Popping up at Sydney’s Microsoft Experience Centre for a limited-time only, The Lounge Room That Shapes Built (For Xbox) is set to excite gamers and snackers alike
04 April 2024: Xbox ANZ and Arnott’s Shapes have joined forces to bring to life a one-of-a-kind, lounge room experience, where every item has been sprinkled with flavour you can see – literally! From April 4 – May 8, fans can immerse themselves in The Lounge Room That Shapes Built (For Xbox) hosted at the Microsoft Experience Centre in Westfield Sydney.
Whether you’re a Sydneysider or visiting from out of town, you’re going to want to put this stop on your list. With furniture inspired by one of Australia’s most beloved snacks, the custom-built lounge room offers the ultimate sanctuary to power-up with all your favourite Shapes flavours. Fans will also be able to check out the limited-edition Barbecue Shapes Xbox Series X Console.
In the space, Xbox and Shapes fans will find an eye-popping bookshelf carved out with the iconic shape of the savoury snacks housing decorations that look so tasty you could eat them (but not really), a Chicken Crimpy Shapes coffee table, and a Barbecue Shapes lounge that would snap you up a new housemate on Flatmates.com faster than you can say The Lounge Room that Shapes Built (for Xbox).
But that’s not all. For any Aussie who has Barbecue Shapes at the top of their list, there will even be a candle inspired by the most purchased Shapes flavour, inviting visitors to completely submerge themselves into this gaming and snack fusion. So, it’s time to sit back, snack and transport yourself into the latest and greatest games Xbox has on offer, from Forza Motorsport to Party Animals and many more.
Did we hear… free?! That’s right, not only is the whole experience free but visitors can also win big with the first-ever Shapes Xbox Vending Machine. A selection of specially marked Shapes boxes in the machine will reveal an array of instant prizes from Xbox Controllers to Xbox Game Pass codes.
The limited-time pop-up celebrates the third year of Shapes and Xbox teaming up, and in support of Shapes nationwide consumer promotion where Aussies have a chance to win an Xbox Series X Console every single day, as well as 30,000 Xbox Game Pass prizes up for grabs.
Vision and photography opportunities are also available at the Microsoft Experience Centre on request:
- Visual backdrop of The Lounge Room That Shapes Built (For Xbox)
- Vision of the Shapes Vending Machine
- Vision of attendees engaging with The Lounge Room That Shapes Built (For Xbox)
- Customer vox pops of attendees
The Lounge Room That Shapes Built (For Xbox) will take place at the Microsoft Experience Centre at Westfield Sydney from Thursday 4 April – Wednesday, 8 May. Bookings not required.
Consumers can enter the Shapes nationwide consumer promotion by simply purchasing any pack of their favourite Shapes flavour from Coles, Woolworths and independent retailers until May 12. Head to www.shapeswin.com to find out more.
Scan data (sales by number of packets, sweet vs savoury split, state splits): Circana Australia Scan Data, 52 weeks to 15/10/2023
Panel data (Household data, number of households that bought, avg packets bought per year): Circana National Shopper Panel Data, 52 weeks to 08/10/2023
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
About Arnott’s
Arnott’s has been connecting Australians through the sharing of a biscuit for over 150 years and believe there is No Substitute for Quality. Arnott’s proudly employs over 2000 Australians, and more than 99 percent of its products sold in Australia are manufactured locally using many Australian ingredients. Arnott’s supports farmers and local businesses, spending $500 million each year on Australian raw ingredients, packaging and other services. Arnott’s believes Australia’s future is in our families. Each year, the Arnott’s Foundation makes significant, positive contributions to families and organisations
