Hinwil, 15 November 2024 – KICK F1 Sim Racing Team will be bringing fan engagement to an exciting new level, as it launches a partnership with Valhalla, the Play-To-Earn MMORPG (Massively Multiplayer Online Role-Playing Game) powered by cryptocurrency ecosystem Floki.
Valhalla offers players an immersive platform to explore independently or as part of a clan, engage in a dynamic, player-driven economy to climb the community ranks, and leave their mark in a vibrant, competitive world.
The partnership, which comes ahead of Valhalla’s launch on Mainnet at the end of November, will see a number of exclusive activations throughout the 2025 F1 Sim Racing Season, including the team’s NFT presence in the Valhalla game, as well as in-game competitions where winners will get the once-in-a-lifetime chance to visit Sauber Motorsport’s headquarters in Hinwil, Switzerland. As part of the newly formed collaboration, Valhalla’s logo will be featured on an extensive range of digital and social media assets, including on KICK F1 Sim Racing Team’s drivers’ sleeves.
Andrea Bugnone, Team Manager of KICK F1 Sim Racing Team: “We are pleased to partner with Valhalla and Floki, currently one of the most innovative and engaging companies within this sector. This collaboration represents an exciting convergence between F1 Sim Racing and gaming technologies, opening a whole new world of engaging possibilities for our team. By integrating Valhalla’s cutting-edge platform within our team’s pursuit of excellence, we aim to enhance the F1 Sim Racing experience for fans of both KICK F1 Sim Racing Team and Valhalla itself.”
A spokesperson for Floki commented: “We are proud to step into this exciting new partnership with KICK F1 Sim Racing Team. By offering gamers and fans alike a dynamic, player-driven system that allows to play both alone and as a clan, Valhalla’s gameplay strongly resembles the world of F1 Sim Racing – further marking our commitment to integrating the world of gaming, cryptocurrency, and sim racing in a meaningful way. We are looking forward to getting started and unlocking the full potential of this collaboration throughout the 2025 F1 Sim Racing season.”
About Sauber Group of Companies
The Sauber Group of Companies is composed of two operational entities: Sauber Motorsport AG, which operates and manages its Formula OneTM team; and Sauber Technologies AG, which focuses on third-party business in the areas of advanced engineering, prototype development and additive manufacturing, in addition to full and model-scale testing in the factory’s state-of-the-art wind tunnel and ground-breaking innovation in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 550 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects.
The Sauber Group puts sustainability at the heart of its mission; its business, operating under the ISO 14001 environmental management standard, has been carbon neutral since 2011 and the company has achieved the Three-Star level in the FIA Environmental Accreditation Framework.
Since its founding in 1970, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. A member of the exclusive club of teams which competed in more than 500 F1 races, it celebrated 30 years in the sport in 2022 and continues to go from strength to strength on and off the track.
