SYDNEY, AUSTRALIA – Friday, 18 September 2026 | To celebrate the launch of Marvel’s Wolverine, available now exclusively on PlayStation 5, Sony Interactive Entertainment Australia is inviting Aussies to channel their inner Wolverine and unleash their rage at a special activation at Westfield Sydney, Cnr Pitt St Mall & Market St.
Inspired by elements found in Marvel’s Wolverine, willing participants aged 15+* will put their brute strength and ferocious roar to the test to earn a Rage Score. The Rage Score is based on participants grip strength on specially made claw grips, plus the loudness of a roar in the booth when prompted. Participants’ Rage Score will be displayed on the Rage Meter visible inside and outside the booth.
Everyone who participates** will walk away with a produced video of their performance and their own Marvel’s Wolverine soft plastic claw. The best score of each day will be eligible to win a PlayStation 5 Digital Edition – Marvel’s Wolverine Battle Yellow Limited Edition Bundle.
Sony Interactive Entertainment Australia Director of Marketing, Patrick Lagana, said “Wolverine is one of the most iconic and recognisable Marvel characters of all time. With Marvel’s Wolverine on PS5, players can live out the fantasy of becoming Wolverine. This activation really lets you step into his claws. We can’t wait to see people enter the booth and unleash their rage.”
The activation is free to participants aged 15+* on Friday, 18 September – Sunday 20, September. Timings:
- Friday, 18 September 10:30 am – 7:00 pm
- Saturday, 19 September 9:30 am – 7:00 pm
- Sunday, 20 September 10:00 am – 7:00 pm
Location: Westfield Sydney, Cnr Pitt St Mall & Market St, Sydney NSW 2000
*ID required
**while stocks last.
ABOUT MARVEL’S WOLVERINE
Marvel’s Wolverine is an action-packed adventure from Insomniac Games, the acclaimed studio behind the Marvel’s Spider-Man series. Created in collaboration with Marvel Games, it delivers an all-new original story based on the legendary comic book character.
Logan thought he was finished being Wolverine, but the past wasn’t finished with him yet. Three years after walking out on his team, Wolverine rejoins the mutant task force, Team X, in their darkest hour.
Driven by his fanatical belief in human superiority, Bolivar Trask is kidnapping mutants. Only Wolverine has what it takes to save them.
In his fight for the future, Wolverine must team up with fellow mutants across the globe through locations like Canada, Japan, and the Marvel island nation of Madripoor. With the fate of humans and mutants hanging in the balance, Logan knows the world needs a hero; however, they’ll have to settle for Wolverine.
© 2026 MARVEL
