This Barbie is a PowerWasher! Get ready to make the world of Barbie sparkle in a brand-new DLC pack
Brighton, UK – 15 September, 2026 – Independent UK developer and publisher FuturLab, and Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, are excited to announce the PowerWash Simulator 2 Barbie™ Pack. The colourful new DLC invites players into the world of Barbie to make everything sparkle, bringing together the relaxing gameplay of PowerWash Simulator 2 with the colours, textures and iconic style of one of the world’s most recognisable brands.
From a Dream Camper to the Barbie™ DreamHouse™, players will be able to powerwash their way through five colourful new jobs inspired by Barbie playsets. And what would a Barbie adventure be without the perfect accessories? Get cleaning with a custom Barbie power washer and character, bringing a distinctly pink twist to the PowerWash Simulator 2 experience.
“Barbie is a brand that means something different to almost everyone, whether that’s childhood memories of playing with the toys, or simply an appreciation for the colour, creativity and imagination that Barbie represents,” says Kirsty Rigden, CEO of FuturLab. “That made this such an exciting collaboration for us. The team has had a huge amount of fun bringing the world of Barbie into PowerWash Simulator 2 and putting our own powerwashing spin on it.”
Erika Winterholler, Head of Licensed Games, Mattel, said: “Barbie has always inspired fans to imagine endless possibilities, and we’re always looking for fresh, interactive ways to bring that spirit to life. Partnering with FuturLab to bring Barbie into PowerWash Simulator 2 is a fun new way for fans to experience the brand – proving there’s no limit to where Barbie’s next adventure can take her.”
The Barbie™ Pack is designed with bright colours, embossed plastic, smooth surfaces, and playful details that make every clean-up a satisfying experience, with plenty of playful nods to Barbie playsets along the way. Whether cleaning solo or teaming up with friends in co-op, players can take Barbie out of the box and get to work making her world sparkle.
Just when you thought Barbie had tried every job under the sun, this Barbie is a powerwasher!
The Barbie™ Pack will be available for PowerWash Simulator 2 later this year for £6.50 / $7.99 / €7.99 and is available to wishlist here.
About PowerWash Simulator 2
PowerWash Simulator 2 builds upon the calming yet immersive first-person cleaning sim. With new tools, 38 jobs, a customisable home base, split-screen and online co-op, and smarter quality-of-life systems that enhance the satisfying experience of turning grime into spotless.
About FuturLab
An award-winning game studio based in Brighton, UK, we’ve developed and published standout titles on PC and console since 2003. Our best-known games include Velocity 2X, Tiny Trax, Peaky Blinders: Mastermind, and the global hit PowerWash Simulator. We believe healthy teams make better games, which is why we champion positive culture, creative freedom, and zero crunch.
About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
