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The Art of Being Stupid – New Video Explains the Visual Style in Stupid Never Dies

Wonder how Stupid Never Dies got its signature visual style? Today, in a new video, Producer Hiroyuki Kobayashi takes a deeper bite into the visual style of their upcoming pop-punk action RPG Stupid Never Dies ahead of its launch on PC and PS5 next week on October 21.

Watch the Stupid Never Dies Deep Bite #4 – Art video:

GPTRACK50 wanted to create a visual style that stood out from the crowd, much like the game’s protagonist, Davy – nothing too polished, but rebellious, emotional, impactful, and something that leaves a lasting impression. The team drew upon their neo pop punk theme using colours and styles that tied into the nostalgic feel of that sound. Weaving together a hand-drawn style to 3D models through carefully constructed linework and shadows, and blending classically familiar with modern elements to create something that felt dynamic and hand-crafted.

Over Technology (OT) is a core mechanic to Davy’s – and his enemies – arsenal, so integrating it organically into the monster designs was key. To make enemy power easily identifiable by the player, the more powerful the enemy, the more dangerous the dungeon, the more menacing the visuals become.

Since the story is from Davy’s perspective, the team wanted to make the player feel immersed in his mind. It was decided that the UI, and other visual details should look as if they were things that Davy would have lying around, or drawn by himself 

Want to check out Stupid Never Dies for yourself? Play the Stupid Never Dies: First Bite demo now on Steam and PlayStation 5!

About Stupid Never Dies

Developed by GPTRACK50, Stupid Never Dies delivers a single-player 3D action RPG experience unlike anything you’ve played before.

Set in a monster-ruled otherworldly dungeon, Stupid Never Dies puts you in control of Davy, a timid zombie living at the very bottom of monster society. Defeat enemies, level up, and collect strange items to grow stronger on your quest to bring Julia, a frozen human girl, back to life. Steal enemy abilities, customize your undead body with bizarre upgrades, and experience fast-paced combat packed with innovation.

Want to learn more? Check out the Deep Bite #1: Action, Deep #2: Game Cycle, and Deep Bite #3: Sound videos. 

Key Features of Stupid Never Dies:

  • Fight Like a Zombie: The best defense is a good offence, according to Davy. Relentlessly attack enemies with reckless abandon – zombies don’t need to dodge if they can’t feel a punch! And with a flexible enemy targeting system, Davy can fight the hoards of enemies coming at him from every direction freely without being tied to a single target, keeping KOM’s army on their toes. 
  • Blazing Fast Growth: What if you could play a 30+ hour ARPG but reach max level in just 30 minutes? Drawing inspiration from aspects of roguelike mechanics, every dungeon dive starts with Davy at level 1 but enemies defeated across previous dives increase growth rate – and XP gain – exponentially, resulting in a faster, more intense experience.
  • Eat Your Enemies: A zombie’s most famous attack is his chomp. With “Style Eat”, Davy not only repairs any damage his deathly body has taken, but absorbs the powers of whatever enemy he eats – werewolves, harpies, vampires, and more. With over 11 styles to devour, Davy can become the ultimate monster-munching machine! 
  • (Body) Hack the Planet: Collect powerful Over Technology from each dive and visit Acelino’s shop to hack Davy’s body, modifying his arms, legs and head to unlock devastating powers.
  • Stupidity Beyond Belief: Interdimensional toilets, a robot vacuum cleaner you can ride, a bizarre cast of loveable characters, and a love story for the ages – there’s never a dull moment in Stupid Never Dies!

Pre-order Stupid Never Dies on PlayStation and on Steam.

tupid Never Dies will be available for PC via Steam and PlayStation 5 on October 21, 2026, followed by a Japan release on October 22. The game will be available for purchase as a Standard Edition for $49.99 USD, or as part of the Stupid Never Dies: Glorious Idiot Edition for $59.99 USD. A demo for Stupid Never Dies is now available on Steam and PlayStation.

The game will be available in English, with English, French, German, Italian, Spanish, Japanese, Korean, Russian, Polish, Latin American Spanish, Brazilian Portuguese, Traditional Chinese, and Simplified Chinese as supported subtitle languages.

Follow Stupid Never Dies on X, and GPTRACK50 on X, YouTube, and the official website to keep up to date with the latest news.

About GPTRACK50
GPTRACK50 Inc. was established in Osaka, Japan, in October 2022 by President Hiroyuki Kobayashi with the mission of creating new entertainment IPs, primarily through the development of consumer video games for a global audience. The company aims to expand its original IPs beyond games, exploring cross-media opportunities such as live-action films, animation, and more.

The major past works of our staff include the Devil May Cry series, the DRAGON’S DOGMA series, the Resident Evil series, and more.

About SEGA CORPORATION
SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world. https://www.sega.co.jp