The Sandbox Partners with Snoop Dogg to Bring the Legendary Icon into the Metaverse

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The Doggfather is recreating his mansion in The Sandbox virtual gaming world, allowing players to experience concerts and parties and even play as Snoop Dogg

HONG KONG – September 23, 2021 – The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced today that it has partnered with Snoop Dogg to bring the legendary rapper, actor, songwriter, entrepreneur and entertainer to The Sandbox gaming metaverse. 

Snoop Dogg will enter the metaverse by owning his own virtual land in The Sandbox, where he will set up his mansion. Snoop Dogg will also launch his NFT collection including player avatars and a limited ‘Snoop Dogg Private Party Pass’ that gives users VIP access to concerts, events, Q&As, and dedicated NFT drops. Snoop Dogg will also launch a 3D avatar collection inside The Sandbox and players will be able to create games using virtual “Doggfather” items such as Snoop Dogg’s personal car collection, dogs, statues, memorabilia, and more. All info on Snoop Dogg entering The Sandbox, as well as the Private Party Pass can be found on https://sandbox.game/snoopdogg/

Snoop Dogg has always been on the cutting edge of new technologies, investing in telemedicine and launching his own esports tournament series, the Gangsta Gaming League, in 2019. In April of this year, he dropped “A Journey with the Dogg,” a select set of NFTs designed to offer a look into his life that included the exclusive track NFT. His next step into the NFT world is The Sandbox, the fast-growing decentralized gaming platform where Snoop Dogg can share his NFT collection and lifestyle with players around the world.

Snoop Dogg Private Party Pass NFT on The Sandbox Marketplace

To mark the occasion, The Sandbox will hold a LAND sale on September 30th, 2021 at 1 p.m. (UTC), which will allow fans to buy LANDS adjacent to the property of Snoop Dogg’s, thus becoming the Doggfather’s virtual neighbors in the metaverse.

“I’m always on the look-out for new ways of connecting with fans and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops and exclusive concerts,” said Snoop Dogg. “We’ll have a fresh set of Dogg style NFTs that players can integrate into the game experiences to take this online experience to the next level for sure.”

“The idea of having hip-hop legend Snoop Dogg as your next-door neighbor in The Sandbox metaverse is mind blowing – and being able to have a unique Snoop NFT as your in-game avatar is even cooler,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “By entering the next generation of entertainment where fans, creators, and players can connect and play-to-earn in a gaming virtual world, the Doggfather continues to be a pioneer. I can’t wait to attend the first Snoop Dogg live concert in the metaverse alongside our players!”

“We are building the future of entertainment where everyone will enjoy creating and sharing their very own virtual experiences,” said Arthur Madrid, CEO and Co-Founder of The Sandbox. “The Sandbox is bringing iconic culture with Snoop Dogg and enhancing it through innovation with NFTs and virtual experiences. Snoop’s LAND is decentralized; 100% owned by him to develop through his creative genius. I can’t wait to join his first private party in The Sandbox!”

“We are entering into a new age of creative potential that was never possible bound by the laws of the physical world and are excited to help Snoop continue to provide innovative entertainment for his millions of fans all across the globe,” said Alex Livian, Founder of Cultivate Studios, and representative of The Sandbox & Snoop Dogg collaboration.

As with all The Sandbox partnerships, the collaboration will include carefully curated and designed experiences and specific assets that players can purchase and use in their original creations. This will allow players to step into Snoop’s virtual mansion to join an exclusive pool party experience, enjoy Snoop Dogg’s extensive collection of NFT art, or explore Snoop Dogg’s car collection. Players will also be able to insert voxel versions of Snoop Dogg’s dogs, cars, and other items in their virtual experiences.

Part virtual real-estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make rainbow-colored magic (think Ready Player One). Snoop Dogg joins over 165 existing partnerships including The Walking Dead, deadmau5, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

The Sandbox is scheduled to launch its first public Alpha for players in Q4 2021, enabling anyone to experience a social hub and gain the power to build a fantastic collection of fantasy and role-playing adventures that can be traded with other players, creators, and artists on the platform.

About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real-estate demand having partnered with major IPs and brands including Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, Shaun the Sheep, and Binance. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox Metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on TwitterMedium and Discord.

About Animoca Brands
Animoca Brands, ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain and gamification. Animoca Brands develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Marvel, WWE, Power Rangers, MotoGP™, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Sky Mavis (Axie Infinity), Dapper Labs (CryptoKitties and NBA Top Shot), OpenSea, Harmony, Bitski, and Alien Worlds. Its subsidiaries include The Sandbox, Quidd, Gamee, nWay, Pixowl, and Lympo. For more information visit www.animocabrands.com or get updates by following Animoca Brands on Facebook or Twitter.

About Snoop Dogg
An Entertainment Icon, Snoop Dogg has reigned for more than two decades as an unparalleled force who has raised the bar as an entertainer and globally recognized innovator. Snoop defines entertainment history. An award-winning entertainer, Snoop Dogg has released 19 studio albums, sold over 40-million albums worldwide, reached No. 1 countless times on Billboard charts internationally and received 20 GRAMMY® nominations.In addition to his extensive work in music, Snoop Dogg has made his mark in the television and film space. He currently has numerous partnership deals with major studios and networks, including Netflix, VH1 and more. His accolades include an Emmy Award nomination for his role as Executive Producer and Co-host of VH1′s hit show, Martha & Snoop’s Potluck Dinner, Executive Producer of MTV’s Mary + Jane, Executive Producer and Host of TNT’s game show Joker’s Wild, and Executive Producer of the acclaimed Netflix’s show Coach Snoop.

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