Mattel and Milestone Reveal Ongoing Content Plan for Hot Wheels Unleashed

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Featuring iconic brands such as Barbie®, DC™, Masters of the Universe®, Street Fighter and OEMs like Aston Martin, BMW and many others, the post-launch plan will expand the pop culture universe of Hot Wheels Unleashed™!

Sydney, Australia – September 1, 2021–Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, have unveiled plans to unlock ongoing special content for Hot Wheels Unleashed. Three Hot Wheels™ Passes will unlock a set of special DLC content from Hot Wheels originals as well as from Barbie, DC, Masters of the Universe, Street Fighter, Teenage Mutant Ninja Turtles and OEMs like Aston Martin, BMW and McLaren™ and many others. Free and premium DLCs will also be released periodically, and may feature vehicles, track builder modules, customisation items and exclusive themed expansion sets introducing new environments. Players will also have the chance to join Racing Seasons, limited-time challenges with new vehicles and special rewards.

Hot Wheels Pass Vol. 1 will be available at launch and includes ten vehicles coming from brands like Barbie, DC, Street Fighter and Teenage Mutant Ninja Turtles, three customisation packs and three track builder modules. It will also include a Batman DLC expansion from DC™. Details on HOT WHEELS – Batman Expansion and Hot Wheels Passes Vol. 2 and Vol. 3 will be announced at a later date.

Hot Wheels Unleashed will feature 66 vehicles from some of the most iconic pop culture brands at launch such as the Batmobile from DC, Party Wagon from Teenage Mutant Ninja Turtles, Snoopy from Peanuts, K.I.T.T. from NBC’s Knight Rider and the Time Machine from Universal Pictures and Amblin Entertainment’s Back to the Future and more.

As the #1 selling toy in the world*, Hot Wheels is the global leader of vehicle culture. For the last fifty plus years, Hot Wheels has proven its influence on car culture with legendary design and epic performance. Today, Hot Wheels has become a global powerhouse franchise, with immersive live and virtual events across the globe, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.

Hot Wheels Unleashed launches globally on Sept. 30, 2021 on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One, Nintendo Switch and PC (Steam and Epic Games Store).

For more information and where to pre-order, visit hotwheelsunleashed.com.

* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020

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About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

About Milestone

Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world.  The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs. For more information, please visit  www.milestone.it


HOT WHEELS UNLEASHED™ © 2021. Published and Developed by Milestone S.r.l. All rights reserved. HOT WHEELS™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2021 Mattel. All manufacturers, accessory suppliers, names, tracks, sponsors, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners.

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