Sydney, Australia – November 26, 2021–Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, have released a trailer unveiling one of the most anticipated cars in the Hot Wheels Unleashed™ roster: the 1:64th scale replica of the legendary Cadillac Seville by Gucci. Starting today, all players that log into Hot Wheels Unleashed™ will find the new car in their Collection, free on all platforms. The die-cast vehicle was the result of a collaboration between the House and Hot Wheels®, which recreated that paradigmatic expression of the late ‘70s flair and served as a testament to the Maison’s forward thinking that was the original car. The recent Mattel Creations drop celebrating the House’s centennial was highly sought after by automotive enthusiasts and fashion aficionados alike, with the limited-edition die-cast vehicle selling out almost instantly.
Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customise with different skins, and jaw-dropping tracks set in everyday-life locations with special track pieces and interactive items. The game also features a revolutionary Track Editor enabling players to customise tracks in any game environment and share them with the game’s community.
Hot Wheels Unleashed™ is available on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One, Nintendo Switch and PC (Steam and Epic Games Store). For more details, visit the official website [https://hotwheelsunleashed.com/]
As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.
For more information, visithotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.
* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020
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About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
About Milestone
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs. For more information, please visit www.milestone.it
