Paris, Woking, Billund , October 18, 2021 – The LEGO^® Technic™ McLaren Senna GTR has accelerated its way onto a new racetrack – this time, the tarmac of Asphalt 9: Legends, the latest game in the Asphalt racing series, a franchise which recently crossed the 1 billion download mark. From today until October 30, racing fans will be able to vie for pole position and win prizes in the LEGO® Technic™ McLaren Senna GTR by taking part in the first ever LEGO Technic McLaren Grand Prix event in an Asphalt game.

For the first time ever, supercar lovers, motorsports fans and LEGO builders alike can get behind the wheel of the LEGO Technic McLaren Senna GTR model in this action-packed collaboration between the LEGO Group, luxury supercar maker McLaren Automotive and Gameloft for brands.

Those who make it through two adrenaline-fuelled qualifying rounds will win a place in the hotly contested final rounds from October 22 to October 31. Only nine legends selected among winner pools will be crowned champion at the end and be in with the chance to win LEGO Technic McLaren Senna GTR sets and in-game rewards. Playable on mobile, Nintendo Switch and PC.

The gamified LEGO Technic McLaren Senna GTR is packed with the same features and functions as its real-life counterpart, making it one of the most extreme contenders on the grid. The 830-piece design of the LEGO model has been recreated in meticulous detail in the digital world, including its V8 engine, moving pistons, beautiful aerodynamic curves, opening dihedral doors and a one-of-a-kind blue livery. Over 160,000 digital triangles were used to ensure no compromises when it comes to recreating the unrivalled style of the supercar.

“We are always looking to give our fans new ways to enjoy the LEGO Technic play experience,” said Niels Henrik Horsted, Head of LEGO Technic Products at the LEGO Group. “This collaboration gives our fans the chance to get behind the wheel of this one-of-a-kind model for themselves and take it for a spin. When we designed the LEGO Technic McLaren Senna GTR we pushed ourselves to the limit to do justice to the engineering excellence of McLaren Automotive, and we’re thrilled to be able to replicate it virtually in such a standout way with Gameloft. We can’t wait to see our fans on the track!”

“We’re thrilled to partner with the LEGO Group and McLaren Automotive to offer players and fans a new way to experience one of the most prestigious and famous supercars – albeit in a digital and block form!”, said Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft. “This in-game event shows Gameloft for brands illustrating how gaming can be the next level engagement tool for brands in a kid safe and respectful environment”

“Through this collaboration between McLaren Automotive, the LEGO Group and Gameloft, we are excited that supercar, racing and McLaren fans will now be able to experience and share the thrill of driving our McLaren Senna GTR ultimate racer in its LEGO® Technic™ form in an incredible gaming experience – and with the chance to win some fantastic prizes!’’ Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive

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About Gameloft for brands

With a monthly audience of 250 million active players, 300 million impressions, and an average playtime of 27 minutes per day per user, Gameloft for brands offers advertisers a unique level of visibility and engagement with their audiences. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Ferrari, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honoured with over 50 awards from marketing organizations.

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.   

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com   

About McLaren Automotive

McLaren Automotive is a creator of luxury, high-performance supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 85 retailers in 40 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.

Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT and confirmed in 2018 that the next Ultimate car would be the Speedtail.

2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.

Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.

The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future. McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Dell Technologies, Gulf, Pirelli,  Richard Mille, Plan International and Tumi.

Sign up for your professional electrician training in Electrician Simulator – First Shock launching on PC this November.

FOR IMMEDIATE RELEASE – October 18th, Warsaw, Poland.

Ever since you were a little kid, you’ve been passionate about all kinds of electrical work. So there could only be one career path for you. Finally, you are now a young, certified electrician waiting to get your first assignment. You could, of course, work as an employee for some company, but since your parents supported you with a nice donation of cash, you’ve decided to start your own business instead. Who wouldn’t like to be their own boss? So here you are, at the very beginning of your professional electrician career, ready to fix, repair, lay cables, and do everything in between.

Add the game to your Steam wishlist (https://store.steampowered.com/app/1781160/Electrician_Simulator__First_Shock/).

ABOUT ELECTRICIAN SIMULATOR – FIRST SHOCK

Electrician Simulator – First Shock is a free prologue for the upcoming Electrician Simulator game. During your playthrough, you’ll be able to test the skills you already have or learn new ones from scratch. The prologue will serve as training before you start your professional career in the full game. Repair and assemble sockets, lay cables, clean up, and, of course, try to avoid getting electrocuted – that could end your adventure before it even starts. Prepare for a shocking experience!

TASKS THAT AWAIT YOU IN ELECTRICIAN SIMULATOR – FIRST SHOCK

• Repairing sockets and switches.
• Laying cables.
• Switching fuses on and off.
• Avoiding electric shock.
• Fixing devices on the workbench.
• Cleaning up father’s garage.
• Completing errands in both sunny and completely dark locations.

Electrician Simulator – First Shock is being developed by Take IT Studio! and will be published on Steam this November thanks to Gaming Factory and Ultimate Games.

More information about the game can be found on Steam, the developer’s website, and the publisher’s Facebook.

About Gaming Factory

Gaming Factory is a producer and publisher of PC and console games. The company’s main objectives include producing and publishing its own titles for consoles and PC and supporting independent development teams. https://gamingfactory.pl

About Ultimate Games

Ultimate Games S.A. is a Polish company established in 2015 in Warsaw. It was founded by Mateusz Zawadzki – an entrepreneur and lawyer whose passion is fishing. Currently, the company employs more than a dozen people who work simultaneously on several productions. Developer teams work in offices in Katowice, Cracow, and Warsaw. https://ultimate-games.com/

ELDEN RING CLOSED NETWORK TEST ANNOUNCED AHEAD OF NEW FEBRUARY 25, 2022, RELEASE DATE

ELDEN RING™, the grand fantasy Action-RPG developed by FromSoftware Inc. and published by BANDAI NAMCO Entertainment America Inc. will be playable in a Closed Network Test planned during November 12-14 across the Americas. A new video can be found at the following YouTube link: https://www.youtube.com/watch?v=NsdnC3i0IPA

Selected fans will be able to experience the opening hours of ELDEN RING to get a hands-on glimpse at what the full game will have to offer while assisting the development team in testing the game’s online servers ahead of its new release date of February 25, 2022. The depth of the game and the degree of freedom in strategy exceeded the initial expectations, hence it has been decided to extend the development time for final adjustments.

The ELDEN RING Closed Network Test will be playable throughout the weekend of November 12-14 for PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X|S during the following time blocks:

• November 12: 3:00 A.M. to 6:00 A.M. PST
• November 12: 7:00 P.M. to 10:00 P.M. PST
• November 13: 11:00 A.M. to 2:00 P.M. PST
• November 14: 3:00 A.M. to 6:00 A.M. PST
• November 14: 7:00 P.M. to 10:00 P.M. PST

The Closed Network Test will allow for online multiplayer cross-play between console generations (PlayStation 4 players can play with PlayStation 5 players, and the same between Xbox One and Xbox Series X|S).

Players throughout the Americas will need to register at the following link: www.eldenring.com/cnt/ for a chance to participate in the ELDEN RING Closed Network Test. Please check the sign-up website for additional information about participating in the Closed Network Test.

The Isn’t Company shares how their home building PC game Hometopia exceeded expectations during the Steam Next Fest

With the October Steam Next Fest now wrapped up, The Isn’t Company is publicly sharing the incredible response that their home building, design and renovation PC game Hometopia has received.  As a team of only five, they were overwhelmed with how positive the reception was to its free demo and wanted to provide a few stats to help guide other developers for what to expect from participating in a Steam festival.

Over the course of the six day festival, the Hometopia demo had:

• Over 1,200 days worth (or 28,000 total hours) of play time
• Tens of thousands of downloads
• Hundreds of concurrent players building simultaneously in multiplayer Sandbox worlds
• Average play time of an hour and a half
• 200,000 unique individuals tuning into the livestream
• In the Top 10 Trending on the front page throughout the entire Next Fest

Due to the exposure from being part of the Steam festival, Hometopia received extensive coverage from both streamers and YouTubers alike:

The demo focused on only one of two modes – free build sandbox (single player and multiplayer) – which allowed players to create some incredible designs.

“We’re floored by how overwhelmingly positive everyone has been about the game’s demo and the amazing designs players have built in such a short amount of time.  We’re incredibly excited to launch Hometopia in the near future, as we hope to bring the game one step closer to being Your Home in the Metaverse.” Alex Ahlund, the company’s founder and game director stated.

The Isn’t Company is currently finishing up Career mode, in addition to incorporating all of the feedback and suggestions from players of the demo.  Career mode is a gameplay and progression-based mode that allow players to buy, fully renovate and sell rundown homes across five unique neighborhoods.  The full game, including Career, Sandbox, Multiplayer and Steam Workshop support, is set to launch in January 2022.

For more information, or to request key codes for influencers/YouTubers/streamers, visit the Hometopia website https://www.hometopia.me 

For a full list of features and to Wishlist Hometopia, visit their Steam page:
https://store.steampowered.com/app/1138640/Hometopia/

About The Isn’t Company:

Founded in 2002, The Isn’t Company has been developing games for nearly two decades. Initially focused on downloadable and retail casual PC/Mac games under their Injoy Games label, the company released titles across every major platform – from RealArcade, Yahoo! and WildTangent to Big Fish and Playfirst.  In 2010, the App Minis label was created to build freemium mobile games, netting over 25M downloads across their popular titles like Design This Home and Design This Castle.  In 2016, The Isn’t Company started building titles for PC, VR and consoles, with a focus on social and creative games.  Having remained entirely independent and self-funded, The Isn’t Company is a core team of five spread across the world. 

Pinball meets tower defense in a high-speed zombie-smashin’ experience

Hamburg, October 18th, 2021 – Daedalic Entertainment and Zing Games are flippin’ excited to announce Zombie Rollerz: Pinball Heroes, the ultimate mashup of classic pinball, zombie defense with rogue-like elements, will be available on PC and Nintendo Switch this year.

“Putting this on your wishlist is an obvious no-brainer, which coincidentally will also keep you safe from our zombies.” says Daedalic CEO Carsten Fichtelmann.

Key Features:

• Shoot, slam and smash your way through hordes of adorkable zombies in this fusion of pinball, point defense and zombie horde gameplay.
• Select from 10 different heroes, each with their own special ability to shoot zombies in hilarious ways. Discover and unlock hundreds of helpful powers and items to boost your hero.
• 11 epic boss fights await, requiring pinballing precision and careful ability management to be taken down!
• Rogue-like elements: 4 worlds wait to be explored by you via the overworld map. Random generation ensures that no playthrough is the same. You must adapt at each and every turn if you want to rid all worlds of the rampaging zombie plague – pinball-style!
• Better than ever! Zombie Rollerz: Pinball Heroes is the new and improved continuation of the famous original game that fascinated millions on mobile devices already!

About Zing Games 

Zing Games is an award-winning independent game developer based in Chicago. It was established by industry veterans to create original games on multi-platforms. The team has developed and published several successful games, such as the Mr. Runner series and Zombie Rollerz series, which achieved over 10 million downloads worldwide.

About Daedalic (Publisher)

Daedalic Entertainment publishes and develops high-quality games for all platforms. The company has a diverse line-up of high-quality titles, including classic adventures, RPGs, and strategy and multiplayer games. With over 50 employees, Daedalic is currently developing a new line-up of innovative games across consoles, PC, and mobile platforms. Based in Hamburg, Germany, Daedalic is one of Europe’s most acclaimed publishers and developers. With a total of 32 awards in the German Developers Award (including multiple accolades for ‘Studio of the Year’) and 12 German Computer Game Awards for genre-defining games such as Deponia, Edna & Harvey, Silence, Shadow Tactics: Blades of the Shogun, Ken Follett’s The Pillars of the Earth, The Long Journey Home, and State of Mind, Daedalic is a record holder for the two most prestigious game awards in Germany. Recent publishing hits include Barotrauma, Unrailed!, Iratus: Lord of the Dead, Partisans 1941 and more.

TAKE TO THE SKIES AND SAVE METROPOLIS IN A HIGH-FLYING ADVENTURE STARRING KRYPTO & ACE, THE WORLD’S MOST FAMOUS SUPER-PETS

October 16th – Outright Games, the global leading publisher of kids’ interactive entertainment, have today revealed the first-ever look at the ‘DC League of Super-Pets’ video game as part of DC Kids FanDome. The game, which is inspired by the Warner Bros. film due in theatres Summer 2022, is licensed by Warner Bros. Interactive Entertainment on behalf of DC and will be available on PlayStation®, Xbox, Nintendo Switch, and PC Digital in 2022.

Check out the reveal trailer here:  

Releasing in 2022, the ‘DC League of Super-Pets’ video game will put players in the paws of Super-Pets Krypto the Super-Dog and Ace as they take to the skies to protect the animal population of Metropolis from a new and looming threat. Fly over the city skylines as Krypto and Ace, in this 3D on-rail action game, save the day with each of their unique and powerful ability upgrades.

For more information about the game,  stay tuned to Outright Games’ website and for all things DC FanDome, please check the official website DCFanDome.com, and DCKidsFanDome.com

About Outright Games:

Outright Games is a global video games publisher with a focus on quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favourites such as Jumanji: The Video Game with Sony Pictures, Paw Patrol The Movie: Adventure City Calls with Nickelodeon, Ben 10 Power Trip with Cartoon Network, and Dragons: Dawn of New Riders with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy. For more information please visit: www.outrightgames.com

Find out more:

Website: Outright Games
Twitter: @Outright_Games
Facebook: Outright Games Ltd
Instagram: Outright_games

About DC

DC, a WarnerMedia Company, creates iconic characters, enduring stories, and immersive experiences that inspire and entertain audiences of every generation around the world. It is one of the world’s largest publishers of comics and graphic novels. As a creative division, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC Universe Infinite digital subscription service and community engagement portal. For more information visit dccomics.com and dcuniverseinfinite.com.

About BANDAI NAMCO Europe S.A.S.

BANDAI NAMCO Europe S.A.S. is a leading global publisher and developer of entertainment content for platforms including, but not limited to, all major video game consoles and PC. 

BANDAI NAMCO Europe is producing intellectual property for a global audience, and is building its reputation with franchises such as LITTLE NIGHTMARES™, PARK BEYOND™, and the upcoming UNKNOWN 9™ Awakening – developed by the recently acquired Reflector Entertainment based in Montreal, QC.

BANDAI NAMCO Europe serves as the Headquarters of BANDAI NAMCO Holdings Inc. for mainland Europe, which is known for creating and publishing many of the Toy & Entertainment industry’s top franchises, including PAC-MAN™, TAMAGOTCHI™, GUNDAM™, TEKKEN™ and DARK SOULS™.

For more information please visit www.bandainamcoent.eu 

‘PlayStation®’ is a registered trademark or trademark of Sony Interactive Entertainment

DC SUPER PETS and all related characters and elements © & ™ DC and Warner Bros. Entertainment Inc. (s21)

• FIFA is bullish and optimistic about its long-term future in gaming and eSports following a comprehensive and strategic assessment of the gaming and interactive entertainment market
• The future of gaming and eSports for football stakeholders must involve more than one party controlling and exploiting all rights

FIFA will adopt a new commercial positioning in gaming and eSports to ensure that it is best placed to make decisions that benefit all football stakeholders.

FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied by more than one party controlling all rights.

Technology and mobile companies are now actively competing to be associated with FIFA, its platforms, and global tournaments. 

Consequently, FIFA is engaging with various industry players, including developers, investors and analysts, to build out a long-term view of the gaming, eSports and interactive entertainment sector.

The outcome will ensure that FIFA has a range of suitable parties with specialist capabilities to actively shape the best possible experiences and offerings for fans and consumers.

Gaming and eSports are the fastest-growing media verticals on the planet, with new and diverse types of games launching continuously. It is therefore of crucial importance for FIFA and its stakeholders to maximise all future opportunities for football and gaming fans.

FIFA also has a duty to support its 211 member associations to fully capitalise on the inherent opportunities that have been emerging over the recent years. As part of this strategy, FIFA also commits to continuing to organise skill-based eSports tournaments under the umbrella of the recently launched FIFAe competition structure and consumer brand (www.fifa.gg).

The relationship and affinity that the gaming and eSports market has developed over time with the FIFA name clearly underscore that football-based gaming and the FIFA name are intrinsically intertwined.

Finally, FIFA has also determined that the overlaps between virtual sport and FIFA’s football competitions must be more closely aligned. In this respect, FIFA is excited about using the FIFA World Cup™ (with four billion viewers) and FIFA Women’s World Cup™ (with an audience of 1.2 billion) as platforms to launch and integrate exciting new games and eSports offerings.

Dovetail Games, developer and publisher of authentic sports simulation titles, are sharing a peek behind the curtain to reveal exciting new features coming to Bassmaster® Fishing 2022 ahead of its release on PlayStation®5, PlayStation®4 home computer entertainment system, Xbox Series X|S, Xbox One family of devices including the Xbox One X, and Windows PC via Steam in North America and Europe on Oct. 28. Bassmaster® Fishing 2022 is available for pre-order now with a standard edition available for $39.99 / €34.99 / £29.99 and a Digital Deluxe Edition available for $44.99 / €39.99 / £34.99 with a 10% discount on all platforms* and will be available with Xbox Game Pass on launch.

Join Executive Producer Ben Gunstone, Studio Producer Desmond O’Conner, and Community Manager Benjamin Symons for a discussion about some of the work being done to make Bassmaster® Fishing 2022 the most authentic bass fishing experience possible. Featuring a fully in-depth career mode, players will begin their angling career in the College Series and then move up through the ranks in the Opens, Elite Series, and ultimately the Bassmaster Classic® as they strive to achieve angling immortality.

In addition to sharing more of the gear and simulation mechanics players will engage with through the career mode, the team also shared more information about the title’s multiplayer modes, including Bassmaster Royale, which all feature multiplayer cross-play on all platforms. This game mode will have up to 60 players go head-to-head to be the last angler standing in an intense 40-minute round of catching bass where players will need to stay above the cut line to avoid being eliminated.

The team took the opportunity to share their plans for post-launch support as well, with plans for additional DLC content including new fishing gear, anglers, and venues. A roadmap with new content, feature enhancements, quality of life improvements and more will be released later this year. The team is specifically looking to add additional character customization elements including beards and more diverse clothing to express each players individuality whether fishing solo or online with others.

Developed and published by Dovetail Games, Bassmaster® Fishing 2022will release on Oct. 28 in North America and Europe on the PS5™, PS4™ system, Xbox Series X|S, Xbox One/Xbox One X, Windows PC via Steam, and Xbox Game Pass. For regular updates please visit www.bassmasterthegame.com.

*PlayStation discount requires PlayStation Plus membership ###