TOKYO — 28 April 2026 — Magical Princess, the child-rearing simulator based on the beloved Magical board game series created by MAGI Inc., and developed by Neotro Inc., begins a tale of fatherhood today on PC via Steam for $14.99 with a 20% launch discount until Sunday, 10 May at 10:00 AM PDT.
Assume the role of young Alice’s dad and raise her to be the best daughter in all the land. Nurture her through the early stages of life, all the way through graduation from the Royal Magical Academy.
Decide Alice’s daily schedule, focusing on academics, musical skills, and more to increase her stamina, intelligence, charm, and sense. Steer Alice down multiple paths, whether that’s becoming an ace student, a warrior princess, or a maniacal demon queen. Alice’s future falls in the hands of her father!
Guide Alice through the nerves of first day school jitters at the Royal Magical Academy and help arrange her busy schedule. Optimize her classes Swordsmanship, Magic, Socializing, and Arts. Set aside time for extracurricular activities, and help her find a part-time job to understand the value of hard work.
Encourage good relationships with classmates and help her avoid shady situations, or do the opposite, and watch her indulge in devious activities like thievery by spending time with the wrong influences. Help Alice deepen her friendships with peers, and find out if a special someone will become her Fated Partner, which can redirect the story down multiple paths.
Deepen the daughter-dad bond through daily conversation, and discover her mysterious magical connection to the looming Red Moon threatening the kingdom. Watch Alice’s life unfold through ups and downs across 700 pages of comic-style scenes, 100 illustrations, more than 170 date events and 50+ possible endings.
“The board games provide hours of fun, and we made sure the digital game has the same level of replayability,” says Hiroaki Omiya, Producer at MAGI Inc.. “With so many paths to take and endings to reach, no playthrough is exactly the same. Fans of the series will feel right at home in the lively kingdom of Panatelia, and newcomers may find themselves checking out the board game next!”
Magical Princess is now available on PC via Steam with support in English, Japanese, Traditional Chinese and Simplified Chinese. To stay up to date, follow the Magical Series on X / Twitter, and follow the MAGI Inc. YouTube channel. Content creators can check the guidelines for Magical Princess on Steam.
About the Magical Series Board Games
“Magical Bakery” was the first game in the Magical Series of board games, first released in 2018, followed by “Magical Patisserie,” “Magical Kingdom,” and more, for a total of 11 games (including expansion packs). The games tell the story of an apprentice at a magical bakery that reaches the top of the kingdom. Magical Princess is the series’ first digital game and aims to spread the enjoyment of the Magical Series to players around the world.
About MAGI Inc.
MAGI Inc. is a board game creator that was established in 2015 and has created over 10 board games, including Magical Series board games “Magical Bakery,” “Magical Patisserie,” and “Magical Kingdom.”
Official Website: https://magiinc.jp/
About Neotro Inc.
Neotro Inc. is a development company established in 2016, known for NeverAwake and arcade SHMUP game VRITRA HEXA, as well as their experience with various other genres such as shooting, action, and puzzle games.

