From PAPmusic – Animation for Fashion to the Mystery of PAPgame BREAKING PAPnews Begins the PAPgame Reveal
Originally created as an independent animated musical feature set between Milan, Rome, Venice and Pompeii, PAPmusic – Animation for Fashion continues its evolution with BREAKING PAPnews, the new single created by artist, director and creator LeiKiè that begins the reveal of the mysterious PAPgame.
Watch the official BREAKING PAPnews music video:
Conceived as an animated musical comedy capable of blending fashion, music, pop culture and Italian artistic heritage, PAPmusic – Animation for Fashion has progressively evolved into an increasingly expansive creative universe characterized by a strong visual and narrative identity.
After receiving more than 50 international awards and official selections, the project continues its journey today by expanding its imagination beyond the original feature film.
Over the years, the narrative world born around PAPmusic has progressively developed its own identity, giving rise to what is now known as the PAPmusic World: a shared creative space where characters, animation, music, storytelling and new forms of entertainment coexist within a common vision.
With BREAKING PAPnews, the reveal of PAPgame officially begins. A project whose nature remains deliberately shrouded in mystery and which marks the beginning of this new chapter.
“BREAKING PAPnews is not just a song. It is the first signal coming from a much larger universe that is still waiting to be discovered.”
— LeiKiè
Its true nature will be progressively revealed over the coming months through new music releases, music videos and original content designed to accompany audiences on a gradual journey of discovery.
But what exactly is PAPgame?
A board game?
A social game?
Or something completely unexpected?
For now, the project leaves room for interpretations, curiosity and theories, transforming the discovery itself into an integral part of the narrative experience.
Through new songs, music videos and original content, audiences will be guided through a progressive reveal that will continue to expand the narrative universe born from PAPmusic.
Rather than a traditional launch campaign, PAPgame will be introduced through a creative journey in which music, visuals and storytelling become an integral part of the reveal itself.
At a time when more and more intellectual properties are seeking new ways to expand beyond cinema, PAPmusic continues to develop an independent approach that uses animation, music and storytelling as complementary worldbuilding tools.
A new phase of the PAPmusic World has officially begun.
