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Roblox is poised to shake up the gaming landscape in São Paulo as it prepares to showcase its latest creation tools and community content at the inaugural gamescom latam

Enthusiasts can anticipate captivating presentations delving into its vast creative universe, interactive gaming stations brimming with activity, and lively engagements with influencers

São Paulo, June 14, 2024 – gamescom latam continues to build excitement among gamers for its first edition in Latin America. Today, the organization announces the participation of Roblox, an immersive platform with more than 77 million daily active users and more than 5 million gaming and virtual experiences. Get ready to be blown away by an abundance of content and entertainment! Brace yourself for an exhilarating array of gaming stations, mind-blowing activations, and thrilling opportunities to connect with your favorite content creators.

But wait, there’s more! Dive deep into the heart of Roblox’s evolution with not one, but two electrifying lectures on the Journey stage, focused on creation: “Create, Scale and Monetize on Roblox” on 27th June, and “From Community to Creation: Meet the Creators Behind Latam’s Biggest Roblox Hits” on the 28th! This is your chance to gain unprecedented insights into the very soul of Roblox and witness firsthand the magic behind its creators’ biggest hits. Don’t miss out on this epic adventure!

Game enthusiasts visiting the Roblox booth at São Paulo Expo, between June 26th and 30th, will have the chance to attend interviews and roundtable discussions with creators and influencers. Confirmed names include gamer NatashaPanda, iBugou, JVNQ, LimaMosca and yTowak who will be available to play with the audience. Fans will also have their knowledge and trivia about Roblox’s history tested in a quiz that will animate the space at the event. Additionally, gaming stations will be available with various international games from Roblox creators to be tested, delivering a complete experience to explore the platform’s creative potential.

Prepare to be inspired! Join us for two enlightening conversations during the event panels, where you’ll embark on an immersive journey into the world of game creation, development, and monetization.

Mark your calendars for Thursday, June 27th, as the spotlight shines on the gamescom latam journey 2 stage, hosting the unmissable panel “Create, Scale, and Monetize on Roblox.” Featuring none other than Roblox’s Vice President of Product, Tian Lim, this is your golden ticket to uncovering the endless possibilities within Roblox Studio. Tian will unveil the secrets to crafting a blockbuster virtual experience within Roblox’s vibrant universe, backed by real-life success stories from creators across Brazil and Latin America. Get ready to witness the power of imagination come to life before your very eyes!

On Friday, June 28th, on the gamescom latam journey 3 stage, the panel “From Community to Creation: Meet the Creators Behind Latam’s Biggest Roblox Hits” will feature Justin Sousa, Roblox’s Global Community Lead, hosting Roblox developers Caio Cabral (CaioAlbarnBR), Leonardo Vasques (khain3005), Ísis Suruagy (H3ichou), and Bruno Carvente (iBugouzinho) for a discussion on new local networking opportunities, funding, custom resources, new technologies, and practical guides to empower developers with all the tools to create new successes in Latin America.

For Tian Lim, Roblox’s presence at gamescom latam is viewed with great anticipation. “This year’s gamescom latam will be a special event for Roblox – marking our largest presence at any gaming event in Brazil, ever. With 77 million daily active users worldwide, $741 million earned by creators in 2023, and an incredible creator community throughout Brazil and Latin America that continues to grow, there has never been a better time to learn about the opportunities to create and earn on Roblox. We can’t wait to see all of you in São Paulo!” explains the executive.

About gamescom latam  gamescom, the world’s largest computer and video games event and Europe’s largest business platform for the gaming industry, has also arrived in Latin America. In 2024, gamescom latam takes place in São Paulo, Brazil, from June 26th to 30th. The BIG Festival, the largest games festival in Latin America, will take place at gamescom latam. The event is jointly organized by Koelnmesse, Omelete Company, BIG Festival and licensed by game.

About game – the German Games Industry Association

We are the association of the German games industry. Our members represent the entire video game ecosystem, from development studios and publishers to esports event organizers, educational institutions and other related entities. We are co-organisers of gamescom, the world’s biggest event for computer and video games. We are a shareholder in the Entertainment Software Self-Regulation Body (USK), the Foundation for Digital Games Culture, the esports player foundation, devcom and the collecting society VHG, as well as co-host of the German Computer Game Awards. Serving as a central point of contact for media, as well as political and social institutions, we provide comprehensive expertise in areas including market development, game culture and media literacy, and address any inquiries or concerns. Together we are making Germany the heart of gaming worldwide. With games, we enrich the lives of all people.

About Koelnmesse

Koelnmesse is an international leader in organizing trade fairs in the gaming and entertainment segments. Hosted in Cologne, Germany, gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom brings together passionate gamers, trade visitors, and exhibitors from across the world with a highly effective approach – in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B, and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Singapore, gamescom asia provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, comprehensively combining supply and demand. Koelnmesse Brasil is a subsidiary of Koelnmesse GmbH in São Paulo, dedicated to promoting and organizing world-class trade fairs and events in Brazil. The mission is to bring global innovation, knowledge and business opportunities to various industries.

About Omelete Company

The largest conglomerate dedicated to pop culture fans in Brazil, Omelete Company uses its website, social networks and partners to reach more than 15 million people every month eager for news from the worlds of cinema, TV series, games, music and comic books, with texts, videos and posts on social media. The brands Omelete, The Enemy, CCXP, Game XP, gamescom latam, Gaules, Baiano and Chippu are part of the Omelete Company.