Plus New “Play For Real Life” Gameplay trailer
SYDNEY — September 10, 2026 — Gameloft, a leader in the creation and publishing of games, is delighted to announce that players will soon be able to play BLUEY’S HAPPY SNAPS, a brand-new video game launching globally on PC and consoles, in-store and online, on 15th October 2026. The game will also be available day one with XBOX Game Pass and supports XBOX Play Anywhere. The game invites kids and families to play together in Bluey’s world, and is developed in Bluey’s hometown by Gameloft Brisbane in close collaboration with Bluey’s producers, Ludo Studio, and BBC Studios.
Players can preorder BLUEY’S HAPPY SNAPS now on Nintendo Switch 2, Nintendo Switch, PlayStation 5, PlayStation 4, XBOX Series X/S, XBOX One, XBOX on PC and Epic Games Store.
In BLUEY’S HAPPY SNAPS, players can play, explore and capture moments alongside Bluey and Bingo using Dad’s old camera, turning adventures into memories to add to their own unique scrapbook. Set across beloved locations from Bluey’s hometown of Brisbane, and made in Brisbane, Australia itself, BLUEY’S HAPPY SNAPS brings the world of the series to life through familiar characters, favourite toys and games, Australian wildlife and authentic local details inspired by the show. Players can fill their own scrapbook and capture the moments that matter to them.
To celebrate the game’s release on the 15th October, the latest gameplay trailer showcases how BLUEY’S HAPPY SNAPS can inspire playing “for real life” and creativity beyond the screen.
Watch the BLUEY’S HAPPY SNAPS “Play For Real Life” Gameplay trailer below.
BLUEY’S HAPPY SNAPS‘ unique approach to gaming is reflected in research led by Professor Daniel Johnson of Queensland University of Technology (QUT) and the Digital Child, which found that BLUEY’S HAPPY SNAPS strongly supports children’s autonomy, competence and creativity through open-ended play and meaningful choice. These findings reflect the game’s focus on giving children the freedom to explore and make their own choices, with opportunities for that curiosity to continue beyond the game.
The research review described BLUEY’S HAPPY SNAPS as an exemplar of developmentally enriching digital play, highlighting its emphasis on creativity, family relationships and safe, offline play.
“Many of us who worked on developing BLUEY’S HAPPY SNAPS are parents ourselves, which is why we wanted to create a game that we could feel proud and comfortable playing with our own kids, one that encourages creativity,” says Manea Castet, Studio Manager at Gameloft Brisbane. “Between chasing bin chickens or playing a game of taxi using things lying around the house, we hope that the fun they find in the game inspires them to keep playing off-screen, stopping to take a closer look at the world around them.”
BLUEY’S HAPPY SNAPS is filled with the playful moments and authentic details fans know and love from the series. Up to 2 players can discover familiar Brisbane locations together, including New Farm Park (from episode Spy Game), South Bank (from episode Ice-Cream) and Mount Coot-tha (from episode The Sign), alongside plenty of recognisable details inspired by Bluey’s world. Along the way, players can meet their favourite characters including Muffin, Coco, Winton, Lucky and more of Bluey’s friends and family. Players can also play games inspired by the series, including Shadowlands and Magic Potion.
“BLUEY’S HAPPY SNAPS invites children and families to play, explore, and capture moments in a photo-powered adventure. Whether you are snapping memories solo or side-by-side with a second player, you will discover the unique and wonderful Australian wildlife, wander through familiar Brisbane locations and turn in-game moments into real fun for real life” said Marina Mello, BBC Studios’ Global Director, Gaming & Interactive. “The game reflects our ambition to create interactive experiences that extend what fans love about Bluey beyond the series”.
About Gameloft
Leader in the development and publishing of multiplatform games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for 25 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, March of Empires, and Dungeon Hunter, and also partners with major rights holders including LEGO®, Universal, Illumination, Hasbro®, Fox Digital Entertainment, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,000 people worldwide. Every month, 1 billion unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company. Bluey’s Happy Snaps game development is supported by the Queensland Government, Australia, through Screen Queensland’s Digital Games Incentive.
About Bluey
Bluey follows a loveable, inexhaustible blue heeler dog who lives with her Mum, Dad and little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. Celebrated for its humour, warmth and relatable portrayal of everyday family life, Bluey has earned a devoted global audience through stories grounded in play, emotional truth and authentic moments that resonate across generations. A true phenomenon, Bluey is one of the most loved and watched family entertainment brands, captivating adults and children alike.
Bluey is the creation of writer and director Joe Brumm and is produced by multiple Emmy® Award-winning Ludo Studio. Commissioned by BBC Studios Kids & Family and ABC Children’s, BBC Studios brings Bluey to audiences internationally through distribution and licensing. The first-ever feature film, The Bluey Movie, lands in cinemas on 6 August 2027. Written and directed by Joe Brumm and produced by Ludo Studio in collaboration with BBC Studios, the CG-animated feature marks the big screen debut for Bluey and her family. BBC Studios is financing and licensing the picture with theatrical distribution through Walt Disney Studios.
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au
About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands – including Doctor Who and Bluey – with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.
About Bandai Namco Entertainment Europe S.A.S.
Bandai Namco Entertainment Europe is a leading global publisher, developer, and distributor of entertainment content for platforms including, but not limited to, all major video game consoles and PC.
In producing intellectual property for a global audience, Bandai Namco Entertainment Europe is building its reputation with franchises such as LITTLE NIGHTMARES™ and the production capabilities of Reflector Entertainment.
Based in Lyon, France, Bandai Namco Entertainment Europe is known for bringing many of the entertainment industry’s top franchises such as PAC-MAN™, GUNDAM™, TEKKEN™, ACE COMBAT™, DARK SOULS™, and ELDEN RING™ to EMEA and ANZ markets.
For more information, please visit www.bandainamcoent.eu
