Kuala Lumpur, Malaysia – August 1, 2025 – Malaysia’s beloved animated twins, Upin & Ipin, make their console debut in a new PlayStation®️5 commercial, marking a historic milestone for Southeast Asian IP on the global stage. The commercial supports the launch of Upin & Ipin Universe, their first major console game, now available on PS5 and PS4.
This is the first time a homegrown Malaysian IP has received official promotional support from PlayStation, including placement on its official English-language YouTube channel – a landmark moment in regional representation in gaming.
“We’re incredibly proud to see these Malaysian icons receive such incredible support from PlayStation,” said, Stefan Baier, EVP and Co-Founder of Streamline Studios. “This isn’t just a game – it’s a celebration of Southeast Asian creativity and a signal to the world that regional IP can go global”
Developed for PlayStation®️5, PlayStation®️4, PC, and other platforms, Upin & Ipin Universe invites players into an emotional, action-packed journey filled with humour, puzzle-solving, and cultural touchpoints instantly familiar to fans of the iconic series.
About the Developers
This project is a celebration of Southeast Asian culture, brought to life by a passionate team dedicated to sharing the joy and values of Upin & Ipin with the world.
About Les’ Copaque Production
Founded in 2005, Les’ Copaque Production is Malaysia’s leading animation studio and the creative force behind the Upin & Ipin franchise—a cultural phenomenon that has garnered numerous awards and captivated audiences worldwide. With Upin & Ipin being broadcast in over 100 countries and recognized with award-winning products, the studio has successfully produced a feature film, “Upin & Ipin: Keris Siamang Tunggal,” which was shortlisted among the 32 titles for nomination at the Oscars 2019 in the animated feature film category. The studio continues to innovate in storytelling and expand its beloved intellectual property across various entertainment formats. To learn more, visit: http://www.lescopaque.com
About Streamline Media Group
Streamline Media Group is a global media and entertainment company leading innovation in video games, publishing, and Beyond Games solutions. Leveraging game technology to transform industries, Streamline Media Group pioneers immersive experiences for luxury, fashion, sports, and entertainment, offering services such as metaverse development, digital twins, and interactive brand engagement.
As the parent company of Streamline Studios, Streamline Media Group boasts a legacy of 24+ years, contributing to hundreds of AAA games for partners like Capcom, PlayStation, and Epic Games. Through its publishing division, Streamline Media Group has launched original titles including HoopWorld, Axon Runners, Nightstream, and Bake ‘n Switch, blending creative storytelling with technical mastery. Streamline Media Group also produces Video Games Real Talk, an award-winning podcast exploring the business of gaming with insights from industry leaders.With operations in Malaysia, Colombia, Japan, and the United States, Streamline Media Group’s multicultural teams and proprietary tools like Streamframe enable it to deliver transformative experiences across gaming and media. Visit www.streamline-mediagroup.com to see how Streamline Media Group is shaping the future of entertainment and Beyond Games.
