty League
season begins in Minneapolis, Minnesota, with the Call of Duty League Launch
Weekend – hosted by the Minnesota RØKKR franchise – on January 24, 2020.
The Call of Duty League
follows a home-vs-away format with 5-vs-5 professional match play, with 12
teams in Atlanta, Chicago, Dallas, Florida, London, Los Angeles (2), Minnesota,
New York, Paris, Seattle, and Toronto. Throughout the season, each team will
host “Home Series” weekends in their market, with multiple pro teams competing
at each event.
Call of Duty League also
announced Outerstuff, an industry leader in branded apparel, is the developer
of official player kits and fan apparel for the 2020 season. In addition,
Call of Duty League has signed Mitchell & Ness for authentic, league-licensed
headwear across all teams in the league.
Call of Duty League fans
worldwide can now access all of their favorite team gear from Outerstuff and
Mitchell & Ness, and other League Licensees, through the official Call of
Duty League Store at Shop.CallofDutyLeague.com, a Fanatics experience, both domestically and
internationally. This further broadens the long-term relationship between
Activision Blizzard Consumer Products Group (ABCPG) and Fanatics, the global
leader for licensed merchandise.
About Call of Duty League
Call of Duty League™ is
the official esports league of the Call of Duty franchise, from publisher
Activision Publishing (“Activision”). The inaugural season of Call of Duty
League includes 12 teams from four countries and spotlights the best Call of Duty
esports players from around the world. The Call of Duty League launches in 2020
and will feature fresh ways for pro players, amateurs, and fans to come
together around one of the world’s most beloved games. To learn more about the
Call of Duty League, visit callofdutyleague.com.
About Activision
Blizzard Esports
Activision Blizzard
Esports (ABE) is responsible for the development, operation, and
commercialization of Activision Blizzard’s professional gaming properties
including the Overwatch League™, the Call of Duty® League™, Call of Duty
Challengers™, Hearthstone Masters, the StarCraft II World Championship
Series, and the World of Warcraft Arena World Championship and Mythic Dungeon
International, among others. ABE also operates Tespa, the leader in collegiate
esports. It is ABE’s vision to be the most innovative, scalable, and valuable
developer of global competitive entertainment.
About Activision
Headquartered in Santa Monica,
California, Activision is a leading global producer and publisher of
interactive entertainment. Activision maintains operations throughout the world
and is a division of Activision Blizzard, Inc. (NASDAQ: ATVI), a S&P 500
company. More information about Activision and its products can be found on the
company’s website, www.activision.com or by following @Activision.
©2020 Activision
Publishing, Inc. CALL OF DUTY, MODERN WARFARE and CALL OF DUTY LEAGUE are
trademarks of Activision Publishing, Inc. All other trademarks and trade
names are the properties of their respective owners.
Cautionary Note Regarding Forward-Looking
Statements: Information in this press release that involves Activision
Blizzard’s expectations, plans, intentions, or strategies regarding the future,
including statements about the dates, features and locations of the Call of
Duty League and the Call of Duty League Launch Weekend, are forward-looking
statements that are not facts and involve a number of risks and uncertainties.
Factors that could cause Activision Blizzard’s actual future results to differ
materially from those expressed in the forward-looking statements set forth in
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