LONDON – Oct. 6, 2021 – In honor of Breast Cancer Awareness Month, Street Fighter V is teaming up with the Breast Cancer Research Foundation (BCRF), the largest private funders of breast cancer research in the world, to offer all-new themed costumes for playable characters Chun-Li and Ryu. These special edition pink hued charity costumes are designed to bring more awareness and support for breast cancer research. The two BCRF costumes for Chun-Li and Ryu will be available globally in the PS4 and Steam versions of Street Fighter V for a limited time, beginning on Oct. 12, 2021 and ending on Nov. 12, 2021. The costumes will be offered individually each or both together, with all proceeds received going to breast cancer research.
Every 14 seconds, somewhere in the world, a woman is diagnosed with breast cancer. Globally, breast cancer causes the greatest number of cancer-related deaths among women—with an estimated 685,000 women this year alone. But thanks to research, progress is possible. In the U.S., deaths from breast cancer has declined by 40 percent since BCRF was founded.
“This year, breast cancer became the most common cancer worldwide, impacting 2.3 million people” said BCRF President and CEO Myra Biblowit. “The need for better, more effective treatments have never been greater. We’re grateful for the opportunity to highlight this critical need through Capcom’s wide reach. Through this partnership, we are poised to make a direct and tangible impact on advancing lifesaving science—together.”
From Oct. 12, 2021 to Nov. 12, 2021, Capcom will donate 100% of the proceeds that it receives for the purchases of the Chun-Li and Ryu costumes to the Breast Cancer Research Foundation with a guaranteed minimum donation of $25,000 USD. Capcom will disclose the total amount of its donation following the end of the campaign.
About the Breast Cancer Research Foundation (BCRF)
Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in the best minds in science—from those investigating prevention to metastasis—and foster cross-disciplinary collaboration. Our approach accelerates the entire field and moves us closer to the answers we urgently need. We can’t stop now. Join us in fueling the world’s most promising research. With you, we will be the end of breast cancer. Learn more and get involved at BCRF.org.
About Street Fighter V: Champion Edition
Street Fighter V: Champion Edition is the latest version of Street Fighter V and includes all content (excluding Fighting Chance costumes, brand collaboration costumes and Capcom Pro Tour DLC) from both the original release and Street Fighter V: Arcade Edition. Champion Edition adds each character, stage and other content that released after Arcade Edition and through the launch of this new version. In total, this robust edition of Street Fighter V features 40 characters, 34 stages and over 200 costumes.
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including groundbreaking franchises Resident Evil™, Monster Hunter™, Street Fighter™, Mega Man™, Devil May Cry™ and Ace Attorney™. Capcom maintains operations in the U.S., U.K., Germany, France, Hong Kong, Taiwan and Tokyo, with corporate headquarters located in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-europe.com.
Capcom, and the Capcom logo are registered trademarks of Capcom Co., Ltd. in the U.S. or other countries. Ace Attorney, Devil May Cry, Mega Man, Monster Hunter and Resident Evil and Street Fighter are trademarks and/or registered trademarks of Capcom Co., Ltd., in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners. “PlayStation,” “PS4” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.