Overcome the Locust War with a replica inspired by the upcoming Gears of War E-Day
DENVER – Aug. 20, 2026 – Prepare for Emergence Day with the Gears of War: E-Day Prototype Lancer Replica, available now on the Official XBOX Games Studios Shop, powered by DPI Merch.
The Prototype Lancer Replica serves as a 1:1 display piece of the Gears of War franchise’s iconic combination assault rifle and melee weapon. Marcus Fenix and his COG soldiers will wield it for the first time in the upcoming Gears of War: E-Day, launching on Xbox Series X|S and PC on Tuesday, Oct. 6, 2026.
First released in 2006, the Gears of War franchise has since sold more than 40 million copies across five mainline entries. The Lancer has been the preferred weapon of choice for Coalition of Ordered Government soldiers, and wielded by every series protagonist. This prototype version of the Lancer features a bayonet, before the familiar chainsaw was added. Engineers created precision molds directly from in-game assets to ensure every bolt, vent, and weld was accurate, with custom, hand-painted “E-Day” weathering effects. This full-scale reproduction of the iconic weapon weighs six pounds, measuring at 36” long by 14” tall and 8” wide, and comes with a custom display stand.
The Gears of War Prototype Lancer Replica is available now for $299.99 on the Official XBOX Games Studios Shop, powered by DPI Merch, available in North America only. Follow the official Gears of War account on X for the latest updates.
About DPI Merch
Empowered by their passion for high-quality gaming merchandise, DPI Merchandising LLC specializes in creating products for video game enthusiasts. Their team works with gaming industry titans, including Bethesda, BioWare, CD Projekt Red, and SEGA.
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