Transformers takeover JB Hi-Fi store network June 1-30
2 June 2023 – Last night, Hasbro and JB Hi-Fi revealed a Transformers takeover of
their flagship store in Chadstone Shopping Centre. The ‘Chaddy’ JB Hi-Fi was rebranded ‘JBEE’ for the evening, to launch the month-long Transformers: Rise of the Beasts movie-themed takeover of JB Hi-Fi’s store network (June 1-30).
The JBEE campaign, a nod to Transformers’ beloved yellow and black Bumblebee character, has rolled out across all JB Hi-Fi stores nationwide. The promotion will provide fans the opportunity to purchase new Transformers movie action-figure toys and merchandise, as well as collect a limited-edition ‘JBEE’ memento – ahead of the release of Transformers: Rise of the Beasts, in cinemas June 22.
Transformers fans who attended the event took the opportunity to take photos in front of the rebranded store and had the chance to ‘Spin to Win’ some cool giveaways and prizes, including a limited-edition Transformers: Rise of the Beasts Diorama, movie character poster art, toy collectibles, and tickets to a private screening of the movie at Jam Factory later this month.
Event attendees also had an exclusive first look at a limited-edition series of collectible lanyards featuring Bumblebee movie character art. There are four designs to collect. All the designs will be available to customers when they shop any Transformers product in store at JB Hi-Fi during the month of June (1-30 June) while stocks last.
Transformers also takes over the June issue of JB Hi-Fi’s Stack Magazine and is packed with Transformers: Rise of the Beasts content and exclusive interviews, plus, a double-sided movie poster. Fans can secure a copy of this special ‘JBEE’ collector’s edition in store, but only while copies are available.
Visit JB Hi-Fi in store or online at https://www.jbhifi.com.au/collections/collectibles-merchandise/transformers to shop Transformers now.
Transformers: Rise of the Beasts only in cinemas on June 22.
ABOUT HASBRO
Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit www.corporate.hasbro.com
