Hello World Studios’ genre blending roguelike casts players as a rogue AI automating an escalating war against waves of bugs, with a playable demo coming soon to Steam.
September 14th, 2026: Hello World Studios has announced that the Steam page for BELTFED, the studio’s debut title, is now live. Alongside the announcement, the studio confirmed that a playable demo will be available on Steam later this year.
The demo will give players their first hands on look at BELTFED’s gameplay, which tasks players with automating a factory that feeds an escalating war machine while defending it against waves of enemies. BELTFED remains in development, with further details on a full release to follow.
Watch the BELTFED Announcement Trailer Below.
BELTFED is a roguelike factory defense game that combines factory automation with large scale wave based defense. Players take on the role of a rogue AI whose one directive is to automate death – laying conveyor belts, wiring up smelters and assemblers, and arming an ever expanding war machine as waves of giant hostile enemy insects grow larger with every run. The game is built around a roguelike run structure, with a massive number of enemies displayed on screen at once, kill counts reaching the millions in single runs, and meta progression carrying players forward between attempts.
BELTFED is being developed by Hello World Studios, a two person team founded by brothers Troy and Toby, who grew up in Cornwall, UK and both studied at Falmouth Games Academy. The studio combines backgrounds in indie game development and large scale distributed systems engineering, a combination the team credits directly with BELTFED’s ability to target very large numbers of on screen enemies.
“We’ve spent our careers building things that have to work at scale, whether that’s game systems or backend infrastructure handling tens of thousands of requests a second. BELTFED is what happens when we point that experience at a factory full of guns instead.” – Toby, Co-Founder, Hello World Studios
BELTFED is available to Wishlist on Steam now.
Key features of BELTFED include:
- Factory Automation: Conveyor belts, smelters and assemblers turn raw resources into an endless supply of ammunition.
- Tower Defense Combat: Guns, flamethrowers, rocket launchers, mortars, lasers, drones and mines, all supplied by your own production lines.
- Massive Swarms: Ludicrous amounts of enemies on screen at once, with kill counts reaching the millions in a single run.
- Roguelike Runs: Every run is a fresh build with a defined beginning and end, not a base to maintain indefinitely.
- Run-Defining Upgrade Cards: In-run upgrades that change how you play, everything from exploding buildings to cannons that fire black-holes. No run is the same.
- Base Building & Expansion: Balance industry, power and security while pushing into the fog for rarer resources.
- Meta Progression: Unlock new technology, buildings, weapons, Nexus cores and run-altering modules that persist across sessions.
- Multiple Planets: Travel to exotic new worlds, then kill everything living on them. Each planet has its own rules and hazards.
Players can wishlist BELTFED on Steam now and via the game’s official website. A playable demo will be available on Steam later this year.
About BELTFED
BELTFED is a roguelike factory defense game from Hello World Studios that combines factory automation with large scale wave based defense. Players take on the role of a rogue AI whose one directive is to automate death – building and defending a factory against waves of enemy insects that grow larger with every run. BELTFED is in development for PC via Steam, with a playable demo available coming soon.
About Hello World Studios
Hello World Studios is an independent two-person game development studio founded by brothers Troy and Toby who both studied at Falmouth Games Academy. Between them, they have extensive experience in software engineering and game development, receiving the Supermassive Games Award while at Falmouth and being alumni of the UK Games Fund’s Tranzfuser programme. BELTFED is the studio’s debut title.
