Sony Pictures Consumer Products Unveils All-New Licensing Collaborations Ahead of the Ghostbusters: Afterlife Theatrical Debut
Covering All Licensing Categories, the Global Ghostbusters Lineup is the Brand’s Biggest CP Program of All-Time
Ghost-Busting Themed Goods and Interactive Experiences from Epic Games, Funko, Hallmark, Hasbro, LEGO, Psyonix, Reebok, Titan and Many More Available for Fans to Enjoy this Holiday Season
CULVER CITY, CA – November 9, 2021– In advance of the Ghostbusters: Afterlife theatrical release on November 19, Sony Pictures Consumer Products (SPCP) announces that it’s bolstering the Ghostbusters consumer products program with all-new licensing collaborations for fans to celebrate the highly-anticipated film. With merchandise and interactive experiences covered across all categories, including apparel, publishing, toys & collectibles, home goods, seasonal, gaming, interactive games and more, the current Ghostbusters licensing lineup is the brand’s biggest CP program of all time. In addition to the U.S., the brand can be found in hundreds of exciting formats around the world, including key markets, the UK, Germany, Mexico, Japan and Australia.
“A cult classic and cultural phenomenon, the Ghostbusters brand has withstood the test of time reaching a myriad of fans, generation after generation around the globe.” said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “We are excited to continue celebrating the famed franchise with the Ghostbusters: Afterlife release. Our partners have been fantastic at bringing the beloved brand characters and themes to life through movie-themed products and interactive experiences we are sure fans will never forget.”
All-new Ghostbusters: Afterlife licensee collaborations include the following:
- The popular streetwear brand A BATHING APE® is boosting Ghostbusters’ cool-factor through a brand new capsule collection featuring apparel and footwear inspired by the film. The collection is now available in stores and at BAPE.com and US.BAPE.com.
- The franchise continues its gaming invasion as well with an exciting in-game integration by Halfbrick Studios launching late November in their title Jetpack Joyride.
- Expanding on its successful line of toys and collectibles, including the Ghostbusters Proton Blaster M.O.D., Ghostbusters Kenner Classics Ecto-1 and Ghostbusters Plasma Series 6-Inch Figures, Hasbro introduces its first-ever Ghostbusters HasLab project, which gives fans the opportunity to get their hands on a Ghostbusters Plasma Series Spengler’s Proton Pack. Visit the crowdfunding platform HasbroPulse.com to pre-order and back this adult collectors’ item.
- Arriving November 19 is the AR game Ghostbusters: Afterlife ScARe from Imprezario Entertainment, which puts the power of ghostbusting at your fingertips in your own augmented world.
- Psyonix is bringing back Ghostbusters to their popular sports-action video game Rocket League. The Ghostbusters content coming to the game will be revealed on the Rocket League Twitter account and website on November 11.
- Titan is giving the film the book treatment with “Ghostbusters: Afterlife: The Art and Making of the Movie.” Filled with concept art, photography and interviews with the cast and crew, the hardcover is available for pre-orders now at Amazon.com.
SPCP is giving fans a one-stop-shop to snag all their favorite goods across every major product category at shop.ghostbusters.com for shoppers in the U.S., Canada, New Zealand and Australia and shop-ghostbusters.com for European shoppers.
Ghostbusters: Afterlife and classic Ghostbusters interactive games, apparel, footwear, collectibles, seasonal, home goods and more are available now:
- Epic Games launched a Ghostbusters: Afterlife Fortnite in-game integration, where fans completed a series of movie-themed quests in order to unlock a free Ghostbusters back bling.
- DecoPac cake kits, cake toppers and decoration kits are now available on Amazon.
- Disguise (costume division of JAKKS Pacific) costumes, costume accessories and inflatables are available online and at major retailers.
- Doumak relaunched limited edition Campfire Stay Puft and Mini Stay Puft marshmallows. Find nationwide retail locations at https://www.campfiremarshmallows.com.
- Forbidden Planet has a full assortment of apparel and accessories inspired by the film at www.forbiddenplanet.com.
- Home décor throws and pillows by Franco are available on Amazon.
- Funko’s Ghostbusters: Afterlife assortment includes ten Pop!vinyl figures, all available now for pre-order at Amazon.
- Giftable keepsake ornaments and itty bittys from Hallmark are on sale at www.hallmark.com.
- KIDdesigns developed a line of youth electronics now on sale at Amazon.
- The largest and most detailed LEGO Ghostbusters ECTO-1 ever created is available at major retailers and at www.lego.com.
- Mad Engine apparel for the entire family can be found at Walmart.
- Reebok’s full-familyfootwear and apparel collections is available globally at www.reebok.com/ghostbusters.
- Ghostbusters excitement is felt around the globe with numerous licensees offering gifts, novelties, apparel, accessories, costumes and home goods including: Furyu (Japan); Brand Alliance (UK); The Hut Group (UK); R.H. Smith & Sons / Smiffys (UK); and Walmart de Mexico.
About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html
About Ghost Corps
Ghost Corps, Inc., a subsidiary of Columbia Pictures Industries, Inc., is focused on expanding the Ghostbusters brand with live-action feature films, animated motion pictures, television, merchandise, and other new entertainment products. Ghost Corps is headquartered on the Sony Pictures Studios lot in Culver City, Calif.
About Ghostbusters: Afterlife
From director Jason Reitman and producer Ivan Reitman comes the next chapter in the original Ghostbusters universe. In Ghostbusters: Afterlife, when a single mom and her two kids arrive in a small town, they begin to discover their connection to the original ghostbusters and the secret legacy their grandfather left behind. The film is written by Gil Kenan & Jason Reitman.
Based on the 1984 film “Ghostbusters,” an Ivan Reitman film written by Dan Aykroyd and Harold Ramis, Ghostbusters: Afterlife is produced by Ivan Reitman and executive produced by Dan Aykroyd, Gil Kenan, Jason Blumenfeld, Michael Beugg, Aaron L. Gilbert, Jason Cloth and stars Carrie Coon, Finn Wolfhard, Mckenna Grace, Annie Potts, and Paul Rudd.
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