D-BOX – a global leader in haptic technology – joins the SimRacing Expo as the headline sponsor for the first-ever North American expo
CHARLOTTE, USA, May 7, 2026 – The SimRacing Expo, the world’s largest consumer and trade show dedicated to virtual motorsport, is now fuelled by D-BOX, a global leader in haptic and immersive entertainment technology joining as the expo’s headline sponsor. D-BOX products will also be showcased by several partner exhibitors throughout the event, including NASCAR and Trak Racer. The SimRacing Expo will run May 22-24 in the Convention Center, Charlotte, NC.
About D-BOX
For 25 years, D-BOX has been a haptic technology expert, combining precision motion systems with dedicated haptic design that translate digital content into physical sensations – allowing users to feel movement, weight transfer, vibrations, and texture in real time with high-fidelity, durable, performance-driven systems.
D-BOX’s technology combines high-precision motion hardware (actuators) that reproduce movement in real time and control software that translates telemetry data and haptic effects into precise motion cues. It is deployed in more than 1,100 theater screens in over 40 countries, is used in simulation and training for professional environments, and turns simracing simulators into physical driving experiences where drivers can feel how the car behaves in real time.
At the SimRacing Expo in Charlotte, D-BOX will collaborate with eNASCAR, Trak Racer, VRX and FIA X Advanced Sim Racing. These partners will showcase simulators equipped with D-BOX G5 1.5-inch actuator systems and D-BOX G3 3-inch actuator systems.
“Sim racing has gotten incredibly advanced over the last few years,” said President and Chief Executive Officer of D-BOX, Naveen Prasad. “At this level, it’s not just about what you see anymore – it’s about what you feel, and that’s where things really start to change. What we’re seeing today is a shift in how simulation is experienced. Motion is no longer an enhancement – it’s becoming a fundamental part of delivering credible, high-performance simulation.”
“We’re proud to partner with D-BOX for the first-ever North American SimRacing Expo,” said Michael Wamser, CEO of SimRacing Expo organisers, South West Vision USA. “We’ve worked together for many years on the European expo, where D-BOX’s technology has impressed attendees and media guests. Our partnership continues in Charlotte, where guests will get to experience D-BOX’s simulator technology first-hand.”
About the SimRacing Expo
The SimRacing Expo has grown into the world’s largest consumer and trade show dedicated to virtual motorsport, uniting fans, developers, and hardware innovators under one roof. Over 11 years the event has evolved into a global meeting point for the entire SimRacing industry with over 24,000 visitors attending its 2025 Dortmund expo.
In 2026, the SimRacing Expo comes to North America for the first time, featuring industry-leading exhibitors and a multi-day stage show filled with activities, reveals and announcements. Visitors will:
- Test the latest SimRacing hardware and software.
- Experience the full range of simulators, from entry-level to professional-grade racing simulators and setups.
- Discover legendary race cars up close.
- Meet real-world racing drivers and teams.
- Connect with top SimRacing content creators and the global community.
Visitors can also enjoy special access to the NASCAR Hall of Fame and Charlotte Motor Speedway via the Golden Ticket, launched today. This limited ticket offers a full weekend at the expo, entry to the NASCAR Hall of Fame on a chosen day, plus a pre-race Track Pass and Turn 4 seating for the iconic Coca-Cola 600 on the Sunday. The number of Golden Tickets is strictly limited to 500, with a small number still available.
Golden Tickets are available now for $299. Standard tickets are available for $29 with concessions available for students, senior citizens and people with disabilities. Visit the ticketing page at ticket.simracingexpo.com.
Fans at home can follow the SimRacing Expo events and panels on YouTube (day one, two, three).
Keep up to date with all things SimRacing Expo at SimRacingExpo.com
About SimRacing Expo
The SimRacing Expo has grown into the world’s largest consumer and trade show dedicated to virtual motorsport, uniting fans, developers, and hardware innovators under one roof. What began as a niche event with just a few thousand visitors has evolved into a global meeting point for the entire simracing industry. The SimRacing Expo perfectly reflects the growth of the simracing industry. By 2025, the event welcomed over 24,371 visitors and reached more than 155 million people on social media, proving its status as the central hub for the global simracing community.
